Global Education and Learning Analytics Market – Industry Trends and Forecast to 2030

Análise e tamanho do mercado de análise da educação e aprendizagem

A análise da educação e aprendizagem é uma medição, recolha, análise e relatório sobre os alunos e os seus contextos para otimizar a aprendizagem e compreender o ambiente em que ocorre. Esta técnica ajuda o professor a melhorar os conhecimentos e as competências dos seus alunos e também fornece uma ajuda útil para os alunos e educadores. A crescente necessidade de decisões baseadas em dados para melhorar a qualidade da educação está também a estimular o crescimento do mercado de análise da educação e aprendizagem. Além disso, a crescente utilização do e-learning e da aprendizagem móvel é também um motor ativo de crescimento para o crescimento do mercado de análise da educação e da aprendizagem. Além disso, a crescente consciência sobre o potencial da análise da aprendizagem para melhorar ou alterar um sistema de aprendizagem em resposta ao desempenho dos alunos está a criar uma enorme procura por análises de educação e aprendizagem, bem como a impulsionar o crescimento do mercado de análise de educação e aprendizagem.

O mercado global de educação e análise da aprendizagem foi avaliado em 44,71 mil milhões de dólares em 2022 e deverá atingir os 94,10 mil milhões de dólares até 2030, registando um CAGR de 22,8% durante o período de previsão de 2023-2030. A “análise preditiva” do tipo analítico está a dominar o mercado de análise da educação e aprendizagem devido à sua capacidade de prever resultados futuros e fornecer insights para uma tomada de decisão informada. para além dos insights de mercado, tais como o valor de mercado, a taxa de crescimento, os segmentos de mercado, a cobertura geográfica, os participantes do mercado e o cenário de mercado, o relatório de mercado com curadoria da equipa de pesquisa de mercado da Data Bridge inclui uma análise especializada aprofundada, análise de importação/exportação, análise de preços, análise de consumo de produção e comportamento do consumidor.

Âmbito e segmentação do mercado de análise da educação e aprendizagem

Definição de mercado

O mercado global de análise de educação e aprendizagem é o mercado de ferramentas, tecnologias e soluções que permitem às instituições de ensino recolher, analisar e utilizar dados para melhorar a experiência e os resultados de aprendizagem. A análise da educação e aprendizagem envolve a recolha, medição, análise e relatório de dados relacionados com vários aspetos do processo educativo, incluindo o desempenho, o envolvimento, a assiduidade e o comportamento dos alunos.

O mercado abrange muitos produtos e serviços, incluindo sistemas de gestão da aprendizagem (LMS), plataformas de análise da aprendizagem, ferramentas de visualização de dados, software de análise preditiva e outras soluções de tecnologia educativa. Estas ferramentas aproveitam técnicas avançadas de análise de dados, como a aprendizagem automática, a inteligência artificial e a mineração de dados, para identificar padrões, tendências e insights de dados educacionais.

Dinâmica global do mercado de análise da educação e aprendizagem

Motoristas

• Ênfase crescente na aprendizagem personalizada

Com o reconhecimento de que cada aluno tem necessidades de aprendizagem únicas, há uma ênfase crescente em abordagens de aprendizagem personalizadas. A análise da educação e da aprendizagem fornece informações valiosas sobre o comportamento, os padrões de aprendizagem e o desempenho dos alunos, permitindo aos educadores adaptar o ensino a cada aluno. A capacidade de analisar e interpretar dados sobre as preferências, pontos fortes e fracos dos alunos ajuda a criar percursos de aprendizagem personalizados, a recomendar recursos apropriados e a adaptar estratégias de ensino. A procura por aprendizagem personalizada está a impulsionar a adoção de soluções analíticas de educação e aprendizagem, alimentando o crescimento do mercado.

• Necessidade crescente de tomada de decisão baseada em dados

Educational institutions increasingly recognize the importance of data-driven decision-making to improve outcomes and operational efficiency. Education and learning analytics enable administrators and educators to access and analyze comprehensive data sets on student performance, engagement, and progress. This data-driven approach supports evidence-based decision-making, such as identifying effective teaching methods, developing targeted interventions for struggling students, allocating resources efficiently, and evaluating program effectiveness. As the demand for data-driven decision-making in education grows, the education and learning analytics market is expanding to meet this need.

