Mercado global de frutas em pó – Tendências do setor e previsão para 2031

Análise e dimensão do mercado de frutas em pó

O mercado global de frutas em pó está a registar um crescimento significativo impulsionado por diversos fatores. A crescente procura por ingredientes alimentares naturais e biológicos é um fator chave, à medida que os consumidores procuram alternativas mais saudáveis ​​e naturais. Os pós de fruta oferecem uma forma conveniente de adicionar sabor, cor e nutrição de fruta a uma variedade de produtos alimentares e bebidas. O mercado está também a beneficiar da crescente popularidade dos alimentos e bebidas funcionais, que muitas vezes incorporam frutas em pó devido aos seus benefícios nutricionais. Há um foco crescente na sustentabilidade na indústria de processamento de alimentos, incluindo o segmento de frutas em pó. Muitas empresas estão a adoptar práticas sustentáveis ​​no cultivo, processamento e embalagem, em resposta à procura dos consumidores por produtos ecológicos. Espera-se que esta tendência impulsione a inovação no mercado, com as empresas a desenvolverem formas novas e sustentáveis ​​de produzir fruta em pó.

O tamanho global do mercado de frutas em pó foi avaliado em 11,09 mil milhões de dólares em 2023 e deverá atingir os 20,27 mil milhões de dólares até 2031, com um CAGR de 7,83% durante o período de previsão de 2024 a 2031. Para além dos insights sobre cenários de mercado, tais como o valor do mercado, a taxa de crescimento, a segmentação, a cobertura geográfica e os grandes players, os relatórios de mercado com curadoria da Data Bridge Market Research incluem também análises especializadas aprofundadas, produção e capacidade da empresa representada geograficamente, layouts de rede de distribuidores e parceiros, análise detalhada e atualizada das tendências de preços e análise do défice da cadeia de abastecimento e da procura.

Âmbito do relatório e segmentação de mercado       

Definição de mercado

A fruta em pó é uma forma de fruta seca e em pó, normalmente feita desidratando fruta fresca e depois triturando-a até formar um pó fino. Este processo remove o teor de humidade da fruta, mantendo o seu sabor, aroma e propriedades nutricionais. Pode ser utilizado como aromatizante natural, corante e suplemento nutricional em pó para frutas numa variedade de aplicações em alimentos e bebidas. São valorizados pela sua conveniência, longa vida útil e capacidade de adicionar sabor e nutrientes de fruta aos produtos sem a necessidade de fruta fresca.

Dinâmica do mercado de frutas em pó

Motoristas

• Aumento da procura por ingredientes naturais e biológicos  

Os consumidores procuram cada vez mais alternativas mais saudáveis ​​aos aromas e corantes sintéticos, levando a um aumento da procura de fruta biológica em pó. O valor do consumo de alimentos biológicos embalados na Índia atingiu aproximadamente 15 milhões de dólares em 2021, de acordo com o Guia Global de Comércio Biológico do Serviço Agrícola Estrangeiro do USDA. Este crescimento é indicativo da crescente preferência dos consumidores por alternativas mais saudáveis ​​aos aromas e corantes sintéticos, o que levou a uma maior procura de fruta em pó. Estes pós são percebidos como opções mais naturais e saudáveis, impulsionando a sua popularidade em diversos produtos alimentares e bebidas. A crescente preferência dos consumidores por ingredientes alimentares naturais e biológicos é um impulsionador significativo para o mercado de frutas em pó.        

• Crescente popularidade dos alimentos funcionais

Os alimentos funcionais oferecem benefícios adicionais para a saúde para além da nutrição básica, e as frutas em pó são frequentemente utilizadas nestes produtos pelo seu conteúdo nutricional e propriedades funcionais. À medida que os consumidores se tornam mais preocupados com a saúde, espera-se que a procura por alimentos funcionais cresça, impulsionando a procura por fruta em pó.

Oportunidades

• Crescente indústria alimentar e de bebidas      

As the industry grows, manufacturers are looking for innovative ingredients to differentiate their products and meet consumer demand. Fruit powders offer a convenient and versatile ingredient that can be used in a wide range of food and beverage products, such as freeze dried fruit powder, making them attractive to manufacturers looking to enhance their product offerings. The expanding food and beverage industry, particularly in developing regions, presents a significant opportunity for the fruit powder market.               

• Increasing Awareness of Health and Wellness    

The growing awareness of the importance of a healthy diet and lifestyle is driving demand for products that offer nutritional benefits, including those containing fruit powders. Consumers are increasingly looking for products that can help them meet their health and wellness goals, and fruit powders are seen as a natural and convenient way to add nutrition to their diet. As awareness continues to grow, the demand for fruit powders is expected to increase. Nutra Organic, certified by Australian Certified Organic (ACO) and specializing in organic fruit and vegetable powder, aligns with this trend. Their products, made from organic raw ingredients and processed using Refractance Window Technology, retain their raw qualities, flavor, color, and nutrition, appealing to health-conscious consumers seeking natural and nutritious options.

