Relatório global de análise do tamanho, quota e tendências do mercado de produtos de tratamento capilar durante a noite – Visão geral do setor e previsão para 2031

Análise de mercado de produtos para tratamento capilar noturno

Os produtos de tratamento capilar noturno oferecem vários benefícios. Proporcionam uma hidratação profunda ao nutrir o cabelo com óleos e vitaminas enquanto dorme, ajudando a reparar os danos causados ​​pela modelação térmica ou por produtos químicos . Estes tratamentos também fortalecem o cabelo, reduzindo as quebras e as pontas duplas. Melhoram a textura do cabelo, tornando-o mais suave e maleável, reduzindo o frisado. Além disso, os tratamentos noturnos poupam tempo, pois funcionam sem necessidade de enxaguar até de manhã. Ao utilizar estes produtos regularmente, é possível obter um cabelo mais brilhante e com um aspeto mais saudável, sem adicionar passos extra à rotina diurna, impulsionando assim o mercado.

Tamanho do mercado de produtos de tratamento capilar durante a noite

O tamanho do mercado global de produtos para o tratamento capilar noturno foi avaliado em 35,11 mil milhões de dólares em 2023 e deverá atingir os 57,68 mil milhões de dólares até 2031, com um CAGR de 6,4% durante o período de previsão de 2024 a 2031. Além dos insights sobre o mercado cenários como o valor de mercado, taxa de crescimento, segmentação, cobertura geográfica e grandes players, os relatórios de mercado com curadoria da Data Bridge Market Research também incluem análise especializada aprofundada, epidemiologia de pacientes, análise de pipeline , análise de preços e enquadramento regulamentar.

Tendências de mercado de produtos para tratamento capilar noturno

“Crescente procura por produtos multibenefícios”

No mercado dos tratamentos capilares noturnos, os consumidores preferem cada vez mais produtos que ofereçam múltiplos benefícios numa única aplicação. Em vez de utilizar produtos separados para hidratação, reparação e brilho, muitas pessoas desejam tratamentos que possam resolver vários problemas capilares ao mesmo tempo. As marcas estão a responder criando fórmulas que combinam ingredientes para combater a secura, a quebra, o frizz e a opacidade num único produto. Esta tendência é impulsionada pela conveniência, à medida que os consumidores procuram agilizar as suas rotinas de cuidados capilares. Além disso, os produtos com múltiplos benefícios oferecem frequentemente uma melhor relação custo-benefício, atraindo compradores preocupados com o preço. Ingredientes populares como o óleo de argão , a queratina e o ácido hialurónico são comummente incluídos nestes tratamentos porque podem hidratar, fortalecer e alisar o cabelo simultaneamente. À medida que os consumidores continuam a procurar soluções simples e eficazes, prevê-se que a procura por tratamentos noturnos multiusos cresça, levando as marcas a inovar e a oferecer produtos mais abrangentes e multifuncionais, o que deverá continuar a impulsionar o crescimento do mercado.

Âmbito do relatório e segmentação          do mercado de produtos de tratamento capilar noturno

Over-night Hair Treatment Products Market Definition

Overnight hair treatment products are specialized hair care solutions designed to work while a person sleeps. These treatments typically contain nourishing ingredients like oils, vitamins, or proteins that deeply hydrate, repair, and strengthen hair. Applied before bed, the product absorbs into the hair overnight without needing to be rinsed until morning. They help address issues like dryness, damage, and frizz, promoting smoother, shinier, and healthier-looking hair. These products cater to consumers looking for an easy and effective way to care for their hair without adding extra steps to their daytime routine.                   

Over-night Hair Treatment Products Market Dynamics

Drivers  

• Rising Demand for Convenience-Based Products

Overnight hair treatments have gained popularity as they offer a hands-off approach to hair care. Consumers can apply the product before bed, allowing it to work while they sleep, which saves time in the morning. This convenience fits into busy lifestyles, especially for individuals seeking effective hair care without spending extra time during the day.

For instance,

• According to an article by Indian Journal of Dermatology, Venereology and Leprology, over the past two decades, the hair cosmetic industry has seen a significant transformation. The focus has shifted from simply cleansing hair to addressing issues such as repair, improving tensile strength, reducing oxidative damage, and promoting growth. New, quicker treatments have emerged to give hair a naturally shinier, smoother, and more manageable appearance. Specialized grooming products have been developed to clean, soothe, and condition hair, tailored to different hair types, including dry, damaged, oily, colored, and gray hair. Additionally, some products are designed to change the color or structure of the hair, such as hair dyes or perming and relaxing treatments. Styling products like sprays, waxes, and gels can modify the volume and texture of the hair. While dermatologists are skilled in treating scalp and hair conditions, the cosmetic benefits of these new therapies remain less explored by them

Increased Awareness about Hair Health

With a growing focus on self-care, consumers are more aware of the importance of maintaining healthy hair. Overnight hair treatments are designed to hydrate, repair, and nourish hair while protecting it from damage. This heightened awareness, combined with the increasing availability of information on hair health, drives the demand for products that can improve hair quality effortlessly.

