Mercado Global de Bebidas Congeladas – Tendências do Setor e Previsão para 2031

Análise e dimensão do mercado de bebidas congeladas

Na indústria alimentar e de bebidas, a aplicação do mercado das bebidas geladas é multifacetada e essencial. Os bares, restaurantes e cafés utilizam as bebidas geladas como itens populares do menu, oferecendo uma experiência refrescante e indulgente aos clientes. Estes estabelecimentos costumam experimentar sabores e combinações únicas para satisfazer diversos gostos e preferências. Os fabricantes de bebidas geladas servem como ofertas exclusivas, atraindo clientes e melhorando a experiência gastronómica ou social geral.

O tamanho do mercado global de bebidas congeladas foi avaliado em 39,78 mil milhões de dólares em 2023 e deverá atingir os 64,36 mil milhões de dólares até 2031, com um CAGR de 6,2% durante o período de previsão de 2024 a 2031. Além dos insights sobre cenários de mercado como o valor de mercado, taxa de crescimento, segmentação, cobertura geográfica e grandes players, os relatórios de mercado com curadoria da Data Bridge Market Research incluem também análises especializadas aprofundadas, produção e capacidade da empresa representada geograficamente, layouts de rede de distribuidores e parceiros, detalhes e análise atualizada das tendências de preços e análise do défice da cadeia de abastecimento e da procura.

Âmbito do relatório e segmentação de mercado       

Definição de mercado

As bebidas congeladas são bebidas normalmente feitas misturando ou misturando ingredientes com gelo para obter uma consistência pastosa. Podem variar desde opções não alcoólicas, como batidos de fruta e raspadinhas, até cocktails alcoólicos, como margaritas e daiquiris. Estas bebidas são frequentemente apreciadas pelo seu sabor refrescante e efeito refrescante, tornando-as escolhas populares em climas quentes ou durante os meses de verão.

Dinâmica do mercado das bebidas congeladas

Motoristas

• Mudanças crescentes nas preferências do consumidor

Os consumidores estão cada vez mais a dar prioridade à conveniência e aos estilos de vida em movimento, e recorrem a marcas de bebidas geladas estabelecidas e emergentes em busca de opções refrescantes e prontas a beber. Estas marcas capitalizam as mudanças nas preferências de sabor e um apetite crescente por novos sabores e combinações, estimulando a inovação no mercado. Além disso, durante as estações mais quentes ou em regiões com climas quentes, os consumidores gravitam em torno de marcas de bebidas congeladas de confiança para as suas bebidas refrescantes. Este cenário dinâmico de consumo leva as marcas de bebidas congeladas a adaptarem-se e a introduzirem diversas ofertas que ressoem com as preferências em evolução, alimentando assim a expansão do mercado.

• Aumentando o desenvolvimento de produtos

A inovação contínua em sabores, ingredientes e técnicas de embalagem garante que os fabricantes estão à frente das preferências dos consumidores e das tendências do mercado. Ao apresentar novas e excitantes variedades de bebidas geladas, tais como combinações únicas de sabores ou opções mais saudáveis, as empresas podem captar a atenção dos consumidores que procuram novidade e qualidade. As melhorias na eficiência e funcionalidade das máquinas de bebidas congeladas permitem às empresas satisfazer a crescente procura, mantendo a consistência e a qualidade na produção. A capacidade de adaptação às mudanças nos gostos e preferências dos consumidores através do desenvolvimento de produtos, incluindo inovações em máquinas de bebidas congeladas, é essencial para sustentar o crescimento e a competitividade no mercado de bebidas congeladas.

Oportunidades

• Aumento do rendimento disponível

Muitas pessoas estão a gastar dinheiro em artigos não essenciais, o que as leva a comprar bebidas premium ou especiais, como cocktails congelados e batidos . Este maior poder de compra permite aos consumidores explorar uma gama mais ampla de opções de bebidas, incluindo aquelas que oferecem sabores únicos ou ingredientes premium. Além disso, rendimentos disponíveis mais elevados podem levar a socializações e jantares fora mais frequentes, onde são frequentemente servidas bebidas geladas, aumentando ainda mais a procura. No geral, à medida que os rendimentos disponíveis aumentam, aumenta também a acessibilidade e o apelo das bebidas geladas, contribuindo para o crescimento do mercado.

