Mercado global de barras de energia e nutrição – Tendências do setor e previsão para 2031

Análise e tamanho do mercado de barras de energia e nutrição

O mercado das barras energéticas e nutricionais continua a crescer com inovações na qualidade e funcionalidade dos ingredientes. As tendências incluem um maior foco em barras ricas em proteínas para os entusiastas do fitness e opções orgânicas sem glúten para os consumidores preocupados com a saúde. As tecnologias avançadas de embalagem garantem frescura, enquanto as barras nutricionais personalizadas atendem às necessidades dietéticas individuais, impulsionando a expansão do mercado a nível global.

O tamanho global do mercado de barras energéticas e nutricionais foi avaliado em 840 milhões de dólares em 2023 e deverá atingir 1.130 milhões de dólares até 2031, com um CAGR de 3,70% durante o período de previsão de 2024 a 2031. Para além dos insights sobre cenários de mercado como o valor de mercado, taxa de crescimento, segmentação, cobertura geográfica e grandes players, os relatórios de mercado com curadoria da Data Bridge Market Research incluem também análises especializadas aprofundadas, produção e capacidade da empresa representada geograficamente, layouts de rede de distribuidores e parceiros , análise detalhada e atualizada das tendências de preços e análise do défice da cadeia de abastecimento e da procura.

Âmbito do relatório e segmentação de mercado       

Definição de mercado

As barras nutricionais e energéticas são snacks convenientes concebidos para proporcionar um rápido impulso de energia e nutrientes essenciais. Normalmente repletas de proteínas, hidratos de carbono, vitaminas e minerais, estas barras servem estilos de vida ativos, oferecendo uma opção portátil e equilibrada para reabastecer durante os treinos ou como um snack saudável entre as refeições. Existem em vários sabores e formulações para satisfazer diferentes necessidades e preferências dietéticas.

Dinâmica do mercado de barras de energia e nutrição

Motoristas

• Aumento da procura por produtos vegetais

A crescente procura por produtos vegetais impulsionou significativamente o mercado das barras energéticas e nutricionais. Com mais consumidores a adotarem dietas à base de vegetais por razões ambientais e de saúde, as barras veganas e à base de vegetais ganharam popularidade. Por exemplo, marcas como a Clif Bar e a RXBAR introduziram opções à base de plantas, atendendo a esta tendência crescente e impulsionando o crescimento do mercado. Estes produtos atraem os consumidores que procuram alternativas sustentáveis ​​e livres de animais.

• Crescentes atividades desportivas e de condicionamento físico

A crescente popularidade das atividades desportivas e de fitness impulsiona significativamente o mercado das barras energéticas e nutricionais. Estas barras oferecem um rápido impulso de energia e auxiliam na recuperação muscular, sendo ideais para atletas e entusiastas do fitness. Por exemplo, a Clif Bar comercializa os seus produtos para indivíduos ativos, enfatizando os benefícios de energia e resistência, alinhando-se com o seu estilo de vida atlético. Este marketing direcionado aumenta a procura e impulsiona o crescimento do mercado.

Oportunidades

• Expansão do comércio eletrónico

A expansão dos canais de retalho online impulsionou significativamente o mercado das barras energéticas e nutricionais, proporcionando aos consumidores um acesso fácil a uma gama diversificada de produtos. As plataformas de comércio eletrónico oferecem conveniência, uma seleção mais ampla de produtos e preços competitivos. Por exemplo, a Amazon e websites especializados em alimentação saudável registaram um aumento nas vendas destas barras, criando oportunidades para as marcas alcançarem um público mais vasto e aumentarem a sua quota de mercado através de vendas online.

• Concentre-se nos benefícios funcionais

Consumers are increasingly seeking functional benefits from their food, such as energy-boosting, protein-packed, or meal-replacement properties. Nutrition bars that highlight these advantages attract more customers looking for specific health benefits. For instance, Clif Bar's high-protein options cater to fitness enthusiasts, while KIND bars emphasize natural ingredients for health-conscious consumers. This demand for functional benefits creates significant opportunities for innovation and growth in the energy and nutrition bars market.

