Mercado global de aplicações médicas móveis – Tendências do setor e previsão para 2030

Análise e tamanho do mercado de aplicações médicas móveis

Nos últimos anos, as aplicações médicas móveis tornaram-se uma das principais necessidades em todo o mundo. Espera-se que a utilização de dispositivos conectados e aplicações médicas para gerir doenças crónicas aumente a adopção de aplicações móveis de saúde. Além disso, há um aumento na utilização de aplicações mHealth observado durante a pandemia de COVID-19. Também se testemunhou que o segmento das aplicações médicas dominou o mercado em 2022 e foi responsável pela maior quota de receitas.

A Data Bridge Market Research analisa que o mercado de aplicações médicas móveis, que era de 6,89 mil milhões de dólares em 2022, subiria para 50,94 mil milhões de dólares até 2030 e deverá passar por um CAGR de 28,4% durante o período de previsão de 2023 a 2030. Além do conhecimento sobre cenários de mercado, tais como valor de mercado, taxa de crescimento, segmentação, cobertura geográfica e grandes players, os relatórios de mercado com curadoria da Data Bridge Market Research também incluem análise especializada aprofundada, epidemiologia de doentes, análise de pipeline, análise de preços e enquadramento regulamentar.

Âmbito e segmentação do mercado de aplicações médicas móveis

Definição de mercado

As aplicações médicas móveis, vulgarmente conhecidas como mHealth, gerem as experiências dos pacientes normalmente. Estas aplicações móveis de saúde utilizam análise de dados avançada e tecnologias móveis para prestar o melhor serviço possível a um custo muito baixo em locais convenientes. Nos últimos tempos, as aplicações médicas móveis tornaram-se uma das principais necessidades em todo o mundo. Estas aplicações recolhem e rastreiam dados relacionados com a saúde dos indivíduos para melhorar a saúde geral.

Dinâmica global do mercado de aplicações médicas móveis

Motoristas

• Número crescente de aplicações de saúde

The increasing number of health applications and the consistent improvement of the app quality by the major developers are expected to enhance the market's growth. For instance, in 2021, as per the statistics quoted by IQVIA in an article published by Medical Device Network, more than 350,000 digital health applications were available in app stores. Thus, this factor boosts market growth.

• Increasing Adoption of Mobile Applications by Physicians

Increasing number of recommendations from healthcare professionals to use mobile applications for better patient care is a factor expected to boost mobile medical app adoption. For instance, as per the data published in OrthoLive, around 93% of healthcare professionals believe that mobile health applications can enhance patients' health. This viewpoint of healthcare professionals toward mobile health applications is further expected to boost the adoption of mHealth applications in the last few years. Thus, this factor boosts market growth.

Opportunities

• Increasing Strategic Partnerships and Developments by Market Players

Growing acceptance and adoption of mHealth apps by healthcare professionals and patients creates a cutting-edge environment among the market players. The major strategies followed by the top market players in the form of mergers, collaborations, and acquisitions are anticipated to increase the market growth. For instance, Abbott Laboratories partnered with Omada Health in 2019 for diabetic care management using the mhealth coaching platform. Many other players like these are looking forward to developing cost-effective healthcare mobile applications according to the consumer need to hold their strong position in the market. Thus, this factor boosts market growth.  

• Adoption of Smart Technologies and influence of Social Media

The increasing adoption of wearable devices, big data analytics, and (the internet of things) IoT in the healthcare sector surge the market growth. Several smartwatches are developed which withhold multiple health tracking features that help to monitor the patient's health continuously. Furthermore, the increasing use of social media and app promotions is also anticipated to enhance the market's growth. For instance, as per the DataReportal 2021 statistics, there will be about 4.55 billion social media users by 2021, which equates to 57.6% of the world population. Thus, these factors are increasing the market growth.

Restraints/Challenges

• Invasion of Data Privacy

Data security and privacy concerns of mobile healthcare applications are the primary factors expected to impede the market's growth. Sensitive information accesses, data breaches, hacking issues, and automatic installation of malicious programs are some of the major issues associated with using mobile medical apps that are anticipated to hinder the market growth. Thus, this factor is restricting the market growth.

