Mercado global de rastreio ocular – Tendências do setor e previsão para 2030

Análise e tamanho do mercado de rastreio ocular

O crescimento do mercado global de rastreio ocular pode ser atribuído a vários fatores-chave, incluindo a crescente procura de tecnologia de rastreio ocular em vários setores, tais como eletrónica de consumo , saúde e estudos de mercado para melhoria da experiência do utilizador e análise comportamental; a crescente adoção do rastreamento ocular em aplicações de realidade virtual e aumentada; a expansão da indústria automóvel, onde o rastreamento ocular é utilizado para monitorização e segurança do condutor; e os avanços contínuos nas tecnologias de hardware e software de rastreio ocular, tornando-o mais acessível e acessível para uma vasta gama de aplicações, impulsionando assim o crescimento do mercado.

O mercado global de rastreio ocular foi avaliado em 593,53 milhões de dólares em 2022 e deverá atingir 5.464,07 milhões de dólares até 2030, registando um CAGR de 32,5% durante o período de previsão de 2023-2030. Espera-se que o “software” testemunhe um elevado crescimento no respetivo mercado devido à crescente importância do software em permitir funcionalidades e análises avançadas de rastreamento ocular. O software de rastreio ocular desempenha um papel crucial na interpretação e análise de dados de movimento ocular, fornecendo informações acionáveis ​​para diversas aplicações, tais como testes de experiência do utilizador, estudos de mercado e diagnósticos de saúde. Além disso, para além dos insights sobre os cenários de mercado, tais como o valor de mercado, a taxa de crescimento, a segmentação, a cobertura geográfica e os grandes players, os relatórios de mercado com curadoria da Data Bridge Market Research incluem também análises especializadas aprofundadas, representadas geograficamente por empresas de produção e capacidade, layouts de rede de distribuidores e parceiros, análise detalhada e atualizada das tendências de preços e análise do défice da cadeia de abastecimento e da procura.

Âmbito e segmentação do mercado de rastreamento ocular

Market Definition

Eye tracking, at its most basic, is maintaining a tab on eye movement. It studies what one looks at, what we ignore, and how we blink. It also explores how the pupil reacts to different stimuli. The theory is simple, yet the process and the explanation can prove to be difficult. In the eye tracking, data is mainly collected leveraging an “eye tracker,” which can either be head-mounted or remote and linked to a computer. Such eye trackers are largely contained of a camera and a light source. The light source, which is infrared mostly, is targeted towards the eye, while the camera tracks its expression alongside with visible ocular characteristics for instance the pupil. With the advancement of the technology, such eye trackers have become non-invasive.   

Global Eye Tracking Market Dynamics

Drivers

• The Increasing Need for Eye-Tracking-Centred Assistive Transmission Devices

Eye-tracking-centered assistive transmission devices are becoming increasingly essential in today's digital age. As technology continues to advance, our reliance on digital interfaces and communication tools has grown exponentially. For individuals with limited mobility or severe disabilities, these advancements have opened up new possibilities for connecting with the world. Eye-tracking technology, in particular, has emerged as a game-changer in the field of assistive technology, offering a lifeline for those who rely on it to communicate, control devices, and access information. This article explores the rising demand for eye-tracking-centered assistive transmission devices and the profound impact they have on improving the quality of life for individuals facing various physical challenges.

• The Growing Approval of Eye-Tracking Technology in the Commercial and Customer Research

The global eye tracking market is witnessing a remarkable surge in approval and adoption, extending well beyond its conventional applications. Beyond its traditional use in assistive technology and medical research, eye-tracking technology is rapidly gaining traction in the realm of commercial and customer research. As businesses and researchers recognize the invaluable insights it can provide into consumer behavior and preferences, eye tracking has become an indispensable tool for unlocking deeper understanding in various fields. This article delves into the burgeoning approval of eye-tracking technology within the commercial and customer research sectors and explores the profound impact it has on enhancing our understanding of human behavior, decision-making processes, and product engagement.

Opportunity

• Eye-Tracking Technology in the Ar/Vr Devices

The integration of eye-tracking technology into augmented reality (AR) and virtual reality (VR) devices has reached a pivotal juncture in the tech industry's evolution. With a relentless pursuit of immersive experiences, the saturation of eye-tracking capabilities within AR and VR devices has become a defining trend. The ability to track eye movements and gather real-time data about users' gaze patterns has opened up a world of possibilities for developers, manufacturers, and content creators. This article delves into the current state of eye-tracking technology within AR and VR devices, highlighting its significance in enhancing user experiences, optimizing performance, and pushing the boundaries of what's achievable in the realm of immersive technologies.