Restraints/Challenges

• High Cost of Ingredients

Premium ingredients such as nuts, seeds, and organic components significantly increase production costs, making it challenging to offer competitively priced products while maintaining profit margins. This high cost of ingredients directly hinders the market, as companies struggle to balance affordability with quality, limiting their ability to attract price-sensitive consumers and impacting overall market growth.   

• Supply Chain Disruptions

Supply chain disruptions, including ingredient shortages, logistical challenges, and geopolitical factors, can severely impact the energy and nutrition bars market. These disruptions lead to delays, increased costs, and inconsistent product availability, hindering market growth. Such instability affects manufacturers' ability to meet consumer demand, undermines brand reliability, and can result in financial losses, making it a significant restraint for the market.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In August 2022, Mondelez International, Inc., acquired Clif Bar & Company, expanding its global snack bar business to over USD 1 billion. This acquisition integrates Clif's popular brands such as CLIF, CLIF Kid, and LUNA with Mondelez's existing portfolio, enhancing its presence in the performance nutrition market in the United States and the United Kingdom
• In August 2021, General Mills, Inc., introduced Performance Protein bars under its Cinnamon Toast Crunch and Golden Grahams brands. These bars offer up to 20 g of protein in a 63 g bar, with reduced sugar content, targeting health-conscious consumers seeking convenient, high-protein snack options
• In April 2021, Kellogg India launched K Energy bars to tap into the 'In-between meal' segment. These bars cater to consumers looking for quick and nutritious snack options, aligning with the growing trend towards functional foods that provide sustained energy between meals
• In January 2021, Clif Bar & Company debuted CLIF BAR thins, a new thin and crispy energy snack bar available in chocolate chip, chocolate peanut brownie, and white chocolate macadamia nut flavors. Each bar contains 100 calories, 5 g of sugar, and features plant-based organic ingredients such as rolled oats, appealing to health-conscious consumers seeking lighter snack alternatives

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Energy and Nutrition Bars Market Scope

The market is segmented on the basis of type, form, flavors, distribution channel and packaging. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Protein Bar
• Cereal Bar
• Snack Bar
• Whole Foods Bar
• Meal Replacement Bar
• Fiber Bar

 Form

• Organic
• Conventional

Flavors

• Chocolate Flavor
• Fruit Flavor
• Mixed Flavors
• Nut Flavor
• Caramel
• Peanut Butter
• Vanilla
• Coconut
• Cookies and Cream
• Others

 Distribution Channel

• Convenience Stores
• Supermarkets/Hypermarkets
• Online Retail
• Specialist Retailers
• Others

 Packaging

• Wrappers
• Boxes

Energy and Nutrition Bars Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by country, type, form, flavors, distribution channel and packaging as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

North America is expected to dominate the energy and nutrition bars market, driven by US consumers' preference for convenient food amid fast-paced lifestyles. The USDA reports that Americans allocate over half of their food budget to convenient options such as energy bars, enhancing consumption within the region.

Asia-Pacific is expected to show significant growth in the energy and nutrition bars market as manufacturers target health trends among young consumers and the working population. Changing lifestyles favoring smaller meals drive demand for convenient, healthy snacks such as energy bars. Increased spending on packaged foods underscores rising popularity for on-the-go energy solutions.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Energy and Nutrition Bars Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Some of the major players operating in the market are:

• Premier Nutrition Company, LLC (U.S.)
• Kellanova (U.S.)
• General Mills Inc. (U.S.)
• Mondelez International (U.S.)
• PepsiCo, Inc. (U.S.)
• Mars, Incorporated (U.S.)
• Verb Energy Inc. (U.S.)
• Nellson Nutraceutical, LLC (U.S.)
•  Naturell India Pvt. Ltd. (U.S.)
• Your Bar Factory (Netherlands)
• SternLife GmbH & Co. KG (Germany)
• Numix Industries (France)
• EQUAL EXCHANGE UK (U.K.)
•  BUILT Brands, LLC (U.S.)
• Aurora Nutrição Inteligente (Canadá)
• Nutrição e Saúde (França)

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