Mercado global de bebidas prontas a beber – Tendências do setor e previsão para 2031

Análise e dimensão do mercado de bebidas prontas a beber

No mercado das bebidas prontas a beber, o avanço contínuo na inovação de produtos gera benefícios significativos. As empresas aproveitam a tecnologia de ponta e os insights do consumidor para criar opções convenientes e saborosas que se adequam às preferências em evolução. Este impulso não só melhora a qualidade e a variedade dos produtos, como também promove a satisfação do cliente, a lealdade à marca e a expansão do mercado, garantindo um crescimento sustentado nesta indústria dinâmica.

O tamanho do mercado global de bebidas prontas a beber foi avaliado em 100,00 mil milhões de dólares em 2023, deverá atingir 159,39 mil milhões de dólares até 2031, com um CAGR de 6,00% durante o período de previsão de 2024 a 2031 . Além dos insights sobre cenários de mercado, tais como valor de mercado, taxa de crescimento, segmentação, cobertura geográfica e grandes players, os relatórios de mercado com curadoria da Data Bridge Market Research também incluem análises especializadas aprofundadas, produção e capacidade da empresa representada geograficamente , layouts de rede de distribuidores e parceiros, detalhes e análise atualizada das tendências de preços e análise do défice da cadeia de abastecimento e da procura.

Âmbito do relatório e segmentação de mercado       

Definição de mercado

As bebidas prontas a beber são bebidas pré-embaladas que não requerem preparação adicional antes do consumo. Isto inclui uma grande variedade de opções, como chá gelado, café, bebidas energéticas, sumos e refrigerantes. As bebidas prontas a beber são convenientes para consumo em qualquer lugar e são geralmente vendidas em garrafas, latas ou caixas. Proporcionam um refresco rápido sem a necessidade de misturar ou preparar.

Dinâmica do mercado de bebidas prontas a beber

Motoristas

• Crescente procura por produtos de conveniência

As bebidas prontas a consumir são a escolha certa para os consumidores que procuram conveniência no meio de estilos de vida agitados. Seja a correr para o trabalho ou a treinar, a facilidade de pegar numa bebida pré-embalada, como chá engarrafado ou batidos de proteína, poupa tempo e esforço. Sem necessidade de preparação, as opções RTD satisfazem as necessidades de hidratação, frescura e nutrição em viagem, alinhando-se perfeitamente com os padrões modernos de consumo em viagem.

• Alterar as preferências do consumidor

As preferências dos consumidores estão a mudar para bebidas mais saudáveis, naturais e funcionais, impulsionando a procura de opções de bebidas prontas a consumir com benefícios para a saúde. Os produtos com ingredientes naturais, baixo teor de açúcar e aditivos funcionais, como vitaminas e probióticos, estão a ganhar popularidade. Por exemplo, as marcas que oferecem sumos prensados ​​a frio, sem adição de açúcares ou conservantes, enriquecidos com vitaminas e minerais, estão a satisfazer a procura dos consumidores por opções de IDT nutritivas e convenientes.

Oportunidades

• Aumentando a inovação de produtos

A inovação contínua em formulações de produtos, embalagens e estratégias de marketing impulsiona o crescimento no mercado de bebidas RTD. Os fabricantes estão a introduzir novos sabores, ingredientes e formatos de embalagens para satisfazer as diversas preferências dos consumidores e criar diferenciação no mercado. Por exemplo, as empresas de bebidas introduzem sabores únicos, como misturas de frutas exóticas ou infusões de ervas, para cativar o interesse do consumidor. Além disso, formatos de embalagens inovadores, como bolsas ecológicas ou garrafas elegantes que podem ser fechadas novamente, aumentam a conveniência e a sustentabilidade, atraindo consumidores ambientalmente conscientes e impulsionando o crescimento do mercado.