Restraint/Challenge

• Expensive Technology

On the other hand, The high expense associated with eye-tracking systems has long been a notable challenge in the adoption and proliferation of this technology. While eye-tracking has proven its worth in various domains, from research and healthcare to gaming and assistive technology, the cost of entry has often been a formidable barrier. This article delves into the intricate landscape of eye-tracking systems, exploring the factors contributing to their high expense, and discusses the evolving efforts within the industry to make this transformative technology more accessible to a broader range of applications and users.

This global eye tracking market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the global eye tracking market Contact Data Bridge Market Research for an Analyst Brief, Our team will help you take an informed market decision to achieve market growth.

Recent Development

• In June 2017, Apple, Inc. acquired SensoMotoric Instruments, a German company specializing in AR and eye-tracking. Through such acquisitions, Apple, Inc. envisages developing AR and VR platforms, such as ARKit, an AR framework that blends digital information and objects with the environment around the user and integrates those into iOS 11

Global Eye Tracking Market Scope

The global eye tracking market is segmented on the basis of mode of offering, tracking type, application and vertical. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Offering

• Hardware
• Software
• Services
• Research and Consulting Services

Tracking Type

• Remote Tracking
• Mobile Tracking

Application

• Assistive Communication, and Human Behavior
• Market Research, Others

Vertical

• Retail and Advertisement
• Consumer Electronics
• Healthcare and Research Labs
• Government, Defense, and Aerospace
• Automotive and Transportation
• Others

Global Eye Tracking Market Regional Analysis/Insights

The global eye tracking market is analysed and market size insights and trends are provided by country, offering, tracking type, application and vertical as referenced above.

The countries covered in the global eye tracking market report are U.S., Canada, and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of the Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.  

A América do Norte domina o mercado global de rastreio ocular devido à crescente aceitação de sensores inteligentes e sistemas biométricos sem contacto. Além disso, a antiguidade dos fabricantes de renome da indústria, onde a maioria dos desenvolvimentos está a ocorrer, está em países avançados e em desenvolvimento. Espera-se que a Ásia-Pacífico observe um crescimento significativo no mercado de rastreio ocular devido à crescente aceitação do rastreio visual, especialmente na eletrónica de consumo, que por sua vez deverá impulsionar o crescimento do mercado global de rastreio ocular na região durante a previsão período 2023-2030.

A secção de países do relatório também fornece fatores individuais que impactam o mercado e alterações na regulamentação do mercado interno que impactam as tendências atuais e futuras do mercado. Pontos de dados como a análise da cadeia de valor a jusante e a montante, tendências técnicas e análise das cinco forças de Porter, estudos de caso são alguns dos indicadores utilizados para prever o cenário de mercado para países individuais. Além disso, são considerados a presença e disponibilidade de marcas europeias e os desafios enfrentados devido à grande ou escassa concorrência de marcas locais e nacionais, o impacto das tarifas nacionais e as rotas comerciais, ao mesmo tempo que se fornece uma análise de previsão dos dados do país.     

Cenário competitivo e análise global da quota de mercado de rastreamento ocular

O panorama competitivo do mercado global de rastreio ocular fornece detalhes dos concorrentes. Os detalhes incluídos são a visão geral da empresa, finanças da empresa, receitas geradas, potencial de mercado, investimento em investigação e desenvolvimento, novas iniciativas de mercado, presença na Europa, localizações e instalações de produção, capacidades de produção, pontos fortes e fracos da empresa, lançamento de produtos, largura e amplitude do produto, e domínio da aplicação. Os dados fornecidos acima estão apenas relacionados com o foco das empresas relacionado com o mercado global de rastreamento ocular.

Alguns dos principais players que trabalham no mercado global de rastreio ocular são:

• Tobii AB (Suécia)
• SR Research Ltd. (Canadá)
• Vendo Máquinas (Austrália)
• EyeTracking, Lda.
• Ergoneers GmbH (Alemanha)
• Pupil Labs GmbH (Alemanha)
• PRS IN VIVO (EUA)
• Lumen Research Ltd. (Reino Unido)
• BIOPAC Systems Inc.
• EyeTech Digital Systems, Inc.
• FOVE, Inc. (Japão)
• GAZE INTELLIGENCE (Canadá)
• Gazepoint (Canadá)
• iMotions (Dinamarca)
• TECNOLOGIAS LC (EUA)
• (Canadá)
• Informática Noldus (Holanda)
• Smart Eye AB (Suécia)
• GRUPO SMI (Alemanha)

SKU-11099