Relatório global de análise do tamanho, quota e tendências do mercado de própolis – visão geral do setor e previsão para 2031

Análise de mercado de própolis

O mercado global de própolis está a registar um crescimento significativo, impulsionado pelas suas diversas aplicações em vários setores, incluindo o farmacêutico, o cosmético e o alimentar e bebidas. A própolis, substância resinosa natural produzida pelas abelhas, é conhecida pelas suas propriedades antibacterianas, anti-inflamatórias e antioxidantes. Pesquisas indicam que estes compostos bioativos melhoram a função imunitária e têm potencial terapêutico contra diversas doenças, fomentando um maior interesse do consumidor. Além disso, a crescente sensibilização para os produtos naturais e biológicos impulsionou a procura, especialmente nos domínios da saúde e do bem-estar. O mercado é ainda suportado por inovações nos métodos de extração, melhorando a qualidade e eficácia dos produtos de própolis.

Tamanho do mercado de própolis

O tamanho global do mercado de própolis foi avaliado em 937,18 milhões de dólares em 2023 e deverá atingir 1.529,03 milhões de dólares até 2031, com um CAGR de 6,31% durante o período de previsão de 2024 a 2031. Para além dos insights sobre cenários de mercado, tais como valor de mercado, taxa de crescimento, segmentação, cobertura geográfica e grandes players, os relatórios de mercado com curadoria da Data Bridge Market Research também incluem análise especializada aprofundada, análise de preços, análise de quota de marca, pesquisa do consumidor, análise demográfica, análise da cadeia de abastecimento, análise da cadeia de valor, visão geral das matérias-primas/consumíveis, critérios de seleção de fornecedores, análise PESTLE, análise de Porter e enquadramento regulamentar.

Tendências do mercado de própolis

“ Crescente preferência do consumidor por produtos naturais e biológicos”

Uma tendência notável no mercado da própolis é a crescente preferência dos consumidores por produtos naturais e biológicos, significativamente influenciada pela maior consciencialização dos benefícios para a saúde associados à própolis. Esta resina natural, conhecida pelas suas potentes propriedades antibacterianas e anti-inflamatórias, está a ser incorporada numa variedade de produtos de bem-estar, incluindo suplementos dietéticos e artigos para a pele. Por exemplo, marcas como a Comvita estão a utilizar o própolis nos seus suplementos de saúde, atendendo à crescente procura de soluções de suporte imunitário. À medida que os consumidores procuram cada vez mais alternativas aos ingredientes sintéticos, o mercado de produtos à base de própolis continua a expandir-se, reflectindo uma tendência mais ampla em direcção à saúde e ao bem-estar holísticos. A ênfase nos métodos de extração de qualidade e na eficácia do produto aumenta ainda mais o crescimento do mercado e a confiança do consumidor.

Âmbito do relatório e segmentação do mercado de própolis     

Propolis Market Definition

Propolis is a natural resinous substance collected by bees from tree buds, sap, and other botanical sources, which they use to seal and protect their hives. Rich in bioactive compounds, propolis exhibits potent antibacterial, antifungal, and anti-inflammatory properties, making it valuable in various applications, including traditional medicine, dietary supplements, and cosmetics. Its ability to enhance immune function and promote overall health has led to a growing demand for propolis-based products worldwide.

Propolis Market Dynamics

Drivers

• Increasing Awareness of the Health Benefits

The rising awareness of the health benefits associated with propolis is significantly fueling demand for this natural product, as consumers increasingly recognize its potential therapeutic properties. Propolis is known for its anti-inflammatory, antioxidant, and antimicrobial effects, making it an attractive ingredient for a variety of applications, including dietary supplements, cosmetics, and functional foods. For instance, a study published in the Journal of Agricultural and Food Chemistry highlighted that propolis extracts exhibited strong antioxidant activity, which can help combat oxidative stress and support overall health. This increasing incorporation of propolis into health and beauty products underscores its growing acceptance and demand in the marketplace, establishing it as a key driver for the propolis market.

