Relatório global de análise do tamanho, quota e tendências do mercado de desodorizantes em stick – Visão geral do setor e previsão para 2031

Análise de mercado de desodorizante em stick

O mercado dos desodorizantes em stick está a registar um crescimento significativo, impulsionado pelos avanços nas tecnologias de formulação e embalagem. As inovações recentes centram-se nos ingredientes naturais, atendendo à crescente procura dos consumidores por produtos limpos e sustentáveis. As empresas estão a integrar ativos vegetais e óleos essenciais para aumentar a eficácia e, ao mesmo tempo, minimizar a irritação da pele. Por exemplo, marcas como a Native e a Schmidt ganharam popularidade ao enfatizar as formulações vegan e não tóxicas .

Os avanços tecnológicos estendem-se também às embalagens, com uma mudança para materiais ecológicos e opções recarregáveis, reduzindo o impacto ambiental. Estas inovações não só atraem os consumidores ambientalmente conscientes, como também melhoram a conveniência e a funcionalidade.

Além disso, a utilização de linhas de produção automatizadas aumenta a eficiência e a escalabilidade, permitindo aos fabricantes responder rapidamente às tendências do mercado. A ascensão do comércio eletrónico acelerou ainda mais o crescimento, permitindo às marcas alcançar públicos mais vastos através das plataformas online.

À medida que o mercado continua a expandir-se, a combinação de formulações inovadoras e práticas sustentáveis ​​irá moldar o futuro dos desodorizantes em stick, tornando-os mais apelativos para uma base de consumidores preocupados com a saúde e com o ambiente. Este cenário dinâmico posiciona o mercado dos desodorizantes em stick para um sucesso e evolução contínuos.

Tamanho do mercado de desodorizantes em stick

O tamanho global do mercado de desodorizantes em stick foi avaliado em 3,09 mil milhões de dólares em 2023 e deverá atingir os 4,48 mil milhões de dólares até 2031, com um CAGR de 4,81% durante o período de previsão de 2024 a 2031. Para além dos insights sobre cenários de mercado, tais como valor de mercado, taxa de crescimento, segmentação, cobertura geográfica e grandes players, os relatórios de mercado com curadoria da Data Bridge Market Research incluem também análise especializada aprofundada, análise de preços, análise de quota de marca, inquérito ao consumidor, análise demográfica, análise da cadeia de abastecimento, análise da cadeia de valor, visão geral das matérias-primas/consumíveis, critérios de seleção de fornecedores, análise PESTLE, análise de Porter e enquadramento regulamentar.

Tendências do mercado de desodorizantes em stick

“Ascensão dos Ingredientes Naturais e Biológicos”

Uma tendência significativa que impulsiona o crescimento no mercado dos desodorizantes em stick é a crescente preferência dos consumidores por ingredientes naturais e biológicos. Os consumidores estão cada vez mais preocupados com a saúde e com os potenciais efeitos nocivos dos produtos químicos sintéticos nos produtos de higiene pessoal. Marcas como a Schmidt's e a Native ganharam popularidade ao oferecer opções sem alumínio, vegan e cruelty-free que têm repercussões nos consumidores ecologicamente conscientes. Esta mudança para uma beleza limpa levou a um aumento da procura de desodorizantes feitos com ingredientes vegetais e óleos essenciais , promovendo um cenário competitivo onde as marcas inovam para satisfazer estas preferências. Projeta-se que esta tendência continue a influenciar positivamente a dinâmica do mercado. Por exemplo, em junho de 2022, a marca Secret da Procter & Gamble lançou a sua coleção Weightless Dry Spray, oferecendo opções sem alumínio e antitranspirantes, concebidas para combater eficazmente o suor e o odor. Esta linha inovadora serve os consumidores que procuram uma proteção leve sem comprometer a eficácia. Ao focar-se em formulações modernas, a Secret pretende melhorar a experiência do utilizador e, ao mesmo tempo, alinhar-se com as tendências de produtos de beleza mais limpos.

