Global Honey Powder Market – Industry Trends and Forecast to 2031

Análise e dimensão do mercado de mel em pó

Na produção de produtos de panificação, o mel em pó é um ingrediente versátil que oferece doçura e sabor. As padarias costumam incorporar mel em pó no pão, doces e outros produtos de pastelaria para realçar o sabor e a textura, ao mesmo tempo que proporcionam doçura natural. A sua forma em pó permite uma fácil incorporação em massas e massas, garantindo uma distribuição uniforme do sabor por todo o produto final.

O tamanho global do mercado de mel em pó foi avaliado em 1,40 mil milhões de dólares em 2023 e deverá atingir 1,98 mil milhões de dólares até 2031, com um CAGR de 4,4% durante o período de previsão de 2024 a 2031. Para além dos insights sobre cenários de mercado, tais como o valor do mercado, a taxa de crescimento, a segmentação, a cobertura geográfica e os grandes players, os relatórios de mercado com curadoria da Data Bridge Market Research incluem também análises especializadas aprofundadas, produção e capacidade da empresa representada geograficamente, layouts de rede de distribuidores e parceiros, análise detalhada e atualizada das tendências de preços e análise do défice da cadeia de abastecimento e da procura.

Âmbito do relatório e segmentação de mercado      

Definição de mercado

O mel em pó é uma forma seca e em pó de mel obtida pela desidratação do mel líquido. Mantém a doçura, o sabor e o aroma naturais do mel, ao mesmo tempo que oferece maior comodidade e versatilidade nas aplicações culinárias. O mel em pó é normalmente utilizado como adoçante e aromatizante numa variedade de produtos alimentares, incluindo produtos de panificação, bebidas, molhos e marinadas. A sua textura fina e o prazo de validade prolongado tornam-no uma alternativa conveniente ao mel líquido, especialmente em aplicações onde o controlo da humidade é crucial ou onde a portabilidade é desejada.

Dinâmica do mercado do mel em pó

Motoristas

• Crescente popularidade do mel em pó entre os consumidores preocupados com a saúde

O mel em pó retém muitos dos benefícios nutricionais do mel tradicional, incluindo propriedades antioxidantes e antimicrobianas, tornando-o atraente para os consumidores focados no bem-estar. À medida que os consumidores dão prioridade aos alimentos de rótulo limpo e minimamente processados, a procura por mel em pó continua a aumentar, impulsionando o crescimento do mercado. Esta tendência sublinha a importância de atender às preferências em evolução dos consumidores e de capitalizar o crescente movimento de saúde e bem-estar na indústria alimentar.

• Crescente procura de adoçantes naturais, adoção de mel em pó

Os indivíduos preocupados com a saúde procuram alternativas aos açúcares refinados e aos adoçantes artificiais , recorrendo ao mel em pó como uma opção natural e mais saudável. O mel em pó oferece o sabor e a doçura familiares do mel numa forma conveniente de pó, tornando-o versátil para utilização em diversas aplicações alimentares e bebidas. A crescente preferência por produtos biológicos e de rótulo limpo impulsionou ainda mais a adoção do mel em pó, impulsionando a expansão do mercado à medida que as empresas inovam para satisfazer esta crescente procura de adoçantes naturais.

Oportunidades

• Tendência crescente para a incorporação mais fácil do processamento de alimentos em diversas formulações alimentares

O apresenta uma oportunidade significativa para o mercado do mel em pó. À medida que os fabricantes de alimentos procuram ingredientes inovadores para melhorar o sabor, a textura e a vida útil dos seus produtos, o mel em pó surge como um agente adoçante versátil e natural. A sua forma em pó permite uma fácil incorporação em diversas formulações alimentares, desde produtos de panificação a bebidas e molhos. Além disso, o mel em pó oferece a vantagem de níveis consistentes de sabor e doçura, garantindo a padronização do produto e o controlo de qualidade.

• O aumento do rendimento disponível promove que os consumidores priorizem a saúde e o bem-estar

The rising disposable incomes across various demographics present a significant opportunity for the honey powder market. As disposable incomes increase, consumers often seek out premium and convenience-oriented products, such as honey powder, to enhance their culinary experiences. This trend is particularly pronounced in urban areas, where hectic lifestyles drive demand for easy-to-use and shelf-stable food options. Higher disposable incomes enable consumers to prioritize health and wellness, leading to an uptick in demand for natural and organic food products such as honey powder. As consumers become more health-conscious, they are willing to pay a premium for products perceived to offer nutritional benefits, further boosting the market for honey powder.

