Mercado global de impressoras de etiquetas – Tendências do setor e previsão para 2031

Análise e dimensão do mercado de impressoras de etiquetas

O mercado das impressoras de etiquetas está a sofrer um rápido avanço impulsionado pelos métodos e tecnologias mais recentes. Inovações como a integração RFID, a conectividade móvel e a maior durabilidade estão a remodelar os padrões da indústria. Este crescimento é alimentado pelo aumento da procura nos setores do retalho, da saúde e da logística, onde as soluções de etiquetagem eficientes desempenham um papel crítico nas operações e no serviço ao cliente.

O tamanho global do mercado de impressoras de etiquetas foi avaliado em 513,3 milhões de dólares em 2023 e deverá atingir 1.011,58 milhões de dólares até 2031, com um CAGR de 8,85% durante o período de previsão de 2024 a 2031. Para além dos insights sobre cenários de mercado, tais como o valor do mercado, a taxa de crescimento, a segmentação, a cobertura geográfica e os grandes players, os relatórios de mercado com curadoria da Data Bridge Market Research incluem também análises especializadas aprofundadas, produção e capacidade da empresa representada geograficamente, layouts de rede de distribuidores e parceiros, análise detalhada e atualizada das tendências de preços e análise do défice da cadeia de abastecimento e da procura.         

Âmbito do relatório e segmentação de mercado       

Market Definition

A label printer is a device used to print adhesive labels quickly and efficiently. It connects to a computer or other devices to create labels for various purposes, such as address labels, barcode labels, shipping labels, and more. Label printers are commonly used in offices, warehouses, retail stores, and logistics to improve organization and streamline operations.

Label Printer Market Dynamics

Drivers

• Increasing Demand for Barcode Labeling

The label printer market is experiencing significant growth driven by the expanding e-commerce, retail, and logistics sectors. Businesses increasingly rely on efficient barcode labeling to streamline inventory management and shipment tracking processes. For instance, e-commerce giants such as Amazon utilize advanced label printers to generate and apply unique barcodes swiftly, ensuring accurate tracking from warehouse shelves to customers' doorsteps. This demand surge underscores the critical role of label printers in supporting seamless operations and logistics efficiency.

• Automation and Industry 4.0

Integration of label printers with automated systems and IoT technologies, pivotal in Industry 4.0, drives demand for smart label printers. These devices enable real-time data exchange and remote management, enhancing efficiency across manufacturing and logistics. For instance, in smart factories, label printers seamlessly communicate production data to centralized systems, optimizing inventory control and production scheduling. This integration supports agile manufacturing practices, reducing downtime and ensuring timely delivery, thereby propelling market growth for advanced label printing solutions.

Opportunities

• Rise of Direct-to-Consumer (DTC) Brands

The rise of Direct-to-Consumer (DTC) brands has fueled demand for agile label printing solutions capable of handling small batch sizes and frequent design changes. This trend drives the adoption of versatile label printers that can swiftly accommodate various packaging needs. For instance, DTC cosmetic brands often require customizable labels to reflect seasonal trends or special promotions, necessitating flexible printing capabilities to meet dynamic market demands efficiently.

• Expansion of Manufacturing Sector

The expansion of the manufacturing sector, particularly in emerging economies such as India and Vietnam, is driving the demand for label printers. These printers are essential for efficiently managing production, packaging, and shipping processes by providing accurate labeling for products. As manufacturing facilities scale up to meet global demand, the need for reliable and efficient labeling solutions becomes critical to ensure smooth operations and compliance with international standards and regulations.

Restraints/Challenges

• High Initial Investment

The high initial cost of label printers, particularly industrial-grade models, presents a significant barrier for smaller businesses looking to invest in this technology. This financial hurdle limits market entry and expansion, as businesses may opt for cheaper alternatives or delay investment altogether. The expense associated with acquiring advanced label printers restricts accessibility and adoption, impacting market growth within the smaller business sector.