Âmbito do relatório e segmentação de mercado em bastão desodorizante     

Deodorant Stick Market Definition

A deodorant stick is a personal care product designed to mask or eliminate body odor caused by bacterial growth in sweat. Typically housed in a cylindrical container, it dispenses a solid or semi-solid formulation that glides smoothly onto the skin. Deodorant sticks may contain various active ingredients, such as aluminum compounds for antiperspirant properties or natural components such as baking soda and essential oils for a more organic approach. They are convenient to use, portable, and often feature pleasant fragrances. Many consumers prefer stick formats for their ease of application and minimal mess compared to sprays or roll-ons.

Deodorant Stick Market Dynamics

Drivers

• Increased Participation in Sports and Fitness

The rising trend of health and fitness has significantly impacted the deodorant stick market. As more individuals participate in sports and regular workouts, the demand for effective deodorants that can withstand sweat and odor becomes crucial. Brands such as Dove and Old Spice have responded by developing specialized deodorant sticks designed for active lifestyles, promoting features such as long-lasting protection and sweat resistance. Additionally, the popularity of fitness influencers and social media campaigns has heightened awareness about the importance of personal care during physical activities. This shift not only drives sales but also encourages innovation in product formulations, catering to the needs of active consumers.

• Rising Awareness of Personal Hygiene

The growing emphasis on personal hygiene, particularly post-pandemic, has significantly impacted consumer behavior. Individuals are more conscious of cleanliness and body odor, leading to a surge in demand for effective deodorant options. For instance, In September 2022, Unilever PLC launched Schmidt’s, a new certified natural aerosol deodorant brand, expanding its footprint in the beauty and personal care market. This strategic move aims to cater to the growing demand for natural products while enhancing the company’s product offerings. Schmidt's focuses on providing effective solutions for consumers looking for environmentally friendly and health-conscious deodorant options.

Opportunities

• Growing Male Grooming Market

The expanding male grooming market presents significant opportunities for deodorant stick brands. Increasing awareness and acceptance of personal care among men have led to a surge in demand for products tailored specifically for them. For instance, In September 2023, Ombré Men, a brand dedicated to men's personal care, introduced an all-natural deodorant featuring a refill insert system that significantly reduces waste. Composed entirely of plant-derived ingredients, this product avoids harmful substances such as aluminum, parabens, and phthalates. By prioritizing sustainability and health, Ombré Men positions itself as a forward-thinking option for eco-conscious consumers.

• Social Media Influence

The rise of social media platforms such as Instagram and TikTok has transformed how consumers discover beauty and grooming products, including deodorant sticks. Influencers and beauty gurus often showcase their favorite products, driving trends and creating buzz. For instance, In February 2024, Old Spice, a renowned name in grooming products, launched a NEW Total Body Deodorant collection designed for comprehensive use from head to toe. These products promise 24/7 freshness, ensuring users feel clean and invigorated all day. With a focus on versatility and convenience, this collection addresses the needs of modern consumers looking for effective, multi-purpose personal care solutions.

Restraints/Challenges

• Skin Sensitivity and Allergies

Skin sensitivity and allergies significantly hinder the deodorant stick market. Many consumers suffer from irritations or allergic reactions caused by common ingredients such as fragrances, alcohol, and parabens. As a result, there is a growing preference for hypoallergenic products that are perceived as safer and gentler on the skin. This shift in consumer behavior restricts the market growth for traditional deodorant sticks, which often contain these irritating substances. Additionally, brands that fail to adapt to this demand may struggle to retain their customer base, further limiting market potential as consumers increasingly seek alternatives that prioritize skin health and comfort.