Restraints/Challenges

• Complex Nature of Quality of the Product Leads to Rising Authenticity Concerns

Instances of adulteration and mislabeling have eroded consumer trust, leading to heightened scrutiny over product authenticity. Detecting adulteration, such as the addition of syrups or sugars, presents challenges as conventional testing methods may not always be conclusive. Moreover, distinguishing between genuine organic honey powder and conventional varieties adds another layer of complexity, particularly as demand for organic products continues to rise. Failure to address authenticity concerns adequately can undermine consumer confidence, leading to reputational damage for brands and reluctance among consumers to purchase honey powder products.

• Less Shelf Life and Stability Issues Diminish Consumer Appeal

Consumers are increasingly drawn to products with longer shelf lives, as they offer convenience and assurance of product freshness over time. However, honey powder's susceptibility to degradation, such as clumping or loss of flavor, diminishes its appeal to consumers seeking convenience and quality. Products with shorter shelf lives may deter consumers concerned about product longevity and value for money, leading to decreased demand and market growth.

This honey powder market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the honey powder market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In 2023, Belize Sugar Industries (BSI) successfully attained recertification with zero non-conformities, following an external audit against the updated ProTerra Standard. Compliance with 80% of all indicators, including core ones, is essential for ProTerra certification. This achievement underscores BSI's commitment to meeting stringent sustainability criteria and maintaining high operational standards
• In 2021, Sioux Honey Association made a strategic investment in a new packaging line, increasing their honey powder production capacity by 40%. This move reflects their proactive response to surging market demand for honey powder products. Sioux Honey aims to meet customer needs effectively while capitalizing on expanding market opportunities by enhancing production capabilities,
• In 2020, Dutch Gold Honey Inc. launched a USDA-certified organic honey powder line to cater to the escalating demand for organic products. This product launch aligns with consumer preferences for natural and sustainable options, tapping into the growing market segment. Dutch Gold's initiative demonstrates their adaptability to market trends and commitment to offering premium quality organic honey products

Honey Powder Market Scope

The honey powder market is segmented on the basis of type, product, category,  process, application and sales channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Granulated Honey
• Powdered Honey

Product

• Organic
• Conventional

Category

• Polarized
• Non-Polarized

Process

• Spray Dry
• Drum/Roller Dry
• Vacuum Dry
• Others

Application

• Bakery Products
• Dairy Products
• Beauty Products
• Others

Sales Channel

• Offline Stores
• Online Stores

Honey Powder Market Regional Analysis/Insights

The honey powder market is analysed and market size insights and trends are provided by country, type, product, category, process, application and sales channel as referenced above.

The countries covered in the honey powder market report are U.S., Canada and Mexico, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa, Brazil, Argentina and Rest of South America.

North America is expected to dominate the honey powder market, fueled by increasing consumer interest in low-calorie options and a shift towards natural sweeteners over artificial ones. This trend is driven by changing preferences and a growing demand for healthier alternatives. As consumers seek out more natural products, the popularity of honey powder is expected to continue its upward trajectory in the region throughout the forecast period.

The Asia-Pacific is expected to experience substantial growth driven by heightened awareness of the myriad benefits of honey. With its rich cultural heritage and traditional medicinal practices, honey has long been revered for its health-promoting properties in the region. Increasingly, modern scientific research has underscored its antioxidant, antibacterial, and anti-inflammatory attributes, further boosting its popularity. Moreover, as consumer preferences shift towards natural and organic products, honey emerges as a versatile and wholesome option, driving demand across various sectors including food, cosmetics, and pharmaceuticals. This growing appreciation and utilization of honey are expected to fuel significant market expansion throughout the Asia-Pacific region in the coming years.

The country section of the report also provides individual market impacting factors and changes in regulations in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Honey Powder Market Share Analysis

The honey powder market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to honey powder market.

Some of the major players operating in the honey powder market are:

• Lamex Food Group Limited (U.K.)
• ADM (U.S.)
• NOREVO (Germany)
• Woodland Foods (U.S.)
• Augason Farms (U.S.)
• amtechingredients (U.S.)
• ASR GROUP (U.S.)
• Ohly (Germany)
• Specialty Products and Technology Inc. (U.S.)
• McCormick & Company, Inc. (U.S.)
• DUTCH GOLD HONEY (U.S.)
• Nature Nate's (U.S.)
• Langnese Honig GmbH & Co. KG (Germany)
• GloryBee (U.S.)
• Aayush Food Products (India)
• Stakich (U.S.)
• Mevive International (India)

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