Global Homeware Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2031

Análise de mercado de utensílios domésticos

O mercado de utensílios domésticos está a assistir a um crescimento significativo impulsionado por avanços tecnológicos e métodos inovadores. A tecnologia de casa inteligente, que inclui dispositivos interligados como colunas , iluminação e eletrodomésticos inteligentes , está a tornar-se cada vez mais popular entre os consumidores. Esta integração aumenta a comodidade e a eficiência, levando a um aumento da procura de produtos domésticos inteligentes .

Além disso, os avanços nos materiais, como as opções sustentáveis ​​e biodegradáveis, estão a remodelar o panorama dos utensílios domésticos. As empresas estão agora a concentrar-se em produtos ecológicos que se repercutam nos consumidores ambientalmente conscientes. Por exemplo, o bambu e os materiais reciclados estão a ser utilizados em utensílios de cozinha, oferecendo estilo e sustentabilidade.

As plataformas de comércio eletrónico estão também a transformar o mercado dos artigos para o lar. As compras online oferecem aos consumidores comodidade e uma seleção mais ampla de produtos. As tecnologias de realidade virtual (RV) e realidade aumentada (RA) permitem aos clientes visualizar artigos de utilidades domésticas nos seus espaços antes de efetuarem uma compra, melhorando a experiência de compra online.

Estas tendências indicam uma forte trajetória de crescimento para o mercado de artigos para a casa, com uma ênfase crescente na tecnologia inteligente, na sustentabilidade e em experiências melhoradas de compras online, impulsionando o interesse do consumidor e o investimento em produtos inovadores.

Tamanho do mercado de utensílios domésticos

A dimensão do mercado global de utensílios domésticos foi avaliada em 1,62 mil milhões de dólares em 2023 e deverá atingir 2,39 mil milhões de dólares até 2031, com um CAGR de 5,00% durante o período de previsão de 2024 a 2031. Além dos insights sobre cenários de mercado, tais como valor de mercado, taxa de crescimento, segmentação, cobertura geográfica e grandes players, os relatórios de mercado com curadoria da Data Bridge Market Research incluem também análise especializada aprofundada, análise de preços, análise de quota de marca, pesquisa de consumidores, análise demográfica, análise da cadeia de abastecimento, análise de cadeia de valor, visão geral das matérias-primas/consumíveis, critérios de seleção de fornecedores, análise PESTLE, análise de Porter e enquadramento regulamentar.

Tendências do mercado de utensílios domésticos

“Ascensão de produtos de utilidades domésticas sustentáveis”

Uma tendência significativa que impulsiona o crescimento no mercado de utensílios domésticos é a crescente procura por produtos sustentáveis ​​e ecológicos. Os consumidores estão a tornar-se mais conscientes do ponto de vista ambiental, procurando artigos feitos de materiais reciclados ou renováveis. Por exemplo, em fevereiro de 2023, a Crate & Barrel revelou o encerramento iminente das suas instalações no Canadá, uma medida atribuída às contínuas dificuldades financeiras da empresa. Este anúncio significa um grande revés para a marca, que tem sido uma referência em artigos de decoração. A decisão de encerrar as operações reflecte desafios mais amplos no sector retalhista, levando a Crate & Barrel a reavaliar a sua estratégia de sustentabilidade e crescimento.

Âmbito do relatório e segmentação do mercado de utensílios domésticos  

Definição de mercado de utensílios domésticos

Os artigos para a casa referem-se a uma vasta gama de produtos concebidos para uso doméstico, incluindo artigos para cozinhar, jantar, limpeza e decoração. Esta categoria engloba utensílios de cozinha, panelas, louças, roupa de cama, mobiliário e acessórios decorativos. Os utensílios domésticos são essenciais para criar espaços funcionais e esteticamente agradáveis, permitindo aos indivíduos expressar o seu estilo pessoal e aumentar o conforto. O mercado de artigos para o lar cresceu significativamente, impulsionado pelas tendências de design de interiores, sustentabilidade e conveniência. À medida que os consumidores dão cada vez mais prioridade à estética doméstica, os artigos para a casa estão a tornar-se componentes essenciais da vida moderna, satisfazendo tanto as necessidades práticas como as preferências decorativas.