• Competition from Alternatives

The deodorant stick market faces significant challenges from the growing popularity of natural and spray deodorants. Consumers are increasingly gravitating toward roll-ons and natural formulations, which often advertise superior efficacy and a cleaner ingredient profile. These alternatives appeal to health-conscious shoppers seeking products free from synthetic chemicals and artificial fragrances. As a result, traditional stick deodorants are experiencing decreased demand, particularly among younger demographics who prioritize eco-friendliness and ingredient transparency. This shift in consumer preference not only hinders the growth of the stick format but also intensifies competition, forcing brands to reevaluate their product offerings to remain relevant in a rapidly changing market landscape.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Deodorant Stick Market Scope

The market is segmented on the basis of product type, packaging material, sales channel and end user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• With-Alcohol
• Alcohol-Free

 Packaging Material

• Glass
• Metal
• Plastic

 Sales Channel

• Store Based Retailing
  • Modern Retailers
  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Retailers
  • Specialty Stores
  • Independent Grocers
  • Other Retailers
• Online Retailing

 End User

• Men
• Women
• Others

Deodorant Stick Market Regional Analysis

The market is analyzed and market size insights and trends are provided by product type, packaging material, sales channel and end user as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

Europe is expected to dominate the deodorant stick market due to rising consumption and an increasing number of manufacturers. The region's growing focus on hygiene and personal care, driven by consumer awareness and lifestyle changes, will further enhance market growth. This trend is expected to continue throughout the forecast period.

Asia Pacific is projected to observe significant growth in the deodorant stick market, driven by increasing demand for sweat prevention during sports activities. Rising purchasing power and robust economic growth further enhance market potential. Consumers are increasingly prioritizing personal hygiene, creating opportunities for brands to innovate and expand their product offerings in the region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Deodorant Stick Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Deodorant Stick Market Leaders Operating in the Market Are:

• Avon (U.S.)
• Beiersdorf AG (Germany)
• Colgate-Palmolive Company (U.S.)
• Adhesives Technologies India Private Limited (India)
• Procter & Gamble (U.S.)
• Unilever (U.K.)
• Mandom Corp (Japan)
• L'Oréal S.A. (France)
• Adidas America Inc. (U.S.)
• Calvin Klein (U.S.)
• Kao Corporation (Japan)
• The Estée Lauder Companies Inc. (U.S.)
• Playboy (U.S.)
• Chanel (France)
• Christian Dior SE (France)
• Godrej Consumer Products Limited (India)
• Church & Dwight Co., Inc. (U.S.)
• Yardley London (U.K.)
• Giorgio Armani S.p.A. (Italy)
• Toms of Maine, Inc. - (U.S.)

Latest Developments in Deodorant Stick Market

• In April 2024, Tom's of Maine unveiled its "Smell Good, Good" campaign, introducing a new line of deodorants and antiperspirants packaged in modern containers crafted from 100% recycled plastic. The innovative formulations are aluminum-free and incorporate naturally sourced aloe vera, promoting skin health. This launch reflects the brand’s commitment to sustainability while appealing to consumers seeking effective, eco-friendly personal care options
• In May 2021, Grove Collaborative expanded its personal care range by launching the first-ever 100% plastic-free deodorant and body care refill system. This groundbreaking initiative aligns with the company’s goal of achieving 100% plastic-free operations by 2025. By prioritizing sustainability, Grove Collaborative appeals to eco-conscious consumers seeking innovative solutions that reduce environmental impact while maintaining product efficacy
• Em maio de 2021, a Unilever PLC anunciou a transição da sua linha de desodorizantes Degree para embalagens recarregáveis ​​com tudo incluído. Esta abordagem inovadora visa aumentar a conveniência para os consumidores, especialmente aqueles com deficiência visual ou deficiência motora dos membros superiores. O design enfatiza a facilidade de utilização e a sustentabilidade, reduzindo significativamente o desperdício de plástico virgem ao incorporar aço inoxidável e materiais reciclados nas suas embalagens ecológicas.
• Em abril de 2021, a Dove lançou o seu primeiro desodorizante recarregável com embalagem em aço inoxidável, deixando de lado as embalagens de plástico nos EUA. Disponível em grandes retalhistas como a Target e a Walmart, este produto satisfaz a procura dos consumidores por opções sustentáveis. Com um foco estratégico na redução de resíduos plásticos, a iniciativa da Dove reflete uma tendência crescente para produtos de higiene pessoal amigos do ambiente, que deverá aumentar a procura do mercado

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