Opportunity

• Adoption of Advanced Analytics Technologies

As technology continues to advance, the education and learning analytics market can leverage emerging technologies such as artificial intelligence (AI), machine learning (ML), natural language processing (NLP), and predictive analytics. These advanced analytics technologies can enable more sophisticated data analysis, provide deeper insights into student behavior and learning patterns, and offer predictive modeling to identify potential learning challenges or opportunities. Adopting such technologies presents an opportunity for companies to develop innovative solutions that enhance the effectiveness of education and learning analytics.       

Restraint/Challenge

• Data Privacy and Security Concerns

Collecting and analyzing sensitive student data raise significant privacy and security concerns. Educational institutions must ensure that student data is protected and comply with relevant data protection regulations, such as the General Data Protection Regulation (GDPR) in the European Union. The potential risks associated with data breaches, unauthorized access, or misuse of student data can hinder the adoption of education and learning analytics solutions. Institutions need robust data privacy and security measures to address these concerns and establish trust among students, parents, and other stakeholders. Striking the right balance between utilizing data for analytics and safeguarding privacy poses a challenge for the education and learning analytics market.

This global education and learning analytics market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the education and learning analytics market contact Data Bridge Market Research for an Analyst Brief, our team will help you make an informed market decision to achieve market growth.

Recent Development

• In March 2023, SAP SE, a global leader in enterprise software, announced the release of their enhanced education and learning analytics solution aimed at empowering educational institutions to improve student success. The new solution leverages advanced data analytics and artificial intelligence capabilities to provide actionable insights into student performance, engagement, and learning outcomes
• In June 2022, Tableau Software, a leading data visualization and analytics platform, has unveiled a series of new features specifically designed to enhance education and learning analytics. The latest updates aim to empower educational institutions with intuitive data visualization tools and advanced analytics capabilities, enabling educators to gain deeper insights into student performance and drive positive learning outcomes.

Global Education and Learning Analytics Market Scope

The global education and learning analytics market is segmented on the basis of component, analytics types, deployment model, application and end user. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and insights to help them make strategic decisions for identifying core market applications.

Type

• Predictive Analytics
• Prescriptive Analytics
• Descriptive Analytics

Deployment Model

• On-Premises
• Cloud

Application

• People Acquisition and Retention
• Curriculum Development and Intervention
• Performance Management
• Budget and Finance Management
• Operations Management
• Others

End-Users

• Academic
• Enterprises

Global Education and Learning Analytics Market Regional Analysis/Insights

The global  education and learning analytics market is analyzed, and market size, and volume information is provided by country, component, analytics types, deployment model, application and end user, as referenced above.

The countries covered in the global education and learning analytics market report are U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC)  in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America is expected to dominate the education and learning analytics market due to the high adoption of the latest technologies and an increasing number of international students for studying in the region.

 Asia-Pacific is expected to expand at a significant growth rate over the forecast period of 2023 to 2030 owing to the enterprise sector, explicitly the IT & telecommunication and e-commerce industries in emerging countries such as India, China, and Japan is anticipated to be a key adopter of a wide range of education and learning analytics solutions within this region..

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Semiconductor Infrastructure growth Installed base and New Technology Penetration

The global education and learning analytics market also provide you with a detailed market analysis for every country’s growth in healthcare expenditure for capital equipment, installed base of different kinds of products for global education and learning analytics market, the impact of technology using life line curves, and changes in education regulatory scenarios and their impact on the education and learning analytics market. The data is available for the historic period 2015-2020.

Competitive Landscape and Global Education and Learning Analytics Market Share Analysis

The global education and learning analytics market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Europe presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus related to global education and learning analytics market.

Some of the major players operating in the global education and learning analytics market are:

• SAP SE (Germany)
• Tableau Software, LLC (U.S.)
• Microsoft (U.S.)
• IBM Corporation (U.S.)
• Alteryx, Inc. (U.S.)
• QlikTech International AB (Sweden)
• SkyPrep Inc (Canada)
• ibi (formerly Information Builders, Inc.) (U.S.)
• Watershed Systems, Inc. (U.S.)
• Oracle (U.S.)
• SAS Institute Inc. (U.S.)
• TIBCO Software Inc. (U.S.)
• Schoology (U.S.)
• G-Cube (India)
• Latitude CG, LLC (U.S.)
• Mindflash (U.S.)
• Alation, Inc. (U.S.)
• MicroStrategy Incorporated (U.S.)
• iSpring Solutions Inc. (U.S.)
• InetSoft Technology Corp (U.S.)
• D2L Corporation (Canada)

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