• Urbanização crescente

The increasing number of people are moving to urban areas, which is why there's a rise in demand for convenient and on-the-go refreshments. Urban lifestyles often entail busy schedules, leading consumers to opt for quick and ready-to-drink options such as frozen beverages. The concentration of entertainment venues, restaurants, and cafes in urban centers provides ample opportunities for the sale and consumption of frozen drinks. Moreover, the diverse and multicultural nature of cities encourages the exploration and adoption of various beverage trends, further fueling the demand for frozen drinks among urban populations.

Restraints/Challenges

• High Competition from Alternative Beverages

Consumers are seeking healthier and more functional beverage options such as ready-to-drink teas, coffees, and energy drinks which compete for market share. These alternatives often tout perceived health benefits or functional advantages, drawing consumers away from traditional frozen drinks. Additionally, the growing trend of health consciousness among consumers has led to increased scrutiny of sugar content and calorie levels in frozen drinks, further intensifying competition.

• Growing Awareness of Environmental Issues

Concerns about plastic pollution and single-use packaging have led consumers to seek more sustainable alternatives, potentially impacting the popularity of frozen drinks sold in disposable cups or pouches. Additionally, the energy-intensive process of freezing and transporting these beverages may face scrutiny from environmentally conscious consumers who prioritize reducing carbon footprints.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

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Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In 2023, Jubilant FoodWorks unveiled plans to launch 250 new Domino's outlets and 40-50 Popeye locations in India within 12-18 months, backed by a significant INR 900 crore investment from its accounts. This strategic move aims to bolster the company's market presence and cater to the increasing demand for quick-service dining options in the region
• In 2023, McDonald's forged a strategic alliance with Glovo, a delivery platform, with the goal of enhancing customer experience. The partnership focuses on expanding menu choices for consumers on Glovo, improving the McDelivery ordering process through the platform, and ultimately delivering a more comprehensive and satisfying service to customers
• In 2023, Jollibee Foods Corp. announced an ambitious global expansion initiative, aiming to open 600 new stores worldwide by the end of the year. This bold move underscores the company's commitment to broadening its global footprint and solidifying its position in various markets, reflecting its dedication to sustained growth and market expansion
• In 2021, Starbucks and Nestlé joined forces in a strategic collaboration to introduce Starbucks Ready-to-Drink (RTD) coffee beverages in target markets across Oceania, Southeast Asia, and Latin America. By prioritizing popular products such as Starbucks Doubleshot and Frappuccino, the partnership seeks to drive innovation and enhance the availability of these offerings in the specified regions, tapping into growing consumer demand for convenient coffee solutions

Frozen Drinks Market Scope

The market is segmented on the basis of type, application, and product form. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Alcoholic Drinks

• Non-alcoholic Drinks

 Application

• Hypermarket and Supermarket
• Food and Drink Specialists
• Convenience Stores

Product form

• Ice Popsicles
• Freezer Pouch Drinks

Frozen Drinks Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by type, application, and product form as referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa, Brazil, Argentina and Rest of South America.

Europe dominates the market due to the region experiencing a rising consumer climate, encouraging the demand for refreshing beverages. Seasonal holidays such as picnics and parties further drive the popularity of frozen drinks as a go-to choice for social gatherings. Additionally, the trend of increased alcohol consumption contributes to the demand for frozen cocktails and beverages. Europe consumers' preference for crushed ice beverages adds to the market's growth, reflecting a cultural inclination towards refreshing and icy treats.

North America is expected to grow in the market due to rising alcohol consumption trends that have fueled demand for frozen alcoholic beverages. Increased R&D activities in the region drive innovation, introducing new and appealing frozen drink options. The growing disposable income enables more frequent social gatherings and parties, where frozen drinks are popular choices. In addition, the expanding population contributes to the rising demand for convenient, refreshing beverages, further boosting the market in North America.

The country section of the report also provides individual market impacting factors and changes in regulations in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Frozen Drinks Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the market are:

• Davide Campari-Milano N.V. (Netherlands)
• Diageo PLC (Reino Unido)
• Halewood Sales (Reino Unido)
• Asahi Group Holdings, Ltd. (Japão)
• Vinhos Accolade (Austrália)
• Bacardi Limited (Bermudas)
• Mike's Hard Lemonade Co. (EUA)
• Grupo Castel (França)
• Suntory Holdings Limited (Japão)
• Anheuser-Busch InBev SA/NV (Bélgica)
• Brown-Forman Corporation (EUA)
• (EUA)
• PernodRicard SA (França)
• The Miller Brewing Company (EUA)

SKU-59638