• Growing Research and Development (R&D) Efforts

Increased research and development efforts focused on the therapeutic applications of propolis are playing a pivotal role in expanding the market, as studies continue to uncover its diverse benefits across various fields, including dentistry, medicine, and skincare. For instance, research published in the European Journal of Dentistry demonstrated that propolis has significant antimicrobial properties that can effectively combat oral pathogens, suggesting its potential as an adjunct therapy in dental treatments. Additionally, a study in Pharmaceutical Biology found that propolis extracts could promote wound healing and possess anti-inflammatory properties, making them valuable in skincare formulations. As a result of this accumulating evidence, the demand for propolis-based products is expected to rise, with the global propolis market projected to reach several hundred million dollars in the next few years. This robust interest in propolis from the scientific community supports market growth and drives innovation in product development, making increased research and development a key market driver.

Opportunities

• Growing Popularity in the Cosmetics and Personal Care

Propolis is experiencing growing popularity in the cosmetics and personal care industry, primarily due to its skin-soothing and anti-aging properties, which are increasingly sought after by consumers favoring natural ingredients in their beauty products. As a result, many brands are incorporating propolis into their formulations to capitalize on its beneficial effects. For instance, several propolis skincare lines have launched products featuring propolis, such as serums and creams that claim to enhance skin hydration, elasticity, and overall complexion. A notable instance is the K-beauty brand Missha, which has developed a propolis line that emphasizes the ingredient's natural healing and moisturizing properties. Additionally, the global natural cosmetics market is projected to grow significantly, with propolis positioned as a key ingredient that aligns with consumer preferences for clean and green beauty. This trend presents a substantial market opportunity for manufacturers to innovate and expand their product offerings, catering to the rising demand for propolis-infused cosmetics and personal care items.

• Rising Interest in Preventive Healthcare

The rising interest in preventive healthcare is driving a significant shift towards natural supplements that promote immune function and overall well-being, positioning propolis as an attractive option for health-conscious consumers. As people increasingly prioritize proactive health measures over reactive treatments, they are turning to natural remedies such as propolis, which is celebrated for its immune-boosting, anti-inflammatory, and antioxidant properties. For instance, a survey conducted by the Council for Responsible Nutrition revealed that a large percentage of consumers are seeking dietary supplements to enhance their health and prevent illness, with natural products being a preferred choice. Propolis, often available in various forms such as capsules, tinctures, and lozenges, has gained traction among consumers looking for holistic ways to support their health. This growing preference for preventive healthcare solutions presents a considerable market opportunity for manufacturers to develop and market propolis-based products, tapping into the increasing demand for natural health propolis supplements that align with consumer wellness goals.

Restraints/Challenges

• Competition from Synthetic Alternatives

The propolis market is increasingly challenged by competition from synthetic alternatives, which can provide similar health benefits at a lower cost, appealing to price-sensitive consumers. As the trend towards natural ingredients continues to grow, some manufacturers are developing synthetic compounds designed to mimic the properties of natural substances such as propolis, often marketed as more consistent and affordable options. For instance, synthetic antioxidants and anti-inflammatory agents can be produced at a fraction of the cost of natural propolis, making them attractive to both manufacturers and consumers. This presents a significant challenge for propolis producers, who must find ways to differentiate their products by highlighting the unique qualities of propolis, such as its complex composition of bioactive compounds and the synergistic effects that may not be replicated in synthetic versions. Effective marketing strategies that educate consumers about the holistic benefits of propolis, as well as its sourcing and production processes, will be essential for capturing consumer interest and maintaining market share amidst this growing competition from synthetic alternatives.

