Relatório global de análise do tamanho, quota e tendências do mercado de soluções de envolvimento do doente – Visão geral do setor e previsão para 2031

Análise de mercado de soluções de envolvimento do paciente

O mercado das soluções de envolvimento do doente está a evoluir rapidamente, impulsionado pela crescente necessidade dos prestadores de cuidados de saúde aumentarem a participação dos doentes e melhorarem os resultados. Estas soluções abrangem uma gama de ferramentas e tecnologias que facilitam a comunicação, a educação e a autogestão entre os doentes. Com a ascensão da saúde digital e da telemedicina, o mercado tem assistido a um crescimento significativo, uma vez que os prestadores pretendem envolver os doentes de forma eficaz ao longo de toda a sua jornada de cuidados de saúde. Os desenvolvimentos recentes incluem a integração da inteligência artificial e da aprendizagem automática, permitindo experiências personalizadas aos doentes e intervenções direcionadas. Além disso, a pandemia de COVID-19 acelerou a adoção de plataformas de cuidados virtuais, destacando a importância do envolvimento contínuo dos doentes. À medida que os sistemas de saúde se esforçam por alcançar uma melhor satisfação dos doentes e adesão aos planos de tratamento, espera-se que a procura por soluções inovadoras de envolvimento continue a aumentar, oferecendo oportunidades de crescimento substanciais aos intervenientes no mercado nos próximos anos .

Tamanho do mercado de soluções de envolvimento do doente

O tamanho global do mercado de soluções de envolvimento do doente foi avaliado em 22,70 mil milhões de dólares em 2023 e deverá atingir 62,73 mil milhões de dólares até 2031, com um CAGR de 13,55% durante o período de previsão de 2024 a 2031. Além dos insights sobre cenários de mercado como como valor de mercado, taxa de crescimento, segmentação, cobertura geográfica e grandes players, os relatórios de mercado com curadoria da Data Bridge Market Research também incluem análise especializada aprofundada, epidemiologia de pacientes, análise de pipeline, análise de preços e enquadramento regulamentar.

Tendências de mercado de soluções de envolvimento do doente

“ Procura de conveniência na área da saúde”

The patient engagement solutions market is witnessing transformative trends as healthcare organizations prioritize patient-centric care. Innovations in technology are reshaping how patients interact with their healthcare providers, enhancing the overall experience. One notable trend is the increasing use of mobile health (mHealth) applications, which empower patients to manage their health proactively through features such as appointment scheduling, medication reminders, and access to medical records. This trend is driven by the widespread adoption of smartphones and the demand for convenience in healthcare. As patient engagement becomes crucial for improving outcomes and satisfaction, the market is expected to expand, with ongoing innovations fostering more interactive and personalized patient-provider relationships, ultimately leading to better health management and adherence.

Report Scope and Patient Engagement Solutions Market Segmentation         

Patient Engagement Solutions Market Definition

Patient engagement solutions refer to a range of tools, technologies, and strategies designed to foster active participation of patients in their healthcare journey. These solutions aim to enhance communication between patients and healthcare providers, enabling individuals to take charge of their health and wellness. Common components include mobile health applications, patient portals, telehealth services, and educational resources that facilitate access to medical information and care options.

Patient Engagement Solutions Market Dynamics

Drivers

• Increasing Demand for Patient-Centric Care

Healthcare providers are increasingly transitioning to patient-centered care models that emphasize the importance of patient involvement in their own healthcare journeys. This shift is driven by the recognition that engaged patients are more likely to adhere to treatment plans, manage their conditions effectively, and ultimately achieve better health outcomes. As a result, healthcare organizations are adopting various patient engagement solutions, such as mobile health applications, patient portals, and telehealth services, to facilitate communication and empower patients. By prioritizing patient engagement, providers enhance the overall patient experience and foster a collaborative environment where patients feel valued and informed. This growing emphasis on patient-centered care is a key market driver, propelling the demand for innovative engagement solutions across the healthcare landscape.

• Technological Advancements in Wearable Devices

The rapid proliferation of mobile health (mHealth) applications, wearable devices, and telehealth platforms is significantly enhancing the accessibility and convenience of patient engagement tools. These technologies enable patients to monitor their health in real time, communicate with healthcare providers seamlessly, and access vital health information at their fingertips. For instance, mHealth apps allow users to track medication schedules, schedule appointments, and receive personalized health reminders, fostering greater adherence to treatment plans. Similarly, wearable devices can continuously monitor vital signs and physical activity, providing valuable data to both patients and healthcare providers. Telehealth platforms further facilitate virtual consultations, making healthcare more accessible, especially for those in remote areas. This technological advancement is a driving force in the market, as healthcare organizations increasingly leverage these tools to improve patient engagement and outcomes.

