Mercado global de proteínas à base de plantas verdes – Tendências do setor e previsão para 2029

Análise e dimensão do mercado

Os suplementos proteicos são populares entre os frequentadores de ginásios e os entusiastas do fitness porque ajudam no crescimento muscular, no metabolismo, nos níveis de energia, na saúde do coração e no controlo do peso. Além disso, as vendas de suplementos alimentares estão a aumentar durante a pandemia do coronavírus porque os suplementos ajudam a pentear ou a melhorar o sistema imunitário contra a COVID-19, de acordo com um artigo publicado pela Nutrition Outlook.

A Data Bridge Market Research analisa que o mercado de proteínas verdes à base de plantas foi avaliado em 44,2 mil milhões de dólares em 2021 e deverá atingir o valor de 113,41 mil milhões de dólares até 2029, com um CAGR de 12,50% durante o período de previsão de 2022-2029.  

 Definição de mercado

As proteínas vegetais são importantes blocos de construção muscular, com concentrações de proteína que variam entre 50% a 85% e ideais para planos de dieta vegan e vegetariana. São derivados de plantas como o trigo, a ervilha, a soja e o trigo. As proteínas vegetais são utilizadas em substitutos de produtos lácteos, bebidas proteicas, substitutos de carne, barras proteicas, aves e marisco, panificação, alimentação, nutrição desportiva e outras aplicações, onde melhoram as propriedades nutricionais e funcionais.

Dimensão e segmentação do mercado

Dinâmica do mercado de proteínas à base de plantas

Motoristas

• Aumento dos casos de obesidade, bem como aumento da sensibilização do público

O crescimento do mercado de proteínas vegetais está a ser auxiliado por um processo modificado de extrusão de humidade elevada e por um novo processo de investigação composicional. Os consumidores que não consomem produtos lácteos, por exemplo, estão a recorrer a opções de leite de origem vegetal, que têm tido um crescimento significativo nos últimos anos. Esta linha de produtos inovadores ou produtos prontos a consumir, sem comprometer a textura e o sabor, está também a impulsionar o crescimento do mercado das proteínas vegetais.

• Aumento do marketing nas redes sociais

A crescente população millennial e o aumento do marketing nas redes sociais impulsionarão ainda mais muitas oportunidades, levando ao crescimento do mercado de suplementos proteicos à base de plantas durante o período de previsão. O crescente endosso de celebridades e a promoção dos benefícios do consumo de dietas à base de plantas contribuirão ainda mais para o crescimento do mercado.

Oportunidade

Espera-se que o crescente número de ginásios e o aumento da participação feminina alimentem o crescimento do mercado. As proteínas vegetais são amigas do ambiente. À medida que os consumidores se tornam mais conscientes das propriedades das proteínas vegetais, adoptam também produtos ecológicos e isentos de alergénios. Aumentar a procura de crescimento no mercado livre de alergénios criará oportunidades de crescimento no período de previsão

Restrições

A disponibilidade de substitutos de baixo custo, a publicidade negativa e os efeitos secundários impedirão o crescimento do mercado de proteínas vegetais durante o período de previsão. Os vegetarianos consomem proteínas à base de plantas, mas as alergias nos consumidores, como a intolerância à lactose, atuarão como uma restrição, desafiando ainda mais o crescimento do mercado das proteínas à base de plantas verdes no período de previsão.

This plant-based proteins market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the plant-based proteins market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Plant-Based Proteins Market

The COVID-19 outbreak has put tremendous strain on the functional food and nutraceutical industries. Several frontline workers, including doctors, nurses, other medical professionals, hygiene workers or sweepers, and others, are working hard to stop the spread of the novel coronavirus. To combat the disease, government agencies have advised citizens to eat a healthy and nutritious diet. This is expected to increase demand for plant-based protein supplements, which promote the body's good health and optimal functioning by providing essential nutrients. Plant-based protein supplements are necessary for the growth and repair of human cells and tissues. Plant protein is beneficial for weight loss in addition to providing the building blocks for healthy muscles and tissues.

Recent Development

• Danone announced the commercial availability of its Vega One plant-based protein products in China in May 2020, with the Vega One Sport aimed at athletes. This product contains a variety of proteins derived from various sources, such as pumpkin seeds, alfalfa, sunflower seeds, and peas.
• Burcon NutraScience Corporation announced a joint venture partnership with an investor group in May 2019 to construct a new C$65 million pea-protein and canola-protein commercial production facility in Western Canada. Burcon's Peazac and Peazazz pea proteins, as well as Nutratein, Puratein, and Supertein canola proteins, will be delivered by the plant.
• Roquette Frères Le Romain announced in June 2018 that it would invest €40 million in its Vic-sur-Aisne facility to increase pea processing capacity and respond to a rapidly growing global demand for pea protein.

Global Plant-Based Proteins Market Scope

The plant-based proteins market is segmented on the basis of source, application and type. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Source

• Soy
• Wheat
• Pea
• Others

Application

• Protein Beverages
• Dairy Alternative
• Meat Alternatives
• Protein Bars
• Nutrition Supplements
• Processed Meat
• Poultry and Seafood
• Bakery Products
• Plant-Based Proteins

Type

• Isolates
• Concentrates
• Protein Flour

Plant-Based Proteins Market Regional Analysis/Insights

The plant-based proteins market is analysed and market size insights and trends are provided by country, source, application and type as referenced above.

The countries covered in the plant-based proteins market report are U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America dominates the plant-based proteins market due to rising vegan diet awareness and brand campaigning on social media platforms, whereas Asia-Pacific is expected to grow from 2022 to 2029 due to growing urbanisation, rising disposable income, and increased spending on the development of natural ingredients.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Plant-Based Proteins Market Share Analysis

The plant-based proteins market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to plant-based proteins market.

Some of the major players operating in the plant-based proteins market are:

• Glanbia plc. (Ireland)
• Now Health Group, Inc. (U.S.)
• Nutiva Inc (U.S.)
• The Simply Good Food Co (U.S.)
• Iovate Health Sciences International Inc. (Canada)
• MusclePharm Corporation (U.S.)
• Kerry Group Plc (Ireland)
• CytoSport, Inc. (U.S.)
• The Nature's Bounty Co. (U.S.)
• Reliance Vitamin Company, Inc. (U.S.)
• Herbalife Nutrition, Inc. (U.S.)
• Danone SA (France)
• General Nutrition Centers (GNC) Holdings, Inc. (U.S.)
• Orgain Inc. (U.S.)
• True Nutrition (U.S.).

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