Mercado global de ferramentas de monitorização de media – Tendências do setor e previsão para 2028

Análise e insights de mercado: Mercado global de ferramentas de monitorização de media

O tamanho do mercado de ferramentas de monitorização de media está avaliado em 7,39 mil milhões de dólares até 2028 e deverá crescer a uma taxa de crescimento anual composta de 13,65% no período de previsão de 2021 a 2028. O relatório Data Bridge Market Research sobre ferramentas de monitorização de media fornece análises e insights sobre os vários fatores que deverão prevalecer ao longo do período previsto, ao mesmo tempo que proporcionam os seus impactos no crescimento do mercado.

As ferramentas de monitorização dos media são geralmente utilizadas para acompanhar o alcance dos comunicados de imprensa, encontrar informações sobre os concorrentes e identificar novas oportunidades de negócio. A monitorização dos media é o procedimento de ler, assistir e ouvir o conteúdo editorial de fontes de media e, em seguida, identificar e analisar o conteúdo.

Espera-se que o aumento das plataformas digitais, como os jornais e revistas online e os e-books, influencie o crescimento do mercado de ferramentas de monitorização dos media durante o período previsto de 2021 a 2028. Além disso, o surgimento das redes sociais também deverá florescer o crescimento do mercado de ferramentas de monitorização de media. Além disso, o aumento do número de jovens subscritores em diversas plataformas de redes sociais e o aumento da penetração de smartphones também deverão ter um impacto positivo no crescimento do mercado de ferramentas de monitorização de media. Além disso, espera-se também que o desenvolvimento de aplicações móveis, juntamente com a elevada adoção de plataformas avançadas de social listening, crie uma enorme procura por ferramentas de monitorização de media, bem como aumente o crescimento do mercado de ferramentas de monitorização de media .

No entanto, espera-se que as várias questões relacionadas com a segurança da rede e o feedback negativo dos clientes atuem como as principais limitações para o crescimento das ferramentas de monitorização dos media no período previsto acima mencionado, enquanto a falta de consciência sobre os benefícios das ferramentas de monitorização de media pode desafiar o crescimento do mercado de ferramentas de monitorização de media no período de previsão de 2021 a 2028.

Likewise, the increase in investments and spending of organizations in media, rapid industrialization and digitalization are expected to create various new opportunities that will lead to the growth of the media monitoring tools market in the above mentioned forecasted period.

This media monitoring tools market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the media monitoring tools market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Global Media Monitoring Tools Market Scope and Market Size

The media monitoring tools market is segmented on the basis of component, type, deployment model, organization size, application and end user. The growth among segments helps you analyze niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

• On the basis of component, the media monitoring tools market is segmented into software/platform and services. Services have further been segmented into professional services and managed services. Professional services have further been sub-segmented into consulting services and integration and implementation.
• On the basis of type, the media monitoring tools market is segmented into print media monitoring, broadcast media monitoring, online media monitoring and others.
• Based on deployment model, the media monitoring tools market is segmented into 0n-premises and cloud.
• On the basis of organization size, the media monitoring tools market is segmented into small and medium-sized enterprises and large enterprises.
• Based on application, the media monitoring tools market is segmented into customer experience and PR management and others.
• The end user segment of the media monitoring tools market is segmented into IT and telecom, hospitality, banking, financial services and insurance (BFSI), healthcare, retail and e-commerce, media and entertainment, manufacturing and others. Others have further been segmented into education and government.

Media Monitoring Tools Market Country Level Analysis

The media monitoring tools market is analyzed and market size, volume information is provided by country, component, type, deployment model, organization size, application and end user as referenced above.

The countries covered in the media monitoring tools market report are U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC)  in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA)as a part of Middle East and Africa (MEA).

North America leads the media monitoring tools market because of the rise in penetration of internet and strong presence of key market players. Asia-Pacific is expected to expand at a significant growth rate of over the forecast period of 2021 to 2028 owing to the rise in awareness regarding social media marketing and increase in internet usage for watching, reading and listening editorial content in emerging economies such as China and India.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Media Monitoring Tools Market Share Analysis

The media monitoring tools market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, regional presence, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to media monitoring tools market.

The major players covered in the media monitoring tools market report are Google, Mention Solutions SAS, Brand24 Global Inc., BuzzSumo Ltd., Pinterest, Inc., Twitter Inc., Cyfe, Inc., Klear, Oracle, Buffer, Hootsuite Inc., Cision US Inc., BoomSonar Suite, Coosto, YouScan, Ubermetrics Technologies GmbH, Lucidya, Talkwalker Inc., Burrelles and Critical Mention, Inc., among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.

SKU-61274