Global Mobile Value Added Services (VAS) Market – Industry Trends and Forecast to 2029

Análise e dimensão do mercado

Esforços colaborativos das partes interessadas do mercado e dos fabricantes para fornecer serviços inovadores aos clientes, espera-se que o mercado de serviços móveis de valor acrescentado cresça rapidamente nos próximos anos. As empresas do mercado de serviços móveis de valor acrescentado estão a intensificar os esforços para melhorar a qualidade do serviço, de forma a expandir as oportunidades de receitas no mercado global.

A Data Bridge Market Research analisa que o mercado de serviços móveis de valor acrescentado (VAS) foi avaliado em 655 mil milhões de dólares em 2021 e deverá atingir o valor de 1.133,85 mil milhões de dólares até 2029, com um CAGR de 7,01% durante o período de previsão de 2022- 2029.

Definição de mercado

Os serviços móveis de valor acrescentado (MVAS) são serviços móveis fornecidos por fornecedores de serviços móveis, para além dos serviços de comunicação de voz. O serviço de mensagens curtas (SMS), o serviço de mensagens multimédia (MMS), o e-mail móvel e as mensagens instantâneas (IM), o dinheiro móvel, os serviços baseados na localização, a publicidade móvel e o infoentretenimento móvel são exemplos de MVAS que permitem aos subscritores móveis utilizar smartphones e tablets para fins não vocais.

Âmbito do relatório e segmentação de mercado

Dinâmica do mercado de serviços móveis de valor acrescentado (VAS)

Motoristas

• Variedade de aplicações móveis personalizadas novas e inovadoras e serviços MVA

Para satisfazer as novas necessidades dos consumidores, os operadores de telecomunicações e os fornecedores de serviços de todo o mundo estão a oferecer uma variedade de novas e inovadoras aplicações móveis personalizadas e serviços MVA. O cenário de mercado em expansão é definido por fatores como o número crescente de subscritores MVAS e utilizadores de smartphones. Além disso, a procura de serviços personalizados de valor acrescentado por parte das empresas e dos consumidores aumenta a dimensão do mercado de serviços móveis de valor acrescentado.

• Importância crescente das plataformas de redes sociais e penetração dos smartphones

A crescente adoção global de smartphones é um importante motor de crescimento para o mercado de serviços móveis de valor acrescentado. O mercado está a assistir a um aumento na utilização de soluções digitais, aplicações avançadas e serviços de valor acrescentado devido à presença de múltiplos fornecedores, a concorrência entre os fornecedores de serviços de Internet aumentou. Os smartphones são agora utilizados para verificar diversas aplicações, navegar na web, enviar e-mails, interagir nas redes sociais e assim por diante. Os serviços móveis de valor acrescentado (MVAS) são serviços que os fornecedores de serviços de telecomunicações oferecem aos clientes, para além dos serviços de voz, SMS e dados, para melhorar a experiência do utilizador. Os preços mais baixos dos smartphones aumentaram a penetração dos telemóveis entre as populações de rendimentos mais baixos dos mercados emergentes, resultando num aumento da procura de serviços móveis de valor acrescentado.

Oportunidade

Espera-se que os serviços móveis de valor acrescentado cresçam significativamente em todos os setores industriais durante o período de previsão. A recente pandemia da COVID 19 acelerou a digitalização e as atividades remotas de muitas grandes e pequenas empresas, incentivando-as a oferecer mais opções aos seus colaboradores quando se trata de produtos de cartões corporativos. Espera-se que isto crie amplas oportunidades para recursos de valor acrescentado, incentivando empresas de todas as dimensões a adotar novos produtos de pagamento. Além disso, espera-se que a penetração dos jogos baseados na nuvem 5G abra oportunidades de mercado significativas para serviços móveis de valor acrescentado.

Restrições

Users may be discouraged from using mobile value-added services due to a lack of knowledge and a regulatory environment for multiple market players of mobile value-added services (MVAS). The primary challenge that the Mobile Value Added Services (MVAS) Market faces is one of privacy. Furthermore, a decrease in government projects and limited customer authentication protocols for offerings involving the exchange of sensitive data, including such payouts, may stifle market growth.