• Iniciativas crescentes de marketing e branding

In the competitive RTD beverages market, strategic marketing is vital for brand success. Innovative campaigns, celebrity endorsements, and precise brand positioning capture consumer attention and loyalty. For instance, Coca-Cola's partnership with popular music artists for its "Share a Coke" campaign personalized its products, enhancing consumer engagement and market visibility, showcasing the power of creative marketing in driving RTD sales.

Restraints/Challenges

• Short Shelf Life

RTD beverages typically possess a shorter shelf life than other packaged drinks, necessitating meticulous inventory control and distribution strategies to minimize wastage. Efficient management becomes crucial to prevent expired products, ensuring freshness and quality throughout the supply chain. This challenge underscores the need for swift turnover rates and streamlined logistics to meet consumer demand while reducing losses.   

• Changing Consumer Taste Preferences

Meeting diverse consumer preferences for flavors, ingredients, and nutritional profiles poses a significant challenge for RTD beverage manufacturers, hindering market growth. This complexity exacerbates supply chain issues and increases production costs. Beverage industry trends include rising demand for functional beverages, clean labels, and sustainable packaging, further complicating manufacturers' efforts to meet consumer expectations.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In March 2024, Beam's health and wellness brand, "Be Amazing," unveiled "Greens On The Go," a ready-to-drink nutritional beverage featuring 10 organic vegetables and fruits, catering to health-conscious consumers
• In February 2024, Salud, a beverage startup, revealed plans to introduce "Salud Viking," an RTD product blending pure honey and natural ingredients in a distinct carbonated wine-in-a-pint format, initially available in Indian markets, specifically Goa and Kerala
• In December 2023, Coca-Cola initiated pilot testing for a line of alcoholic RTD beverages in India, aligning with its strategic expansion efforts to seize emerging opportunities
• In November 2023, Coca-Cola India entered the ready-to-drink tea beverage market with "Honest Tea," a brand owned by its subsidiary, Honest. This move diversifies consumer beverage options, with upcoming variants such as Mango and Lemon-Tulsi iced green tea poised for market introduction

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Ready To Drink Beverages Market Scope

The market is segmented on the basis of product type, nature, packaging, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Tea
• Coffee
• Energy Drinks
• Yogurt Drinks
• Dairy-based beverages
• Flavored and Fortified Water
• Others

Nature

• Organic
• Conventional

 Packaging

• Bottle
• Tetra Pack
• Sachet
• Tin Can
• Others

 Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Stores
• Specialty Retail Stores
• Other Distribution Channels

Ready To Drink Beverages Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by product type, nature, packaging, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA) 

North America is expected to dominate the global ready-to-drink beverages market, driven by rising coffee consumption and urbanization. With a penchant for convenience, consumers fuel demand for on-the-go refreshments, propelling the region's leadership in this dynamic market segment.

Europe is expected to show significant growth in the global ready-to-drink beverages market due to the increasing adoption of changing lifestyles. This shift fuels demand for convenient, on-the-go refreshments, driving innovation and expansion in the region's beverage drink industry to cater to evolving consumer preferences.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Ready To Drink Beverages Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Some of the major players operating in the market are:

• Bacardi Limited (U.S.)
• Del Monte Foods, Inc. (U.S.)
• Diageo PLC. (U.K.)
• Keurig Dr. Pepper, Inc. (U.S.)
• Molson Coors Brewing Company (U.S.)
• Nestle S.A. (Switzerland)
• Pernod Ricard (France)
• Rauch Fruchtsafte GmbH & Co OG (Austria)
• SUNTORY HOLDINGS LIMITED (Japan)
• The Coca-Cola Company (U.S.)
• Yakult Honsha Co. Ltd. (Japan)
• Brown-Forman (U.S.)
• ASAHI GROUP HOLDINGS, LTD. (Japan)
• Halewood Sales (U.K.)
• SHANGHAI BACCHUS LIQUOR CO., LTD. (China)
• Manchester Drinks. (U.K.)

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