Relatório global de análise do tamanho, quota e tendências do mercado de snacks – Visão geral do setor e previsão para 2031

Análise de mercado de snacks

O mercado dos snacks tem registado um crescimento significativo impulsionado por métodos inovadores e avanços tecnológicos na produção e distribuição. Os principais desenvolvimentos incluem a integração da automação e da robótica nos processos de fabrico, o que aumenta a eficiência e reduz os custos. Por exemplo, as empresas estão a utilizar soluções de embalagem automatizadas que permitem linhas de produção mais rápidas, garantindo que os produtos chegam aos consumidores mais rapidamente, mantendo a qualidade.

Além disso, os avanços nas técnicas de aromatização, como a fritura ao ar livre e o processamento com baixo teor de gordura, servem os consumidores preocupados com a saúde sem comprometer o sabor. O uso de ingredientes naturais e biológicos está a aumentar, alinhando-se com a procura dos consumidores por opções mais saudáveis. As marcas estão também a tirar partido da análise de dados e da inteligência artificial para compreender melhor as preferências dos consumidores e otimizar as ofertas de produtos.

O crescimento do comércio eletrónico e dos canais de venda direta ao consumidor expandiu o alcance do mercado, permitindo às marcas alcançar um público global. Com isto, projeta-se que o mercado dos snacks continue a sua trajetória ascendente, com foco na inovação e na sustentabilidade. A crescente popularidade dos snacks à base de plantas e os perfis de sabores exclusivos impulsiona ainda mais a expansão do mercado, atendendo à evolução dos gostos e preferências de diversos segmentos de consumidores.

Tamanho do mercado de snacks

O tamanho do mercado global de snacks foi avaliado em 273,55 mil milhões de dólares em 2023 e deverá atingir 389,02 mil milhões de dólares até 2031, com um CAGR de 4,50% durante o período de previsão de 2024 a 2031. Para além dos insights sobre cenários de mercado como o valor de mercado, taxa de crescimento, segmentação, cobertura geográfica e grandes players, os relatórios de mercado com curadoria da Data Bridge Market Research incluem também análise especializada aprofundada, análise de preços, análise de quota de marca, pesquisa do consumidor, análise demográfica, análise da cadeia de abastecimento, análise da cadeia de valor, visão geral das matérias-primas/consumíveis, critérios de seleção de fornecedores, análise PESTLE, análise de Porter e enquadramento regulamentar.

Tendências do mercado dos snacks

“Ascensão das opções de snacks saudáveis”

The savory snacks market is increasingly driven by the demand for health-conscious options. Consumers are shifting away from traditional snacks high in sugar and unhealthy fats towards healthier alternatives, such as baked, air-popped, and veggie-based snacks. For instance, brands such as SunChips and Hippeas have gained popularity by offering whole grain and plant-based snack choices that cater to health-focused consumers. In addition, the rise of clean label products, those with minimal ingredients and no artificial additives has further propelled this trend. With a growing awareness of health and wellness, manufacturers are innovating to create savory snacks that are not only tasty but also nutritious, appealing to a broader audience.

Report Scope and Snacks and Savory Snacks Market Segmentation 

Savory Snacks Market Definition

Savory snacks are food items that are typically salty or umami-flavored, offering a contrast to sweet snacks. This category includes equipment for frying, baking, and dehydrating products such as chips, nuts, and popcorn. In addition, it covers seasoning applicators, mixers, and extruders for creating unique textures and flavors. With the growing demand for healthy snacks, equipment that supports the production of nutritious options, including air fryers and nut processors, is also becoming increasingly popular in the market. The popularity of savory snacks is also fueled by their versatility, making them suitable for casual snacking, parties, and on-the-go consumption.

Savory Snacks Market Dynamics

Drivers

• Rising Snack Consumption

The rising consumer preference for convenience foods, particularly savory snacks items, significantly drives the savory snacks. For instance, in December 2020, Pretzel Pete, a snack manufacturer, expanded its gourmet pretzel snack portfolio by introducing Seasoned Pretzel Pieces. These delicious snacks are crafted from wheat flour and are available in three enticing flavors: Smokey Bacon and Cheddar, Buffalo Blue, and Cinnamon Brown Sugar. This product diversification aims to capture a broader audience, providing consumers with more flavor choices and elevating the brand's presence in the competitive snack market.

• Expansion of Retail Channels

The growth of e-commerce and specialty food stores significantly boosts the savory snacks. Online shopping platforms such as Amazon and specialty retailers are increasingly offering diverse packaged snacks, catering to the demand for convenience and variety. For instance, in May 2020, PepsiCo took a significant step in the direct-to-consumer space by launching two websites, in the U.S. These platforms allow consumers to conveniently order a wide assortment of PepsiCo products. Snacks.com features over 100 Frito-Lay items, including Lay's, Tostitos, Cheetos, and Ruffles, along with dips, crackers, and nuts. This initiative is expected to drive market growth by enhancing consumer accessibility to popular snacks.

Opportunities

• Availability of Customization and Variety

The increasing consumer demand for diverse flavors and personalized snacks presents significant opportunities in the savory snacks. Manufacturers are responding by investing in flexible equipment that enables the production of a wide array of products, from gourmet chips to exotic seasonings. For instance, companies such as Kettle Brand have leveraged customizable equipment to introduce limited-edition flavors that resonate with regional tastes, enhancing their product offerings. This adaptability not only allows for the creation of unique snacks but also attracts health-conscious consumers seeking tailor-made options. As a result, the manufacturers can capitalize on this trend by offering innovative solutions that meet evolving consumer preferences.