• Integration with Digital Systems

The integration of label printing with digital systems poses a significant challenge to the market due to the requirement for compatible technologies and software. This hurdle increases costs and complexity for businesses adopting label printers, as they must invest in specialized systems that can communicate seamlessly with existing digital infrastructure. Incompatibility issues can lead to inefficiencies in operations and hinder the adoption of label printing solutions across various sectors.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an analyst brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In 2022, SATO unveiled the S84/86NX smart print engines, designed to enhance labeling automation and bolster market presence across Southeast Asia. The new technology promises advanced capabilities in label printing, marking a significant stride in SATO's expansion strategy
• In 2022, Epson introduced its inaugural lightweight and portable label printers, the LabelWorks LW-C610 and LW-C40, tailored specifically for crafting and home use. These printers cater to a niche market segment, offering convenience and versatility for creative projects and household labeling needs
• In 2021, Afinia Label completed the acquisition of JG Special Products' Printing Innovation assets, augmenting its portfolio in industrial color label printing and label finishing equipment. This strategic move aimed to strengthen Afinia Label's market position through expanded technological offerings
• In 2021, TSC Printronix Auto ID launched a cutting-edge thermal barcode label printer capable of printing, encoding RFID labels in a single pass, and ensuring compliance with ISO quality standards. This innovation marked a milestone in efficiency and quality control within the printing industry

Label Printer Market Scope

The market is segmented on the basis of type, technology, application and end-user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Types

• Desktop Type
• Industrial Type
• Portable/Mobile Type

 Technology

• Thermal
• Direct
• Inkjet
• Laser

 Application

• Specialty
• Organic and Gourmet Foods and Beverages
• Wineries
• Breweries and Distilleries
• Cosmetics and Personal Care Products
• Private Labelling
• Other

 End-User

• Construction Materials
• Manufacturing
• Warehousing
• Retail
• Transportation and Logistics
• Cement and Lime

Label Printer Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by country, type, technology, application and end-user as referenced above.

Os países abrangidos no relatório de mercado são os EUA, Canadá, México, Brasil, Argentina, Resto da América do Sul, Alemanha, França, Itália, Reino Unido, Bélgica, Espanha, Rússia, Turquia, Países Baixos, Suíça, Resto da Europa, Japão , China , Índia, Coreia do Sul, Austrália e Nova Zelândia, Singapura, Malásia, Tailândia, Indonésia, Filipinas, Resto da Ásia-Pacífico, Emirado Árabe Unido, Arábia Saudita, Egipto, Israel, África do Sul, Resto do Médio Oriente e África

Espera-se que a América do Norte domine o mercado das impressoras de etiquetas durante o período de previsão, impulsionado pela ampla adoção de soluções de embalagens flexíveis em todos os setores. Esta tendência sublinha o papel fundamental da região no avanço da tecnologia de impressão para diversas necessidades de embalagens.

Espera-se que a Ásia-Pacífico apresente um crescimento significativo no mercado de impressoras de etiquetas devido às crescentes indústrias transformadoras, ao aumento da procura de produtos embalados, à procura de impressoras de etiquetas térmicas, à expansão em vários setores de utilizadores finais, à rápida industrialização e ao aumento do rendimento disponível pessoal.

A secção do país do relatório também fornece fatores individuais de impacto no mercado e alterações na regulamentação do mercado interno que impactam as tendências atuais e futuras do mercado. Pontos de dados como a análise da cadeia de valor a jusante e a montante, tendências técnicas e análise das cinco forças de Porter, estudos de caso são alguns dos indicadores utilizados para prever o cenário de mercado para países individuais. Além disso, são considerados a presença e disponibilidade de marcas globais e os desafios enfrentados devido à grande ou escassa concorrência de marcas locais e nacionais, o impacto das tarifas nacionais e das rotas comerciais, ao mesmo tempo que se fornece uma análise de previsão dos dados do país.

Análise do cenário competitivo e da quota de mercado das impressoras de etiquetas

O cenário competitivo do mercado fornece detalhes por concorrente. Os detalhes incluídos são a visão geral da empresa, finanças da empresa, receitas geradas, potencial de mercado, investimento em investigação e desenvolvimento, novas iniciativas de mercado, presença global, localizações e instalações de produção, capacidades de produção, pontos fortes e fracos da empresa , lançamento de produto, largura e amplitude do produto, aplicação domínio. Os dados acima fornecidos estão apenas relacionados com o foco das empresas em relação ao mercado.

Alguns dos principais players que operam no mercado são:

• Etiqueta Afinia (EUA)
• Tecnologia Primera (EUA)
• Epson India Pvt Ltd. (Japão)
• Allen Datagraph Systems, LLC (EUA)
• VALLOY (Coreia do Sul)
• Electronics For Imaging, Inc. (EUA)
• Domino Printing Sciences plc (Reino Unido)
• Corporação FUJIFILM (Japão)
• Gallus (Suíça)
• Empresa de desenvolvimento HP, LP (EUA)
• Honeywell International Inc.
• TSC Auto ID Technology Co., Ltd.

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