Mercado global de cabelo e cuidados – Tendências do setor e previsão para 2030

Análise e tamanho do mercado de cabelos e cuidados

A crescente prevalência de vários problemas capilares, como caspa, couro cabeludo seco e com comichão, queda de cabelo e cabelo baço, representa um dos principais fatores que impulsionam a procura de produtos e serviços de cuidados capilares em todo o mundo. Além disso, as crescentes preocupações entre os indivíduos sobre os efeitos nocivos da poluição e o aumento da exposição aos raios solares ultravioleta (UV) estão a favorecer o crescimento do mercado. Além disso, a crescente procura por champôs anticaspa com ingredientes naturais, como o óleo de tea tree , neem, manjericão, óleo de alecrim, óleo de limão e madeira de cedro, está a influenciar positivamente o mercado. O crescente foco na saúde e bem-estar do cabelo é outro fator-chave que impulsiona a procura de produtos e serviços de cuidado capilar. Muitas pessoas estão preocupadas em manter a saúde e a condição geral do seu cabelo. Consequentemente, há um aumento da consciencialização sobre os benefícios associados à saúde e bem-estar do cabelo, tais como couro cabeludo saudável, nutrição adequada e proteção contra danos, juntamente com cabelos fortes, vibrantes e brilhantes e os participantes do mercado impactam positivamente o cabelo global e crescimento do mercado de cuidados.

A Data Bridge Market Research analisa que o mercado global de cabelo e cuidados que foi de 90.103,17 milhões de dólares em 2022, e deverá atingir os 1.41.671,38 milhões de dólares até 2030, e deverá passar por um CAGR de 5,82 % durante o período de previsão de 2023 para 2030. A “Venda Direta” domina o segmento do canal de distribuição do mercado global de cuidados e cabelo devido à vasta gama de aplicações de produtos aí existentes. Além dos insights sobre cenários de mercado, tais como valor de mercado, taxa de crescimento, segmentação, cobertura geográfica e grandes players, os relatórios de mercado com curadoria da Data Bridge Market Research incluem também análise especializada aprofundada, epidemiologia de pacientes, análise de pipeline, análise de preços, e quadro regulamentar.

Âmbito e segmentação do mercado de cabelos e cuidados

Market Definition

Hair care products assist men and women in maintaining the health and cleanliness of their hair while also protecting it from injury. Depending on the type of hair, a range of products are available on the market for various applications. According to the type of hair and its requirements, different types of hair care products are available, including shampoo, conditioner, gels, colorant, hair growth products, etc.

Global Hair and Care Market Dynamics

Drivers

• Increasing Beauty and Grooming Consciousness

Growing consumer awareness about personal appearance, grooming, and self-care has increased demand for hair care products. Consumers are increasingly willing to invest in hair care products to maintain healthy, stylish, and well-groomed hair. This will further expand drive the market and lead to the growth of the hair and care market in the above mentioned projected timeframe of 2023 to 2030. .

• Changing Demographics and Lifestyle

Changing demographics, such as an aging population and an increasing number of working women, significantly influence the global hair and care market. Different age groups and lifestyles have varying hair care needs, leading to the demand for specialized products catering to specific hair concerns.

Opportunity

• The Increase in Demand for Natural Ingredients

Increasing consumer preference for sustainable and natural/organic hair care products has driven the demand for eco-friendly formulations, cruelty-free products, and environmentally friendly packaging. Brands that focus on sustainability and offer natural alternatives have gained popularity among conscious consumers will extend profitable opportunities for the market players in the forecast period of 2023 to 2030.

Restraint/Challenge

• Product and Safety Concerns

The product safety concerns can significantly impact consumer trust and brand reputation. Issues related to product quality, adverse reactions, or controversies can lead to decreased sales and customer loyalty. Companies must prioritize product safety and promptly address concerns to maintain consumer confidence.

This global hair and care market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the global hair and care market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In July 2022, The Johnson & Johnson Company launched its new skin and hair care brand VIVVI & BLOOM, specifically designed for babies and toddlers of all ages
• In October 2021, to strengthen and broaden their existing strategic cooperation, L'Oreal, and Symatese announced the signing of additional long-term research and development agreements in the field of biomaterials
• In October 2020, Procter & Gamble Co. introduced a refillable pouch and a 100 percent reusable aluminum bottle across all haircare products. The refill pouch is manufactured with 60% less plastic and is 100% recyclable. The new packaging technique is part of P&G's goal of reducing virgin petroleum plastic usage by half by 2030

Global Hair and Care Market Scope

The global hair and care market is segmented on the basis of product and distribution channel. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Hair Colorants
• Hair Spray
• Shampoos
• Conditioner
• Hair Loss Treatment Products
• Hair Styling Product
• Perms and Relaxants

Distribution Channel

• Direct Selling
• Hypermarkets /Supermarket
• Retail Chains
• Online Stores
• Pharmacies/ Drug Stores
• Convenience Stores
• Other Distribution Channels

Global Hair and Care Market Regional Analysis/Insights

The global hair and care market is analysed and market size insights and trends are provided by country, product and distribution channel as referenced above.

The countries covered in the global hair and care market report are U.S., Canada and Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America dominates the global hair and care market due to the rise in product visibility across multi-retail outlets. Furthermore, large multinational companies concentrating their attention on providing superior quality hair care products, including styling products, conditioners, color, and shampoo, will further boost the growth of the global hair and care market.

Asia-Pacific is projected to observe significant growth in the global hair and care market during the forecasted period of 2023 to 2030, due to the rise in internet penetration and the push of e-commerce companies. Moreover, the growing usage of premium hair care products is further anticipated to propel the growth of the global hair and care market in the region in the coming years.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Healthcare Infrastructure growth Installed base and New Technology Penetration

The global hair and care market also provides you with detailed market analysis for every country growth in healthcare expenditure for capital equipment, installed base of different kind of products for global hair and care market, impact of technology using life line curves and changes in healthcare regulatory scenarios and their impact on the global hair and care market. The data is available for historic period 2015-2020.

Competitive Landscape and Global Hair and Care Market Share Analysis

O panorama competitivo do mercado global de cabelo e cuidados fornece detalhes por concorrente. Os detalhes incluídos são a visão geral da empresa, finanças da empresa, receitas geradas, potencial de mercado, investimento em investigação e desenvolvimento, novas iniciativas de mercado, presença global, localizações e instalações de produção, capacidades de produção, pontos fortes e fracos da empresa , lançamento de produto, largura e amplitude do produto, aplicação domínio. Os dados acima fornecidos estão apenas relacionados com o foco das empresas relacionado com o mercado global de cabelos e cuidados.

Alguns dos principais players que trabalham no mercado global de cabelo e cuidados são:

• Companhia Shiseido (Japão)
• Johnson & Johnson Private Limited (Índia)
• Unilever (Reino Unido)
• Amway (EUA)
• Procter & Gamble (EUA)
• L'Oréal SA (França)
• Grupo Revlon (EUA)
• Beiersdorf AG (Alemanha)
• Natura & CO (América do Sul)
• Conair Corporation (EUA)
• Goody Products, Inc.
• Yves Rocher (França)
• Corporação Kao (Japão)
• Marico (Índia)
• Aveda Corporation (EUA)
• Henkel AG (Alemanha)
• Combe Incorporated
• PRODUTOS AVON (Reino Unido)
• OLAPLEX.
• Pai Shau (Canadá)

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