Restraints/Challenges

• High Cost of Production      

Producing fruit powders, especially using organic or exotic fruits, can be expensive. This high production cost can limit the affordability and accessibility of fruit powders to a wider consumer base, potentially hindering market growth. The high cost of production is one of the key challenges facing the fruit powder market.          

• Supply Chain Challenges 

Ensuring a consistent and reliable supply of high-quality fruits for processing into powders can be challenging for fruit powder manufacturers. This challenge is particularly pronounced for companies that source fruits from multiple regions, as they must navigate different supply chains and quality standards. Ensuring a stable supply chain is essential for meeting consumer demand and maintaining product quality, highlighting the need for effective supply chain management strategies in the fruit powder market.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In March 2023, DKSH's Business Unit Performance Materials and Döhler's Business Unit Texturants announced an exclusive partnership to distribute, market, and provide logistics for pectins, fruit fibers, and fruit powders for the food sector in Switzerland and Austria. Döhler specializes in creating pectin, citrus and apple fibers, texturizing fruit powders, and other natural components, which are essential ingredients in various meals such as yogurt, jam, baked products, meat products, and smoothies
• In October 2022, Nexira introduced Mother Nature's POW(D)ER, a range comprising 30 Natural Sensory Ingredients strategically designed. Nexira's POW(D)ER from Mother Nature is an innovative line of easily formulated, naturally enhanced ingredients sourced from fruits, flowers, leaves, seeds, and roots

Fruit Powder Market Scope

The market is segmented on the basis of product type, nature, technology, application, and end use. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Tropical Fruits
  • Banana
  • Mango
  • Pineapple
  • Others
• Berries and Grapes
  • Strawberry
  • Blueberry
  • Raspberry
  • Cranberry
  • Grapes
  • Black Currant
  • Others
• Citrus Fruits
  • Orange
  • Lime and Lemon
  • Others
• Stone Fruits
  • Cherry
  • Prunes
  • Peach
  • Others
• Other Fruits

Nature

• Organic
• Conventional

Technology

• Freeze Dried
• Spray Dried
• Vacuum Dried
• Drum Dried

Application

• Bakery
• Confectionery
• Snacks/RTE Products
• Dairy
• Beverages
• Soups and Sauces
• Other Applications

End Use

• Fruit Processing
• Beverage Processing
• Dietary Supplements
• Pharmaceuticals
• Cosmetics and Personal Care

 Fruit Powder Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by country, product type, nature, technology, application, and end use as referenced above.

The countries covered in the market are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.

Europe is expected to dominate the market due to the growing elderly population, rising interest in nutritional and functional foods, especially bakery products, and heightened consumer health consciousness. Germany and France are the leading markets in the region. Sustainability is a central focus in the food processing ingredients industry, with many companies adopting sustainable strategies that ensure a seamless flow from cultivation to food processing.

Asia-Pacific is expected to show significant growth due to rapid expansion of end-user sectors such as food and beverage and pharmaceuticals. Furthermore, the increasing demand for fruit and vegetable powders in the meat industry, as well as the use of natural colorants, have also bolstered market growth in the Asia Pacific region.

The country section of the report also provides individual market-impacting factors and changes in market regulation that affect the current and future trends of the market. Data points like downstream and upstream value chain analysis, technical trends, Porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of regional brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Fruit Powder Market Share Analysis

O cenário competitivo do mercado fornece detalhes dos concorrentes. Os detalhes incluídos são a visão geral da empresa, finanças da empresa, receitas geradas, potencial de mercado, investimento em I&D, novas iniciativas de mercado, presença regional, localizações e instalações de produção, capacidades de produção, pontos fortes e fracos da empresa, lançamento de produto, largura e amplitude do produto e domínio de aplicação . Os dados acima fornecidos estão apenas relacionados com o foco das empresas no mercado.

Alguns dos principais players de mercado que operam no mercado são:

• Kanégrado (Reino Unido)
• Saipro Biotech Private Limited (Índia)
• Datenschutz Paradise Fruits Solutions GmbH & Co. KG (Alemanha)
• MicroDried (EUA)
• The Green Labs LLC (EUA)
• Fazendas Van Drunen (EUA)
• European Freeze Dry Ltd (Reino Unido)
• Döhler GmbH (Alemanha)
• NutraDry (Austrália)
• Nexira (França)
• Batory Foods (EUA)
• Lasky Herbal (Índia)
• Farmvilla (Índia)
• Extrato Natural Venkatesh Unip. Lda. (Índia)
• SV AGROFOOD (Índia)
• NutriBotanica Institucional (Índia)
• ÍndiaMART InterMESH Ltd. (Índia)
• (Índia)
• Vinayak Corporation (Índia)

SKU-51912