Dinâmica do mercado de artigos para o lar

Motoristas

• Tendências crescentes de renovação residencial

O crescente interesse em projetos de renovação de casas DIY impulsiona significativamente o mercado de utensílios domésticos. Os consumidores investem cada vez mais em decoração, mobiliário e artigos de organização para criar espaços personalizados e funcionais. Por exemplo, durante a pandemia de COVID-19, muitas pessoas concentraram-se na renovação de casas, com as pesquisas online por projetos de bricolage a aumentarem 120%. Artigos populares como tintas, estantes e acessórios decorativos tiveram um aumento nas vendas à medida que os proprietários procuravam melhorar os seus interiores. Marcas como a Home Depot e a Lowe's reportaram um aumento de receitas atribuídas a iniciativas de melhoria residencial DIY. Esta tendência realça o crescente desejo por espaços personalizados, alimentando ainda mais a procura por diversos produtos de utilidades domésticas.

• Designs e tecnologia inovadores

Projetos inovadores e avanços na tecnologia de casas inteligentes impulsionam significativamente o mercado de utensílios domésticos. Os consumidores preferem cada vez mais aparelhos de cozinha inteligentes, como máquinas de café controladas por voz e frigoríficos com aplicações, que aumentam a conveniência e a eficiência. Os móveis modulares, como mesas de jantar expansíveis e sofás que poupam espaço, servem os residentes urbanos que procuram flexibilidade em espaços mais pequenos. Por exemplo, em novembro de 2023, a Flannels Home foi oficialmente lançada, representando a expansão estratégica da Flannels no mercado de produtos domésticos. Este novo empreendimento de retalho apresenta uma coleção exclusiva de peças de utilidades domésticas de marcas de prestígio, incluindo Versace e Dolce & Gabbana. Ao fazer a curadoria de produtos de alta qualidade, a Flannels Home pretende atrair clientes exigentes que procuram luxo e estilo na decoração e mobiliário da sua casa.

Oportunidades

• Influência das redes sociais e das tendências de decoração para a casa

The rise of social media platforms, particularly Instagram and Pinterest, has significantly influenced home decor trends, creating lucrative opportunities in the homeware market. Influencers and decor bloggers regularly showcase stylish interiors and innovative homeware, inspiring consumers to replicate these aesthetics. For instance, In June 2022, in June 2022, actress Priyanka Chopra launched Sona Home, a new homeware brand developed in collaboration with designer Manish Goyal. The brand features a range of kitchenware and barware that draws inspiration from Indian traditions and aesthetics. With a focus on cultural heritage, Sona Home aims to offer stylish, functional products that celebrate the richness of Indian craftsmanship while appealing to a global audience.

• Cultural and Seasonal Influences

Cultural and seasonal influences significantly create opportunities in the homeware market. Events like Christmas, Diwali, and Halloween prompt consumers to purchase themed decorations, tableware, and other seasonal items, driving sales spikes. For instance, in September 2020, GHETTO GASTRO, a renowned kitchenware manufacturer based in New York, partnered with CRUX and Williams Sonoma Inc. to introduce an innovative smart kitchenware collection in the U.S. This collaboration includes a diverse range of modern kitchen appliances, such as air fryers, blenders, and waffle makers. By blending cutting-edge technology with stylish design, this collection aims to enhance the cooking experience for consumers looking for convenience and efficiency in their kitchens.

Restraints/Challenges

• Supply Chain Disruptions

Supply chain disruptions have significantly impacted the homeware market, primarily due to events such as the COVID-19 pandemic. These disruptions have resulted in delays and increased costs for sourcing materials and products. Manufacturers struggle to obtain raw materials, leading to longer production times and diminished inventory levels. This situation creates challenges in meeting consumer demand and maintaining product availability, directly affecting sales. Furthermore, logistical issues such as shipping delays and increased freight costs exacerbate the problem, causing companies to face additional financial pressures. As a result, many homeware businesses find it difficult to sustain growth and maintain competitive pricing in an increasingly challenging market landscape.