Opportunities

• Integration of Artificial Intelligence (AI)

Incorporating artificial intelligence (AI) and machine learning into patient engagement solutions presents a significant growth opportunity in the healthcare sector. These advanced technologies enable the analysis of vast amounts of patient data to identify patterns and trends, leading to predictive analytics that can anticipate patient needs and potential health issues. AI-driven tools can provide personalized recommendations for treatment plans, medication management, and lifestyle modifications, enhancing the relevance of engagement strategies. In addition, AI-powered chatbots and virtual assistants can facilitate improved communication between patients and healthcare providers, addressing queries in real time and guiding patients through their health journeys. This integration of AI and machine learning enhances patient interactions and leads to better health outcomes, making it a crucial opportunity for market expansion in patient engagement solutions.

• Integration with Electronic Health Records (EHR)

Solutions that seamlessly integrate with electronic health record (EHR) systems present a valuable growth opportunity within the patient engagement solutions market. By facilitating smooth data sharing between patients and healthcare providers, these integrated solutions enhance communication and streamline workflows. When patients have easy access to their health records, test results, and treatment plans, they are more likely to engage actively in their care. Moreover, healthcare providers benefit from real-time access to comprehensive patient information, allowing for informed decision-making and personalized treatment strategies. This integration also supports the coordination of care across different providers, ensuring a holistic approach to patient management. As healthcare systems increasingly prioritize interoperability, the demand for patient engagement solutions that align with EHR systems will continue to grow, driving market expansion.

Restraints/Challenges

• Patient Adoption and Technology Literacy

Not all patients are comfortable using digital health tools, which poses a significant challenge in the patient engagement solutions market. Varying levels of technological literacy among patients can lead to resistance, particularly among older demographics who may not be as familiar with modern technology. This reluctance can hinder the effectiveness of engagement initiatives, as these patients might struggle to utilize essential features such as mobile health applications, telehealth services, or online patient portals. In addition, the lack of training and support for these users can exacerbate feelings of frustration and alienation. To truly enhance patient engagement, healthcare providers must implement strategies that address these disparities, including tailored training programs, user-friendly interfaces, and alternative communication methods that cater to all patient populations, ensuring broader adoption and participation in their care.

•  High Implementation Costs

The initial costs associated with deploying patient engagement solutions can be a significant restraint for healthcare organizations. Expenses related to software acquisition, system integration, staff training, and ongoing maintenance can accumulate quickly, creating budget constraints that deter investment in these technologies. Many healthcare providers, especially smaller practices or those in underserved areas, may struggle to justify these expenditures, particularly when immediate financial returns are uncertain. This hesitation can prevent them from adopting innovative solutions that could improve patient engagement and outcomes. In addition, the complexity of implementation can lead to further costs, including potential disruptions to existing workflows during the transition. As a result, without adequate financial resources or support, many organizations may delay or abandon their plans to invest in patient engagement solutions, limiting market growth.

Este relatório de mercado fornece detalhes dos novos desenvolvimentos recentes, regulamentos comerciais, análise de importação-exportação, análise de produção, otimização da cadeia de valor, quota de mercado, impacto dos participantes do mercado doméstico e localizado, analisa as oportunidades em termos de bolsas de receitas emergentes, alterações nas regulamentações do mercado, análise estratégica do crescimento do mercado, tamanho do mercado, crescimento do mercado da categoria, nichos de aplicação e domínio, aprovações de produtos, lançamentos de produtos, expansões geográficas, inovações tecnológicas no mercado. Para mais informações sobre o mercado, contacte a Data Bridge Market Research para obter um resumo do analista, a nossa equipa irá ajudá-lo a tomar uma decisão de mercado informada para alcançar o crescimento do mercado.

Escopo de mercado de soluções de envolvimento do paciente

O mercado está segmentado com base na componente, funcionalidade, modo de entrega, aplicação, área terapêutica e utilizadores finais. O crescimento entre estes segmentos irá ajudá-lo a analisar os escassos segmentos de crescimento nas indústrias e fornecer aos utilizadores uma valiosa visão geral do mercado e insights de mercado para os ajudar a tomar decisões estratégicas para identificar as principais aplicações do mercado.

Componente

• Hardware
  • Televisões nos quartos
  • Terminais de cabeceira/dispositivos assistidos integrados
  • Comprimidos
• Software
  • Software autónomo
  • Software Integrado
• Serviços

Funcionalidade

• Comunicação
• Acompanhamento e insights de saúde
• Faturação e pagamentos
• Administrativo
• Educação do Doente
• Outros

Modo de entrega

• Soluções locais
• Soluções baseadas na nuvem
• Baseado na Web

Aplicação

• Gestão de Saúde
• Gestão de Saúde Domiciliária
• Gestão Social e Comportamental
• Gestão de Saúde Financeira

Área Terapêutica

• Doenças Crónicas
• Saúde da Mulher
• Fitness
• Outros

Utilizador final

• Provedores
• Pagadores
• Pacientes
• Outros

 Análise regional do mercado de soluções de envolvimento do doente

O mercado é analisado e os insights e tendências do tamanho do mercado são fornecidos por país, componente, funcionalidade, modo de entrega, aplicação, área terapêutica e utilizadores finais como mencionado acima.