• Complex Regulatory Frameworks

Regulatory hurdles present a significant challenge for the propolis market, as varying requirements across different regions can complicate product development and market entry for manufacturers. Each country may have distinct regulations governing the classification, labeling, and safety of propolis products, which can lead to confusion and increased costs for companies trying to comply with multiple standards. For instance, in the European Union, propolis products may need to undergo rigorous testing and obtain novel food status before they can be marketed, which can take considerable time and financial resources to achieve. This regulatory complexity can be particularly burdensome for smaller companies with limited resources, as they may struggle to navigate the extensive documentation and testing required for compliance. Consequently, these challenges can delay product launches and restrict market access, ultimately hindering growth in the propolis sector. Addressing regulatory hurdles is crucial for facilitating smoother entry and ensuring that manufacturers can bring their products to market efficiently.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Propolis Market Scope

The market is segmented on the basis of product type, category, distribution channel, application, and type. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Capsules and Tablets
• Spray
• Extract
• Others

Category

• Alcohol-Based
• Alcohol-Free

Distribution Channel

• Store-Based
• Non-Store-Based

Application

• Food and Beverages
• Healthcare
• Personal Care and Cosmetics
• Other

Type

• Supercritical Extraction CO2 (SFE)
• Ethanol Extracted Propolis (EEP)
• Glycol Extracted Propolis (GEP)
• Other

Propolis Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, product type, category, distribution channel, application, and type as referenced above.

The countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America leads the propolis market and is anticipated to sustain its dominant position throughout the forecast period, largely due to the region's robust demand for both pharmaceutical and personal care products. The prevalence of established distribution channels and a strong consumer base focused on natural health solutions further contribute to this growth. Additionally, ongoing innovations in product formulations that incorporate propolis are likely to enhance market attractiveness. As consumers increasingly seek natural remedies, North America's market for propolis is well-positioned for continued expansion.

Asia-Pacific is projected to experience the highest compound annual growth rate (CAGR) during the forecast period, driven by the shift of the propolis market from a fragmented to a more organized structure. This transition is facilitated by the increasing availability of propolis derived from diverse floral sources, which is enticing a variety of market participants to enter the regional market. Additionally, growing consumer awareness of the health benefits associated with propolis is expected to further accelerate market expansion. As more companies recognize the potential of this sector, the propolis industry in Asia-Pacific is poised for significant growth.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.  

Propolis Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Propolis Market Leaders Operating in the Market Are:

• Apis Flora (Brazil)
• Bee Health Limited (U.K.)
• Comvita Limited and its subsidiaries (New Zealand)
• Laprell's Beehive Products, Inc. (Canada)
• Manuka Health New Zealand Ltd (New Zealand)
• Polenectar (Brazil)
• SUNYATA PON LEE (Brazil)
• Sunyata Pon Lee (Brazil)
• Wax Green (Brazil)
• zhifengtang (China)

Latest Developments in Propolis Market

• In July 2024, ApiotiX Technologies, a biotech leader, has introduced a standardized polyphenolic acid polymer extract (PAPE) sourced from propolis, which has been clinically validated to provide the same benefits as retinol. This innovative extract also shows comparable efficacy to the popular alternative bakuchiol and is noted as the first natural retinol substitute with similar purity levels
• In August 2023, Comvita Ltd, a reputable source for genuine Mānuka honey, announced the launch of Immune Bee Propolis, which features twice the active ingredients in a single daily dose
• Em setembro de 2021, a Comvita Ltd revelou uma parceria estratégica com a Caravan, uma joint-venture com a agência de entretenimento e desporto Creative Artists Agency (CAA). Esta colaboração visa aumentar a consciencialização do consumidor sobre os benefícios do mel e da própolis Mānuka, criando uma marca de estilo de vida apoiada por celebridades que destaca as propriedades curativas naturais destes produtos para uso tópico.
• Em março de 2021, a Innovations in Nutrition + Wellness (INW) anunciou a aquisição da Bee Health, um dos principais desenvolvedores e fabricantes de suplementos nutricionais no Reino Unido. Esta aquisição visa melhorar os serviços prestados aos parceiros de marca através das capacidades de produtos complementares e do alcance geográfico de ambas as empresas
• Em março de 2021, a Bee Health, fabricante de suplementos, foi adquirida pela Innovations in Nutrition + Wellness (INW), líder em investigação e desenvolvimento personalizado, para expandir a sua presença no mercado

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