Opportunities

• Growing Interest in Natural Ingredients

Consumers are increasingly favoring products made with natural, organic ingredients. Brands that can develop overnight hair treatments using plant-based oils, extracts, and other eco-friendly ingredients have an opportunity to capture this niche market. This aligns with the broader trend toward sustainability and clean beauty, creating a demand for innovative, nature-inspired formulations.

For instance,

• In May 2023, according to a blog by The Earth Collective, embracing a vegan lifestyle involves more than just changing your diet; it also extends to making thoughtful choices in other areas, such as your hair care routine. Many traditional hair care products contain ingredients sourced from animals or are tested on animals, making them unsuitable for vegans. Luckily, there are numerous natural hair care products that are both vegan-friendly, cruelty-free, and effective in nourishing and protecting hair. Vegan keratin is a plant-based alternative to the animal-derived keratin found in many hair products. It is made from plant proteins such as wheat, soy, and corn, which are high in amino acids that help strengthen and repair hair

Expansion into emerging markets

As beauty and personal care markets grow in regions like Asia-Pacific and Latin America, there is significant potential for overnight hair treatment products. These regions are seeing rising disposable incomes and an increasing interest in premium beauty products. Companies can tap into these new markets by tailoring their offerings to local preferences and needs, expanding their global reach.

Restraints/Challenges

• High competition from alternative products

While overnight hair treatments are popular, they face competition from other hair care products like leave-in conditioners, hair oils, and serums. These alternatives are often seen as quicker or more affordable options. The variety of choices available can limit the growth potential of the overnight treatment segment, making it essential for brands to differentiate themselves.

• Price sensitivity in certain markets

Overnight hair treatments, especially those from premium brands, tend to be more expensive. In price-sensitive regions or among consumers with tighter budgets, the cost can be a significant barrier to purchasing. While these products offer unique benefits, their higher price points may limit their accessibility, particularly in markets where consumers prioritize cost over quality.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Over-night Hair Treatment Products Market Scope

The market is segmented on the basis of product type, packaing type, nature, end user, and sales channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Hair Masks
• Conditioning Mask
• Moisture Mask
• Hair Oils
• Hair Serum
• Hair Gel

Packaging Type

• Jars
• Tubes
• Bottles
• Pumps & Dispensers
• Sachets

Nature

• Organic
• Natural /Herbal
• Synthetic

End User

• Men
• Women
• Unisex

Sales Channel

• Hypermarkets/Supermarkets
• Multi-Brand Stores
• Specialty Stores
• Beauty and Hair Salons
• Independent Small Stores
• Online Retailers
• Other Sales Channels

Over-night Hair Treatment Products Market Regional Analysis

The market is analyzed and market size insights and trends are provided by country, product type, packaing type, nature, end user, and sales channel as referenced above.

The countries covered in the market are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.

North America is dominating the overnight hair treatment products market. This is due to the high demand for premium and innovative hair care solutions in the region. Consumers in the U.S. and Canada are more inclined to spend on advanced hair care products that save time and offer multiple benefits. The region also has a well-established beauty and personal care industry with strong distribution networks. Additionally, rising awareness about hair health and the popularity of self-care routines contribute to the growing adoption of overnight hair treatments in North America.

Asia-Pacific region is experiencing the highest CAGR in the overnight hair treatment products market. This growth is driven by increasing disposable incomes and a rising interest in personal care and beauty products. Consumers in countries like China, India, and Japan are becoming more aware of hair health and are willing to invest in high-quality hair care solutions. The growing middle-class population and expanding retail networks also contribute to the surge in demand. Additionally, local brands are innovating and offering products tailored to regional preferences, further fueling market growth in this area.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Over-night Hair Treatment Products Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Over-night Hair Treatment Products Market Leaders Operating in the Market are:

• L’OREAL S.A. (France)
• Unilever (U.K.)
• Procter & Gamble (EUA)
• The Estée Lauder Companies Inc.
• Henkel AG & Co. KGaA (Alemanha)
• Shiseido Company, Limited (Japão)
• Corporação Kao (Japão)

Desenvolvimento recente

• Em 2024, a TRESemmé, marca líder de styling nos EUA e no mundo, lançou a coleção Lamellar Shine – uma linha abrangente concebida para lavar, tratar e finalizar o cabelo de todas as texturas, realçando o brilho como nunca antes.
• Em 2024, a Kérastase lançou o seu Nutritive 8H Magic Night Serum, um tratamento hidratante para cabelos secos. Este sérum atua durante a noite, entregando niacinamida aos fios de cabelo para os hidratar e fortalecer.

SKU-72748