This mobile medical apps market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the mobile medical apps market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In 2020, Apple Inc launched Apple Fitness+ for its Apple watch. The app will motivate and track the user's workout routine and provide guidance. It brings studio-style workouts to iPad, iPhone, and Apple TV. This app will launch with ten of the most popular workout types, which include high-intensity interval training (HIIT), yoga, rowing, dance, core, strength, cycling, treadmill (for running and walking), and mindful cooldown

Global Mobile Medical Apps Market Scope

The mobile medical apps market is segmented on the basis of product, category, type, application, therapeutic segments, and end user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Epocrates, Medscape Mobile
• Radiology
• Nursing Central
• Care360 Mobile
• STAT ICD-9 LITE
• Netter\'s Atlas of Human Anatomy
• EMR Apps

Category

• Care Management Apps
• Medical Monitoring Apps
• Health and Wellness Apps
• Women Health Apps
• Medication Management Apps
• Others

Type

• Non-Medical Devices Apps
• Connected Medical Devices Apps
• In-Built Devices Medical Apps

Application

• Blood Glucose Meters
• ECG Monitors
• Blood Pressure Monitors
• Pulse Oximeters
• Neurological and Mental Health Apps
• Sleep Apnoea Monitoring Apps
• Fitness Apps, Medical Reference Apps
• Wellness Apps
• Nutrition Apps
• Personal Health Record Apps
• Chronic Disease Management App
•  Diagnostic Apps
• Remote Monitoring Apps
• Reminder and Alert Apps
• Consultation and Compliance Apps
• Fertility Apps
• Pregnancy Apps
• Other Apps

Therapeutic Segments

• Cardiovascular
• Diabetes
• Respiratory
• Neurology
• Others

End User

• Healthcare Providers
• Healthcare Payers

Mobile Medical Apps Market Regional Analysis/Insights

The mobile medical apps market is analyzed and market size insights and trends are provided by product, category, type, application, therapeutic segments, and end user as referenced above.

The countries covered in the mobile medical apps market report are U.S., Canada, and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America dominates the mobile medical apps market because of the huge growth in the usage of smartphones and huge developments in coverage networks within the region. In addition, more promotion by healthcare specialists to use medical health applications in the U.S. is also increasing the adoption of such applications in this region.

Asia-Pacific is expected to witness significant growth due to smartphone penetration and growing internet users in the region. Also, fast-growing smartphone penetration and several government initiatives to launch and promote mobile health applications are expected to drive this region's market growth.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Healthcare Infrastructure growth Installed base and New Technology Penetration

The mobile medical apps market also provides you with detailed market analysis for every country growth in healthcare expenditure for capital equipment, installed base of different kind of products for mobile medical apps market, impact of technology using life line curves and changes in healthcare regulatory scenarios and their impact on the mobile medical apps market. The data is available for historic period 2011-2021.

Competitive Landscape and Mobile Medical Apps Market Share Analysis

O panorama competitivo do mercado de aplicações médicas móveis fornece detalhes por concorrente. Os detalhes incluídos são a visão geral da empresa, finanças da empresa, receitas geradas, potencial de mercado, investimento em investigação e desenvolvimento, novas iniciativas de mercado, presença global, localizações e instalações de produção, capacidades de produção, pontos fortes e fracos da empresa , lançamento de produto, largura e amplitude do produto, aplicação domínio. Os dados fornecidos acima estão apenas relacionados com o foco das empresas relacionado com o mercado de aplicações médicas móveis.

Alguns dos principais players que operam no mercado das aplicações médicas móveis são:

• Apple Inc (EUA)
• Medtronic (Irlanda)
• SAMSUNG (Coreia do Sul)
• Koninklijke Philips NV (Holanda)
• iHealth Labs Inc (EUA)
• Propriedade intelectual da AT&T. (NÓS)
• Allscripts Healthcare, LLC (EUA)
• Qualcomm Technologies, Inc.
• Corporação Cerner. (NÓS)
• Evolent Health, Inc.
• Seguro Oscar (EUA)
• Zest Health (EUA)
• athenahealth, Inc.
• Corporação OMRON (Japão)
• Nokia (Finlândia)
• (EUA)
• AIRSTRIP TECHNOLOGIES, INC.
• BioTelemetry, Inc. (EUA)
• (EUA)

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