• Advancement in Technology

Innovations in food processing technologies, particularly automation and Iota integration, are creating significant opportunities in the savory snacks. Automated systems enhance production efficiency by reducing labor costs and minimizing human error. For instance, in March 2021, Future Group announced plans to introduce U.S.-based Terra Chips to the Indian market. To facilitate this expansion, Hain Celestial Group entered a joint venture aimed at manufacturing Terra Chips locally in India. This strategic move not only enhances Future Group's product offerings but also taps into the increasing demand for premium snack options in the Indian market, thereby strengthening their competitive position.

Restraints/Challenges

• High Initial Investment

The high initial investment required for purchasing and installing advanced food processing poses a significant challenge in the savory snacks market. Smaller manufacturers often find it difficult to allocate the necessary capital for cutting-edge technologies, which can hinder their ability to compete effectively against larger players. This financial barrier restricts access to innovative solutions that improve efficiency and product quality. Consequently, these smaller entities may struggle to meet consumer demands for diverse and high-quality snacks, leading to a market environment dominated by well-capitalized firms. Ultimately, this dynamic can stifle competition and slow market growth overall.   

• Limited Availability of Labour

The savory snacks is significantly hindered by the limited availability of skilled labor. As advanced machinery becomes more integral to production processes, the need for trained personnel to operate and maintain the increases. However, the industry struggles to attract and retain qualified workers due to factors such as competitive job markets and the demanding nature of food manufacturing jobs. This shortage of skilled labor leads to reduced operational efficiency and productivity, resulting in potential delays in production timelines and increased operational costs. Consequently, manufacturers may face challenges in meeting consumer demand and maintaining competitiveness in the market.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Savory Snacks Market Scope

The market is segmented on the basis of product, flavor, distribution channel, and category. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• French Fries
• Potato Chips
• Extruded Snacks
• Nuts and Seeds
• Popcorn
• Meat Snacks
• Others

 Flavor

• Roasted/Toasted
• Barbeque
• Spice
• Beef

Distribution Channel

• Supermarket
• Independent Retailers
• Convenience Stores
• Specialty Stores
• Online Store
• Service Station
• Others

Category

• Baked
• Fried
• Others

Savory Snacks Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, product, flavor, distribution channel, and category as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

Asia-Pacific is expected to dominate the savory snacks market, driven by a booming retail industry and a rising number of working professionals. The region's growing urban population and increasing disposable incomes further propel demand for convenient and ready-to-eat snack options. In addition, advancements in food processing technology and automation are enhancing production efficiency, making it an attractive market for manufacturers and suppliers.

North America is expected to show lucrative growth in the savory snacks market during the forecast period. This growth is driven by the availability of advanced food and an increasing emphasis on automation within the food processing industry. The rising demand for convenient and innovative snack products further propels investments in technology and equipment, enhancing production efficiency and product quality.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Savory Snacks Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Savory Snacks Market Leaders Operating in the Market Are:

• Unilever (U.K.)
• PepsiCo Inc (U.S.)
• Frito-Lay North America, Inc. (U.S.)
• Parle Products Pvt. Ltd. (India)
• Anji Foodstuff Co., Ltd. (China)
• ITC Limited (India)
• Arca Continental SAB de CV (Mexico)
• UNIVERSAL ROBINA CORPORATION (Philippines)
• Kellogg’s Company (U.S.)
• Fifty50 Foods, LP (EUA)
• The Kraft Heinz Company (EUA)
• Calbee (Japão)
• (EUA)
• General Mills Inc.
• (EUA)
• Hain Celestial (EUA)
• Produtores de Diamante Azul (EUA)

Últimos desenvolvimentos no mercado dos snacks

• Em janeiro de 2022, a marca de alimentos vegetais Gosh! expandiu a sua presença lançando Snack Bites refrigerados e prontos a consumir em mais de 1.000 lojas Aldi no Reino Unido e na Irlanda. Estas opções de snacks saudáveis, disponíveis em Smokey BBQ Sweet Potato e Moroccan Spiced Veg, são feitas com ingredientes 100% naturais. São produtos veganos assados, isentos dos 14 principais alergénios, incluindo glúten, soja e nozes, que servem os consumidores preocupados com a saúde.
• Em novembro de 2021, a marca Pringles da Kellogg’s melhorou a sua variedade Scorchin’ nos EUA com a introdução da nova variante “nacho picante” denominada Wavy Loaded Nachos. Este snack inovador é caracterizado por uma mistura de sabores de queso cremoso, natas azedas e tortilha de milho, complementados pelo calor do jalapeño picante e da pimenta de caiena em cada dentada. Alinha-se perfeitamente com as ofertas picantes existentes da Pringles Scorchin, expandindo o seu portfólio de sabores
• Em novembro de 2021, a General Mills, Inc. aventurou-se no mercado dos produtos lácteos sem animais com o lançamento da Bold Cultr, uma nova marca dirigida a consumidores preocupados com a saúde. Fundada por Drake Ellingboe, Laura Engstrom e Illeme Amegatcher através da G-Works, aceleradora interna da empresa, o produto inicial da marca é um queijo creme simples feito com proteínas do leite desenvolvido através de fermentação de precisão, representando um passo significativo na direção a alternativas lácteas inovadoras e sustentáveis.
• Em junho de 2021, a Conagra Brands, Inc. revitalizou o seu portefólio para o verão, introduzindo uma variedade de refeições e acompanhamentos saborosos. As suas ofertas incluem novos produtos apetitosos à base de plantas que destacam a qualidade e a conveniência. A extensa coleção de marcas da Conagra apresenta nomes populares como Healthy Choice, Banquet, Marie Callender's e Hungry Man, garantindo que há algo para todos. Esta expansão estratégica visa atender às diversas preferências dos consumidores e aumentar o alcance do mercado

SKU-51824