Global Isotonic Drinks Market – Industry Trends and Forecast to 2029

Análise e dimensão do mercado de bebidas isotónicas

As empresas de alimentos e bebidas têm feito todos os esforços para aproveitar a oportunidade à medida que o mundo se torna mais apto e saudável. Este factor beneficiou as indústrias de bebidas desportivas e energéticas, que adaptaram os seus produtos para satisfazer as necessidades dos seus clientes. Este mercado é impulsionado pelo desejo de um rápido aumento de energia durante atividades atléticas ou aeróbicas. Os atletas são atraídos pela corrida ao açúcar que as bebidas proporcionam, e os participantes do mercado têm registado um enorme crescimento nesta área.

A Data Bridge Market Research analisa que o mercado das bebidas isotónicas foi avaliado em 1,87 mil milhões de dólares em 2021 e deverá atingir o valor de 3,21 mil milhões de dólares até 2029, com um CAGR de 7,00% no período de previsão . Para além dos insights sobre os cenários de mercado, tais como o valor de mercado, a taxa de crescimento, a segmentação, a cobertura geográfica e os grandes players, os relatórios de mercado com curadoria da Data Bridge Market Research incluem também análises especializadas aprofundadas, produção geograficamente representada pela empresa e capacidade, layouts de rede de distribuidores e parceiros, análise detalhada e atualizada das tendências de preços e análise do défice da cadeia de abastecimento e da procura.

Âmbito e segmentação do mercado de bebidas isotónicas

Definição de mercado

As bebidas isotónicas contêm concentrações de açúcar e sal semelhantes às que se encontram no corpo humano. Além disso, uma bebida isotónica é facilmente absorvida e sai rapidamente do estômago, permitindo a máxima eficiência e digestão. Além disso, para ser isotónica, a osmolaridade da bebida deve estar entre os 270 e os 330 mOsml/litro. O principal objetivo das bebidas isotónicas é aumentar a ingestão de minerais, água e nutrientes, o que também ajuda no desempenho do atleta.

Dinâmica global do mercado de bebidas isotónicas

Motoristas

• Tendência crescente de estilo de vida ativo devido à crescente consciencialização sobre a saúde

O principal fator que impulsiona o mercado das bebidas isotónicas é o aumento da consciência sobre a saúde entre as pessoas de todo o mundo. O aumento do uso de bebidas isotónicas por atletas e desportistas resultou num aumento significativo do consumo. Um grande número de pessoas de todas as idades está a migrar para um estilo de vida saudável, frequentando ginásios e com uma dieta saudável, o que está a alimentar o crescimento do mercado das bebidas isotónicas.

• Avanços tecnológicos no estilo de vida fitness e tendência social crescente de um físico tonificado

O padrão das atividades de fitness mudou devido aos avanços tecnológicos. As pessoas utilizam cada vez mais dispositivos tecnológicos como o GPS , pedómetros, monitores de ritmo cardíaco e aplicações para smartphones para monitorizar os seus treinos nos ginásios, o que está a alimentar o crescimento do mercado. Além disso, a tendência para ser magro e magro para as mulheres e esbelto e musculado para os homens está a tornar-se sociocultural, influenciando as pessoas a praticar exercício físico para terem uma imagem corporal ideal, alimentando o crescimento do mercado das bebidas isotónicas.

Oportunidade

O aumento da participação em eventos desportivos como os Campeonatos do Mundo de Críquete, FIFA, Premier League Indiana (IPL), Campeonatos do Mundo de Kabaddi e outros incentivou as pessoas a participar numa variedade de desportos. O aumento da participação em torneios desportivos nacionais por parte das autoridades autorizadas proporcionou uma plataforma para os atletas mostrarem as suas capacidades a níveis internacionais. Além disso, o aumento do patrocínio atlético por parte de grandes players como a Vivo, Nike, Adidas, MRF e outros aumentou o número de atletas e criou uma oportunidade lucrativa para o mercado das bebidas isotónicas.

Restrições

The presence of alternative energy sources such as energy supplements and natural fruit juices will act as major restraints on the growth of the isotonic drinks market in the forecast period,

This isotonic drinks market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the isotonic drinks market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

COVID-19 Impact on Isotonic Drinks Market

The ramifications of COVID-19 continue to reverberate throughout the global sports ecosystem. This is because severe restrictions on any type of sports/outdoor activity were imposed for the majority of the year 2020. Furthermore, due to the uncertainty of the situation, several leagues, tournaments, and even Olympic Games were postponed, which limited sports and gaming activities and undoubtedly had a negative impact on sports drink sales revenues. However, as the situation improves and professional and general public sports activities continue, the sports drinks market is expected to form a recovery curve during the forecast period.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Development

• Scarlets has happily announced its partnership with iPRO in February 2022. The partnership will look into iPRO supplying their healthy isotonic iPRO Sport Edition product line to women, age-grade, and senior teams, as well as recyclable hardware to reduce the use of single-use plastic water bottles.
• November 2021- Coca-Cola has announced a landmark acquisition that will significantly expand the beverage giant's presence in the sports drink market. The company announced the purchase of the remaining 85 percent stake in BodyArmor for USD5.6 billion. It is the largest acquisition in the company's history. Coca-Cola purchased a 15% stake in the company in 2018.

Global Isotonic Drinks Market Scope

The isotonic drinks market is segmented on the basis of packaging, nature and distribution channel. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Packaging

• Bottled
• Metal Cans
• Pouches
• Aseptic Cartons

Nature

• Conventional
• Organic

Distribution channel

• Hypermarkets/Supermarkets
• Convenience Stores
• Specialty Stores
• Online Sales Channels

Isotonic Drinks Market Regional Analysis/Insights

The isotonic drinks market is analysed and market size insights and trends are provided by country, of packaging, nature and distribution channel as referenced above.

The countries covered in the isotonic drinks market report are U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

Asia-Pacific will dominate the isotonic drinks market from 2022 to 2029 because of rising awareness, health benefits, and an increasing number of athletes and sportspersons in the region,

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Isotonic Drinks Market Share Analysis

The isotonic drinks market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to isotonic drinks market.

Some of the major players operating in the isotonic drinks market are:

• Glanbia plc. (Ireland)
• Now Health Group, Inc. (U.S.)
• Nutiva Inc (U.S.)
• The Simply Good Food Co (U.S.)
• Iovate Health Sciences International Inc. (Canada)
• MusclePharm Corporation (U.S.)
• Kerry Group Plc (Ireland)
• CytoSport, Inc. (U.S.)
• The Nature's Bounty Co. (U.S.)
• Reliance Vitamin Company, Inc. (U.S.)
• Herbalife And Energy Drinks, Inc. (U.S.)
• Danone SA (France)
• General And Energy Drinks Centers (GNC) Holdings, Inc. (U.S.)
• Orgain Inc. (U.S.)
• True and Energy Drinks (U.S.)

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