• Changing Consumer Preferences

Changing consumer preferences present a significant challenge for the homeware market. Rapid shifts in trends, such as the move toward minimalist designs or multifunctional products, require brands to be agile and responsive. Companies that cannot keep pace with evolving styles and consumer demands risk becoming obsolete, as customers seek fresh and innovative solutions. Furthermore, the increasing integration of smart home technologies necessitates constant updates and advancements in product offerings. Failure to adapt can lead to decreased consumer interest and diminished market share, ultimately hindering growth. As a result, brands must navigate this dynamic landscape to maintain relevance and competitiveness in the homeware sector.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Homeware Market Scope

The market is segmented on the basis of product type, distribution channel and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Home Decoration
• Furniture
• Soft Furnishings
• Kitchenware
• Home Appliances
• Lighting, Storage and Flooring
• Bathroom Accessories and Cleaning
• Tableware
• Hardware Tools

 Distribution Channel

• Homeware Stores
• Franchised Stores
• Departmental Stores
• Online
• Specialty Stores

Application

• Residential
• Commercial

Homeware Market Regional Analysis

The market is analyzed and market size insights and trends are provided by product type, distribution channel, and application as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America is expected to dominate the homeware market, driven by rising disposable incomes and a growing trend of home decoration. Consumers are increasingly investing in stylish and functional home products, reflecting personal tastes and lifestyles. Additionally, the proliferation of e-commerce platforms enhances accessibility to a wide range of homeware options, further fueling demand in this region as more people seek to enhance their living spaces.

Asia-Pacific is expected to show significant growth in the homeware market, driven by rising disposable incomes and changing consumer preferences. As consumers increasingly seek premium products, there is a noticeable shift towards high-quality and stylish homeware items. This trend is further supported by urbanization and a growing middle class, which collectively contribute to a vibrant market environment that favors innovative and luxurious home products.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Homeware Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Homeware Market Leaders Operating in the Market Are:

• ARC International (France)
• Conair Corporation (U.S.)
• International Cookware (U.S.)
• Libbey (U.S.)
• Lock & Lock (South Korea)
• Century Furniture LLC (U.S.)
• Heritage Home Group LLC (U.S.)
• Masco Corporation Designs (U.S.)
• HNI Corporation (U.S.)
• IKEA (Sweden)

Latest Developments in Homeware Market

• In November 2023, Flannels Home officially launched, representing Flannels' strategic expansion into the home goods market. This new retail venture showcases an exclusive collection of designer houseware pieces from prestigious brands, including Versace and Dolce & Gabbana. By curating high-end products, Flannels Home aims to attract discerning customers seeking luxury and style in their home decor and furnishings
• In March 2023, IKEA announced the closure of all its locations in Russia due to the ongoing conflict in Ukraine, which has disrupted supply chains and created significant operational challenges. The decision reflects IKEA's commitment to corporate responsibility and ethical practices in response to geopolitical issues. As a result, the retailer has shifted its focus to strengthening its presence in other global markets
• In January 2023, Wayfair announced its plans to acquire Joss & Main, a strategic move aimed at enhancing its footprint in the competitive home goods industry. This acquisition is expected to bolster Wayfair’s product offerings and market reach, allowing the company to tap into Joss & Main's unique customer base. The integration of the two brands will likely streamline operations and enhance the overall shopping experience for consumers
• In June 2022, In June 2022, actress Priyanka Chopra launched Sona Home, a new homeware brand developed in collaboration with designer Manish Goyal. The brand features a range of kitchenware and barware that draws inspiration from Indian traditions and aesthetics. With a focus on cultural heritage, Sona Home aims to offer stylish, functional products that celebrate the richness of Indian craftsmanship while appealing to a global audience
• In September 2020, GHETTO GASTRO, a renowned kitchenware manufacturer based in New York, partnered with CRUX and Williams Sonoma Inc. to introduce an innovative smart kitchenware collection in the U.S. This collaboration includes a diverse range of modern kitchen appliances, such as air fryers, blenders, and waffle makers. By blending cutting-edge technology with stylish design, this collection aims to enhance the cooking experience for consumers looking for convenience and efficiency in their kitchens

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