Mercado Global de Geomarketing – Tendências do Setor e Previsão para 2028

Análise e insights de mercado: Mercado global de geomarketing

Geomarketing market will reach at an estimated value of USD 43.02 billion by 2028 and grow at a CAGR of 24.60% in the forecast period of 2021 to 2028. Rise in the investment in digital marketing compared to conventional marketing acts as an essential factor driving the geomarketing mercado. 

O geomarketing é definido como uma ferramenta de marketing que utiliza dados de localização para determinar estratégias e criar campanhas. Atua como uma ferramenta eficaz, fornecendo insights poderosos e práticos sobre o ambiente de mercado específico de uma região geográfica. As organizações utilizam o geomarketing para descobrir as potenciais áreas onde podem chegar aos seus clientes, obtendo insights baseados na localização. É também utilizado para descobrir o comportamento do cliente numa determinada localização geográfica e permite às empresas alterar as suas estratégias de marketing.

O aumento da procura por inteligência baseada na localização é um fator crucial que acelera o crescimento do mercado, aumenta também a segmentação do público com a ajuda da IA, análise de localização e big data, aumenta a procura por inteligência baseada na localização para melhorar o resultado do negócio , aumento da utilização de análise de localização e big data para recolher informação completa e separada sobre possíveis mercados, aumento da necessidade de adoção de serviços na cloud, pela sua escalabilidade e flexibilidade, e clientes, aumento da procura de modernização de sistemas e aplicações legacy e O aumento num cenário de trabalho remoto e a melhor experiência do cliente através de aplicações são os principais fatores, entre outros, que impulsionam o mercado de geomarketing. Além disso, o aumento dos avanços tecnológicos e a modernização do sistema educativo, o aumento das atividades de investigação e desenvolvimento e o aumento da procura por parte das economias emergentes criarão ainda mais novas oportunidades para o mercado de geomarketing no período de previsão acima mencionado.

However, rise in the advancement in connected devices and increase in the demand for mobile computing and trending social media are the major factors among others restraining the market growth, and will further challenge the geomarketing market in the forecast period mentioned above.

This geomarketing market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on geomarketing market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Geomarketing Market Scope and Market Size

Geomarketing market is segmented on the basis of technology, location, deployment mode, vertical and component. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

• On the basis of technology, geomarketing market is segmented into bluetooth, global positioning system, radio-frequency identification, Wi-Fi and near-field communication.
• Based on location, the geomarketing market is segmented into indoor and outdoor.
• Based on deployment mode, the geomarketing market is segmented into cloud-based and on-premises.
• Based on vertical, the geomarketing market is segmented into retail and ecommerce, healthcare and life sciences, travel and hospitality, banking, financial services, and insurance, media and entertainment, telecommunications and IT and others.
• The geomarketing market is also segmented on the basis of component into software and services. Software has been further segmented into content management, location analytics, geofencing and reporting and visualization. Services has been further segmented into consulting services, implementation and integration services and support and maintenance services.

Geomarketing Market Scope Country Level Analysis

Geomarketing market is analysed and market size, volume information is provided by country, technology, location, deployment mode, vertical and component as referenced above.

The countries covered in the geomarketing market report are U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America dominates and is expected to foster the geomarketing market in the forecast period due to increase in the use of location analytics and big data to collect complete and separated information about possible markets, rise in the need to adopt cloud services, for their scalability and flexibility, and customers, increase in the demand for modernizing legacy systems and applications and increase in a remote work scenario, and better customer experience by applications in this region.

The country section of the geomarketing market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Geomarketing Market Share Analysis

Geomarketing market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, regional presence, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to geomarketing market.

The major players covered in geomarketing market report are Microsoft, IBM, Cisco Systems, Oracle, Adobe, Salesforce, Software AG, Esri, Telefonaktiebolaget LM Ericsson, Qualcomm Technologies, Inc., PlotProjects B.V, Xtremepush, A Place for Rover, Inc., MobileBridge, Hyper, Reveal Mobile, Inc., Galigeo, Navigine, Airship, Bluedot, Foursquare and LocationGuru Solutions Pvt. Ltd among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.

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