Os países abrangidos no relatório de mercado são os EUA, Canadá e México na América do Norte, Alemanha, França, Reino Unido, Países Baixos, Suíça, Bélgica, Rússia, Itália, Espanha, Turquia, Resto da Europa na Europa, China, Japão, Índia , Coreia do Sul, Singapura, Malásia, Austrália, Tailândia, Indonésia, Filipinas, Resto da Ásia-Pacífico (APAC) na Ásia-Pacífico (APAC), Arábia Saudita, Emirados Árabes Unidos, África do Sul, Egito, Israel, Resto do Oriente Médio e África ( MEA) como parte do Médio Oriente e África (MEA), Brasil, Argentina e Resto da América do Sul como parte da América do Sul.

A América do Norte lidera o mercado de soluções de envolvimento do doente, impulsionada pela crescente adoção de aplicações de saúde móvel (mHealth) e de registos de saúde eletrónicos (EHR). Além disso, espera-se que os investimentos significativos em software de envolvimento do doente por parte dos principais players do setor acelerem ainda mais o crescimento do mercado na região durante todo o período de previsão. Esta combinação de avanço tecnológico e compromisso financeiro posiciona a América do Norte como uma força dominante no panorama em evolução da saúde.

Asia-Pacific is expected to experience substantial growth in the patient engagement solutions market, fueled by the increasing demand for the development of new systems. In addition, ongoing upgrades and advancements in medical infrastructure are likely to drive further expansion of patient engagement solutions in the region in the coming years. This growth reflects a broader trend towards enhancing healthcare delivery and patient involvement in the evolving healthcare landscape.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.  

Patient Engagement Solutions Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Patient Engagement Solutions Market Leaders Operating in the Market Are:

• MCKESSON CORPORATION (U.S.)
• IBM (U.S.)
• athenahealth, Inc. (U.S.)
• Orion Health group of companies (U.K.)
• Oracle (U.S.)
• GetWellNetwork, Inc. (U.S.)
• Lincor Inc. (U.K.)
• Elsevier (U.K.)
• Oneview Healthcare (U.S.)
• Siemens (Germany)
• Medecision (U.S.)
• Epic Systems Corporation (U.S.)

Latest Developments in Patient Engagement Solutions Market

• In April 2024, Greenway Health announced a partnership with Ambient AI Assistant Nabla, integrating its advanced AI technology into Greenway's EHR solutions. This collaboration aims to enable clinicians to save up to two hours daily by utilizing AI-powered clinical documentation, which alleviates administrative burdens. By streamlining these tasks, healthcare providers can concentrate more on delivering high-quality care and enhancing patient engagement
• In April 2024, Matrix Medical Network entered into a partnership with Linkwell Health to harness Linkwell's omnichannel engagement platform and expertise in patient activation. This collaboration aims to boost the utilization of Matrix's services while enhancing the overall patient experience. By reaching individuals in their own environments, the partnership empowers patients to achieve better health outcomes
• Em fevereiro de 2024, o Riverside Doctors’ Hospital divulgou um estudo que destacava a aplicação bem-sucedida da plataforma de envolvimento do doente da Upfront Healthcare na gestão dos cuidados articulares ortopédicos totais, especificamente para casos de substituição da anca e do joelho. As descobertas demonstram a eficácia da plataforma na melhoria do envolvimento dos doentes e dos resultados dos cuidados. Esta investigação sublinha o potencial de soluções inovadoras para melhorar a qualidade global dos serviços ortopédicos
• Em setembro de 2023, a Zocdoc lançou o Zocdoc Practice Solutions, uma coleção de ferramentas complementares concebidas para melhorar o envolvimento dos doentes com os profissionais de saúde. Este conjunto visa capacitar os prestadores com recursos que facilitem uma melhor comunicação e interação com os doentes. Ao oferecer estas ferramentas gratuitas, a Zocdoc procura melhorar a experiência global do paciente nas práticas de saúde
• Em dezembro de 2022, a EnlivenHealth, a divisão de soluções farmacêuticas de retalho da Omnicell, Inc., lançou a Patient Engagement Network (PEN). Esta solução abrangente combina a extensa rede nacional de farmácias da EnlivenHealth com insights de dados sofisticados e tecnologias de envolvimento digital. A iniciativa visa melhorar os resultados de saúde dos doentes, promover a lealdade à marca e estimular o crescimento das receitas das farmácias

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