Global Menstrual Cups Market – Industry Trends and Forecast to 2031

Análise e dimensão do mercado de copos menstruais

O mercado dos copos menstruais testemunhou um avanço notável com a adoção dos mais recentes métodos e tecnologias. Inovações como designs ergonómicos, materiais ecológicos e características fáceis de utilizar impulsionaram um crescimento significativo. Com a crescente consciencialização sobre a sustentabilidade e a higiene, mais mulheres estão a adotar os copos menstruais como uma solução de higiene menstrual conveniente e económica, impulsionando uma maior expansão no mercado.                               

O tamanho global do mercado de copos menstruais foi avaliado em 967,58 milhões de dólares em 2023, deverá atingir 1.542,17 milhões de dólares até 2031, com um CAGR de 6,0% durante o período de previsão de 2024 a 2031. Isto indica que o valor de mercado. Além dos insights sobre cenários de mercado, tais como valor de mercado, taxa de crescimento, segmentação, cobertura geográfica e grandes players, os relatórios de mercado com curadoria da Data Bridge Market Research incluem também análise especializada aprofundada, epidemiologia de pacientes, análise de pipeline, análise de preços, e quadro regulamentar.

Âmbito do relatório e segmentação de mercado

Definição de mercado

Os copos menstruais são produtos de higiene feminina reutilizáveis ​​feitos de silicone ou borracha. Com a forma de pequenos copos, são inseridos na vagina durante a menstruação para recolher o fluido menstrual. Ao contrário dos pensos ou tampões, que absorvem os líquidos, os copos menstruais retêm-nos. São ecológicos, económicos e podem ser utilizados até 12 horas, oferecendo uma alternativa conveniente e sustentável aos produtos menstruais tradicionais.            

Dinâmica do mercado dos copos menstruais

Motoristas

• Número crescente da população feminina

A expansão da população feminina a nível mundial é um fator crucial que influencia o mercado dos copos menstruais. Com o número crescente de mulheres em todo o mundo, verifica-se um aumento paralelo do consumo de produtos menstruais. Esta tendência é notavelmente significativa tanto nas economias desenvolvidas como nas emergentes. Além disso, a maior consciencialização sobre a higiene feminina, juntamente com as preocupações sobre as infeções associadas aos produtos sanitários tradicionais, como os pensos e os tampões, impulsionam ainda mais a procura de copos menstruais, impulsionando o crescimento do mercado.

• Expansão do Retalho

A expansão retalhista dos copos menstruais em diversas plataformas, como lojas online, farmácias, supermercados e lojas especializadas, está a ampliar significativamente a acessibilidade ao mercado. Por exemplo, grandes retalhistas online, como a Amazon, e marcas dedicadas à higiene menstrual, como a DivaCup, tornaram os copos menstruais facilmente acessíveis aos consumidores de todo o mundo. Esta maior disponibilidade não só aumenta a conveniência para os potenciais utilizadores, como também contribui para impulsionar as vendas e o crescimento geral do mercado.

Oportunidades

• Disponibilidade de diversas opções

A diversificada gama de opções de copos menstruais, variando em tamanhos, formatos e materiais, alimenta o crescimento do mercado, acomodando diversas preferências e necessidades dos utilizadores. Por exemplo, indivíduos com o colo do útero alto podem optar por copos mais compridos, como o Sirona, enquanto aqueles com sensibilidade podem preferir copos feitos de materiais hipoalergénicos, como o Lena Cup. Esta flexibilidade garante que os utilizadores podem encontrar um produto adequado, alargando o apelo do mercado e a taxa de adoção.

• Crescente procura por conforto e flexibilidade

The comfort and flexibility of menstrual cups drive their market growth, as users appreciate the freedom of movement they provide during physical activities. For instance, athletes find menstrual cups advantageous during workouts and competitions due to their unobtrusive nature. This comfort and flexibility appeal to women seeking an active lifestyle without the discomfort or restrictions often associated with traditional menstrual products, boosting the adoption of menstrual cups in the market. 

Restraints/Challenges

• Competition from Alternative Products

Competition from alternative menstrual hygiene products such as reusable cloth pads or period underwear poses a significant challenge to the menstrual cups market, limiting its expansion. Consumers opting for these alternatives may be less inclined to try menstrual cups, impacting their market penetration and growth potential negatively. 

• Limited Education and Training

The absence of comprehensive educational resources and training materials for menstrual cup users presents a significant barrier to market growth. Without proper guidance on insertion and removal techniques, many individuals may feel discouraged or hesitant to try menstrual cups, limiting their adoption and contributing to slower market expansion. 

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In January 2023, HLL Lifecare Limited introduced three new menstrual cup brands, Thinkal, Velvet, and Cool Cup, in India, offering women eco-friendly and comfortable alternatives for menstrual hygiene management
• In August 2022, Lemme Be debuted the Z-Cup, a cost-effective and eco-friendly menstrual cup designed to provide leak-proof protection during vigorous activities, catering to the diverse needs of menstruators
• In March 2021, Essity expanded its sustainable product line with the launch of Libresse V-Cup, a reusable menstrual cup, across Denmark, Norway, Finland, and Sweden, promoting eco-conscious menstrual hygiene solutions in the Nordic region
• In January 2020, Diva International Inc. initiated an educational campaign, in collaboration with Plan International Canada, aimed at enhancing menstrual education among young people, particularly indigenous girls, fostering brand awareness while promoting menstrual health and hygiene

Menstrual Cups Market Scope

The market is segmented on the basis of material, type, size, usability, shape, end-users, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Material

• Medical grade silicones
• Natural gum rubber (Latex)
• Thermoplastic elastomer (TPE)

 Shape

• Bell Shaped
• Cylindrical
• V-Shaped
• Disc-Style
• Collapsible

Size

• Small
• Medium
• Large

 Usability

• Reusable
• Disposable

 Type

• Round
• Hollow
• Pointy
• Flat

 End-Users

• Hospitals
• Specialty Clinics
• Homecare
• Others

 Distribution Channel

• Hospital Pharmacy
• Retail Pharmacy
• Online Pharmacy
• Others

Menstrual Cups Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by country, material, type, size, usability, shape, end-users, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

Asia-Pacific is expected to be the fastest-growing region in the menstrual cups market, driven by the rising prevalence of dysmenorrhea and menstrual health diseases. Additionally, the development of healthcare infrastructure and government initiatives will further boost market growth in this region.

North America is expected to dominate the menstrual cups market in both share and revenue, sustaining its dominance through the forecast period. Advancements in technology and healthcare spending surge, augmenting growth. Major players' presence and rising medication usage further bolster market expansion in the region.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Healthcare Infrastructure growth Installed base and New Technology Penetration

The market also provides you with detailed market analysis for every country growth in healthcare expenditure for capital equipment, installed base of different kind of products for market, impact of technology using life line curves and changes in healthcare regulatory scenarios and their impact on the market. The data is available for historic period 2016-2021.

Competitive Landscape and Menstrual Cups Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Some of the major players operating in the market are:

• The Keeper, Inc. (U.S.)
• Asan India (India)
• Diva International Inc. (Canada)
• YUUKI Company s.r.o.  (Czech Republic)
• Redcliffe Hygiene Privated Limited (India)
• Sirona Hygiene Private Limited (India)
• Me Luna GmbH (Germany)
• Ruby Cup (U.K.)
• Fleurcup (France)
• Saalt (U.S.)
• INTIMINA (Sweden)
•  SochGreen (India)
• AllMatters (Denmark)
• Lena Cup (U.S.)
• Procter & Gamble (U.S.)

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