Global Green Tea Market – Industry Trends and Forecast to 2029

Análise e dimensão do mercado de chá verde

O chá é uma bebida popular feita através da fervura das folhas e botões da planta Camellia Sinensis. O chá verde é uma bebida refrescante que ajuda a reduzir o stress e é amplamente consumida em todo o mundo. Os extratos de chá contêm muitos antioxidantes e flavonóides. Acredita-se que têm propriedades anticancerígenas e antienvelhecimento, o que os torna uma opção mais saudável.

A Data Bridge Market Research analisa que o mercado do chá verde, avaliado em 14,04 mil milhões de dólares em 2021, deverá atingir o valor de 24,12 mil milhões de dólares até 2029, com um CAGR de 7,00% no período de previsão . Para além dos insights sobre os cenários de mercado, tais como o valor de mercado, a taxa de crescimento, a segmentação, a cobertura geográfica e os grandes players, os relatórios de mercado com curadoria da Data Bridge Market Research incluem também análises especializadas aprofundadas, produção geograficamente representada pela empresa e capacidade, layouts de rede de distribuidores e parceiros, análise detalhada e atualizada das tendências de preços e análise do défice da cadeia de abastecimento e da procura.

Âmbito e segmentação do mercado do chá verde

Definição de mercado

O chá verde é uma bebida verde clara com um sabor ligeiramente amargo, feita a partir das folhas não oxidadas da Camellia sinensis. Era tradicionalmente utilizado como medicamento na China e na Índia para ajudar na digestão, regulação da temperatura corporal, saúde cardíaca e mental, controlo de hemorragias e cicatrização de feridas.

Dinâmica do mercado do chá verde

Motoristas:

• Vários benefícios para a saúde associados ao consumo de chá verde

O chá verde contém substâncias bioativas como a cafeína e os polifenóis que ajudam na quebra das células de gordura e na sua descarga no sistema circulatório, resultando na perda de peso. A procura de chá verde está a aumentar a nível mundial, como resultado da crescente tendência dos consumidores para gastar dinheiro em produtos para emagrecer. O chá verde auxilia ainda na redução dos níveis de colesterol e triglicéridos, bem como na prevenção de ataques cardíacos. Além disso, o consumo regular de chá verde protege contra as cáries, reduz a acidez da saliva, inibe a formação de placas e impede que as bactérias orais produzam ácidos que dissolvem o esmalte dos dentes.

• Os consumidores estão a mudar para escolhas alimentares saudáveis ​​e há uma procura crescente da indústria de cuidados pessoais

Alguns dos factores que deverão alimentar o crescimento do mercado global durante o período de previsão incluem o aumento da população activa, o aumento da procura de produtos prontos a usar e a expansão dos mercados retalhistas. Espera-se que a crescente utilização do chá verde como ingrediente natural na indústria de cuidados pessoais impulsione o crescimento do mercado global de chá verde. Além disso, o aumento dos níveis de rendimento disponível, o aumento das despesas com alimentos e bebidas e a crescente consciencialização dos consumidores sobre estilos de vida saudáveis ​​são alguns dos outros fatores que deverão impulsionar o crescimento do mercado do chá verde.

Oportunidades

Espera-se que a crescente procura global de produtos biológicos proporcione aos participantes do mercado uma oportunidade lucrativa nos próximos anos. Devido à elevada procura pelas propriedades funcionais do chá, os fabricantes do mercado global de chá verde estão constantemente a introduzir produtos novos e inovadores. Além disso, a crescente I&D neste campo para lançar novos produtos inovadores e benefícios medicinais associados ao chá verde criará ainda mais várias novas oportunidades para o mercado do chá verde no período de previsão de 2022 a 2029.

Restrições

As principais restrições deste mercado são o aumento da tendência do consumo de café e a flutuação dos preços das matérias-primas provocadas por condições meteorológicas imprevisíveis. Além disso, os principais intervenientes da indústria adoptaram uma estratégia de preços marginais, que deverá sufocar o crescimento global do mercado. Espera-se também que o crescimento do mercado seja prejudicado pela falta de consciência sobre os benefícios do chá verde.

This green tea market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the green tea market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

COVID-19 Impact on Green Tea Market

COVID-19 did contribute to an increase in the market for green tea. People preferred to use the non-store-based segment for getting their products at home because they were not leaving their homes because of the governments' precautionary instructions for COVID; the store-based segment was not widely preferred at the time. COVID has still resulted in the market and its key players doing well during the lockdown months. Furthermore, once the situation was stabilised, the store-based distribution channel segment resumed its normal sales rate. However, the impact on the manufacturing unit was significant in the early months of 2020. Because of the high demand, the supply rate could not keep up.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Development

• Archer Daniels Midland Company opened an innovation centre at Singapore's Biopolis research hub in January. This 8,900-square-foot (825-square-meter) space would be useful for flavour and ingredient development, as well as product development
• Givaudan opened a new flagship innovation centre in Switzerland in June 2019. The 12,000-square-meter workspace will be used to develop differentiated and sustainable flavour, taste, and fragrance solutions for the food and beverage, beauty, personal care, and home care industries
• Kerry Group opened a new facility in Tumkur, India, in June 2019 worth USD 23.6 million (€20 million) to expand and boost its research and development efforts.

Global Green Tea Market Scope

The green tea market is segmented on the basis of type, flavors, category and distribution channel. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Flavors

• Lemon
• Cinnamon
• Aloe Vera
• Vanilla
• Basil
• Jasmine
• Wild Berry
• Other

Type

• Green Tea Bags
• Green Tea Instant Mixes
• Iced Green Tea
• Other

Category

• Organic
• Conventional

Distribution Channel

• Supermarkets /Hypermarkets
• Convenience Stores
• Others

Green Tea Market Regional Analysis/Insights

The green tea market is analysed and market size insights and trends are provided by country, type, flavors, category and distribution channel as referenced above.

The countries covered in the green tea market report are the U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

Asia-Pacific dominates the green tea market due to the rising population and increased healthcare awareness. The emerging countries such as Taiwan, Japan, India, and China are growing market of green tea in Asia Pacific region.

Europe is expected to grow during the forecast period of 2022 to 2029 due to the technological development to develop novel packaging for tea.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Green Tea Market Share Analysis

The green tea market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to green tea market.

Some of the major players operating in the green tea market are:

• Tata Consumer Product Limited (India)
• Unilever (UK)
• Associated British Foods plc (UK)
• Vahdam (India)
• Celestial Seasonings,(US)
• Bombay Burmah Trading Corporation Limited (India)
• Stash Tea (US)
• Bigelow Tea (US)
• Shangri-la Tea (US)
• Yogi (US)
• Republic of Tea (US)
• Mighty Leaf Tea (Canada)
• Numi, Inc. P.B.C (US)

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