This mobile value added services (VAS) market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the mobile value added services (VAS) market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Mobile Value Added Services (VAS) Market

Despite the COVID-19 disruption, mobile value-added services (MVAS) continue to gain market prominence. Prior to the pandemic, MVA services were already having a significant impact on the telecom industry. The pandemic has accelerated digitization and increased remote activities, as well as had an impact on corporate spending on ICT networks and services. As a result, investments in the mobile value-added services industry have increased. Global industry players are providing digital communications infrastructure to governments and health authorities in an efficient manner. The MVAS messaging ecosystem enables healthcare providers to send out real-time public health notifications and citizens to make appointments for COVID-19 tests and other services via various mobile channels. As a result, the global mobile value-added services market has begun to gain traction, with investments steadily increasing.

Recent Development

• Deutsche Telekom, Samsung, and Ericsson successfully completed a 5G end-to-end (E2E) network slicing pilot on June 30, 2021. The slicing trial was carried out at Deutsche Telekom's Bonn lab using commercial Samsung S21 equipment connected to a (VR) Virtual Reality headset.
• Verizon Communications Inc. announced the acquisition of Senion AB, an indoor positioning platform that provides solutions for businesses such as location sharing, geo fencing, indoor way finding, and analytics, on June 21, 2021.
• InMobi Pvt. Ltd. announced a partnership with the Trade Desk on June 9, 2021. This collaboration will enable brands to deterministically evaluate the incremental brand impact of their digital media campaigns - in-app, mobile web, and desktop.

Global Mobile Value Added Services (VAS) Market Scope

The mobile value added services (VAS) market is segmented on the basis of solution, industry vertical, store, and end user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Solutions

• Short Message Service (SMS)
• Multimedia Messaging Service (MMS)
• Location-Based Services
• Mobile Email & IM (Instant Messaging)
• Mobile Money
• Mobile Advertising
• Mobile Infotainment
• Mobile Games
• Mobile Music
• Mobile Wallet
• Mobile Commerce

Industry vertical

• BFSI
• Education
• Government
• Healthcare
• Media and Entertainment
• Retail
• Telecom & IT
• Others

End user

• Consumers  
• Enterprises

Store

• Google Play
• App Store (iOS)
• Others

Mobile Value Added Services (VAS) Market Regional Analysis/Insights

The mobile value added services (VAS) market is analysed and market size insights and trends are provided by country, solution, industry vertical, store, and end user as referenced above.

The countries covered in the mobile value added services (VAS) market report are U.S., Canada, Mexico, Germany, France, U.K., Italy, Spain, Switzerland, Netherlands, Russia, Turkey, Belgium, Rest of Europe, Japan, China, South Korea, India, Australia & New Zealand, Singapore, Thailand, Malaysia, Indonesia, Philippines, Rest of Asia-Pacific, South Africa, Israel, U.A.E., Saudi Arabia, Egypt, Rest of Middle East and Africa, Brazil, Argentina and Rest of South America.

North America is expected to hold a commanding share of the global mobile value added services market. Increasing smartphone demand, cloud-based solution adoption, and rapid technological adoption are some of the major factors driving the North American mobile value added services market. The region's market is being driven by the emergence and rise of Internet of Things (IoT) applications. Asia-Pacific countries such as India and China are also experiencing rapid growth in the market. Factors such as the significant presence of manufacturers, rapid economic growth, and increased adoption of smartphones, laptops, and other mobile value added services are driving the Asia Pacific mobile value added services market. Manufacturers in the Asia-Pacific mobile value added services market are experiencing profitable growth.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Mobile Value Added Services (VAS) Market Share Analysis

The mobile value added services (VAS) market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to mobile value added services (VAS) market.

Some of the major players operating in the mobile value added services (VAS) market are:

• AT&T intellectual property (U.S)
• Alphabet Inc. (U.S)
• Amazon.com Inc. (U.S)
• Apple Inc. (U.S)
• Baidu Inc. (China)
• Comverse Technology Inc. (U.S)
• Thales (Netherlands)
• Google LLC (U.S)
• InMobi (India)
• Kongzhong Corp (China)
• Comviva (India)
• Mobily (Saudi Arabia)
• Vodafone Group Plc (U.K)

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