Global Craft Beer Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2031

Análise do mercado da cerveja artesanal

O mercado da cerveja artesanal registou um crescimento significativo na última década, impulsionado por uma crescente preferência dos consumidores por sabores únicos e métodos de produção artesanal. Os desenvolvimentos recentes indicam um aumento do número de microcervejarias e cervejarias, particularmente na América do Norte e na Europa, onde a inovação nos sabores e estilos de cerveja prospera. O mercado é cada vez mais influenciado pelas tendências de sustentabilidade e de fornecimento local, à medida que os consumidores procuram produtos ecológicos e centrados na comunidade. Além disso, o advento do comércio eletrónico transformou os canais de distribuição, tornando as cervejas artesanais mais acessíveis a um público mais vasto. No geral, o mercado da cerveja artesanal está preparado para uma expansão contínua, impulsionado pela evolução das preferências dos consumidores, um forte foco na qualidade e inovação contínua na indústria.

Tamanho do mercado de cerveja artesanal

O tamanho do mercado global de cerveja artesanal foi avaliado em 3,11 mil milhões de dólares em 2023 e deverá atingir os 7,86 mil milhões de dólares até 2031, com um CAGR de 12,30% durante o período de previsão de 2024 a 2031. Além dos insights sobre cenários de mercado como o valor de mercado, taxa de crescimento, segmentação, cobertura geográfica e grandes players, os relatórios de mercado com curadoria da Data Bridge Market Research incluem também análise especializada aprofundada, análise de preços, análise de quota de marca, pesquisa de consumidores, análise demográfica, análise da cadeia de abastecimento, análise da cadeia de valor, visão geral das matérias-primas/consumíveis, critérios de seleção de fornecedores, análise PESTLE, análise de Porter e enquadramento regulamentar.

Tendências do mercado da cerveja artesanal

“Procura de bebidas exclusivas e de alta qualidade”

O mercado da cerveja artesanal está a testemunhar tendências dinâmicas impulsionadas pela procura dos consumidores por bebidas alcoólicas exclusivas e de alta qualidade . Uma tendência notável é o aumento de cervejas artesanais com baixo teor de álcool e sem álcool, atendendo a consumidores preocupados com a saúde que procuram opções saborosas sem os efeitos do álcool. As inovações nas técnicas de fabrico de cerveja e na obtenção de ingredientes permitiram às cervejeiras criar diversos perfis de sabores, mantendo ao mesmo tempo um teor alcoólico mais baixo. Esta mudança reflecte um movimento mais amplo em direcção ao bem-estar e à moderação nos hábitos de consumo. À medida que o mercado continua a evoluir, as cervejeiras estão a experimentar vários ingredientes, incluindo frutas, especiarias e ervas secas , para melhorar as suas ofertas. No geral, o mercado da cerveja artesanal está a adaptar-se às mudanças nas preferências dos consumidores, mantendo ao mesmo tempo os seus valores fundamentais de qualidade e criatividade.

Âmbito do relatório e segmentação do mercado de cerveja artesanal  

Definição do mercado de cerveja artesanal

A cerveja artesanal é definida como a cerveja produzida por pequenas cervejarias independentes que se concentram na qualidade, no sabor e nos métodos tradicionais de fabrico de cerveja. Estas cervejeiras priorizam a criatividade e a inovação, experimentando frequentemente ingredientes e receitas exclusivas. A cerveja artesanal é caracterizada pelos seus diversos estilos e sabores, refletindo a cultura e as preferências locais, e é celebrada pela sua abordagem artesanal e ligação à comunidade.

Dinâmica do mercado da cerveja artesanal

Motoristas

• Ascensão dos consumidores preocupados com a saúde

O aumento de consumidores preocupados com a saúde influenciou significativamente o mercado da cerveja artesanal, levando a um interesse crescente em opções de cervejas e vinhos artesanais com baixo teor de álcool e sem álcool. À medida que os indivíduos se tornam mais conscientes das implicações do consumo de álcool para a saúde, muitos procuram alternativas saborosas que se alinhem com as suas escolhas de estilo de vida. Esta mudança levou as cervejeiras a inovar, desenvolvendo uma gama de cervejas com baixo teor alcoólico e sem álcool que mantêm a qualidade e o sabor associados à produção artesanal. Estes produtos servem os consumidores que procuram moderar a ingestão de álcool e atraem novos consumidores que desejam aproveitar a experiência da cerveja artesanal sem os efeitos do álcool, impulsionando ainda mais o crescimento do mercado.

• Aumento da procura do consumidor por sabores únicos

O crescente interesse em sabores e estilos únicos entre os consumidores é um motor significativo de crescimento no mercado da cerveja artesanal. À medida que os entusiastas da cerveja procuram novas e excitantes experiências de sabor, as cervejeiras são inspiradas a inovar e a experimentar diversos ingredientes e técnicas de fabrico de cerveja. Esta tendência incentiva a criação de ofertas distintas, como cervejas com infusão de fruta, cervejas pretas temperadas e cervejas ácidas, que vão ao encontro das crescentes preferências dos consumidores. A busca pela individualidade no sabor aumenta o apelo da cerveja artesanal e promove uma comunidade vibrante de amantes de cerveja ansiosos por explorar e apoiar as cervejarias locais. Esta atmosfera dinâmica acaba por conduzir a uma seleção mais ampla de cervejas artesanais no mercado, aumentando as vendas e o envolvimento geral.

Oportunidades

• Alargamento das opções com baixo teor de álcool e não alcoólicas

A crescente procura por alternativas mais saudáveis ​​nas escolhas de bebidas apresenta uma oportunidade de mercado significativa para as cervejeiras inovarem e criarem cervejas atraentes com baixo teor de álcool e sem álcool . À medida que os consumidores priorizam o bem-estar e a moderação, muitos procuram opções saborosas que proporcionem a experiência da cerveja artesanal sem os efeitos do álcool. Esta mudança incentiva as cervejeiras a experimentar novos ingredientes e técnicas de fabrico de cerveja, levando ao desenvolvimento de uma gama diversificada de ofertas com baixo teor de álcool e sem álcool. Ao servir este segmento preocupado com a saúde, as cervejeiras podem atrair um público mais vasto, incluindo aqueles que normalmente não se envolvem com a cerveja artesanal tradicional, impulsionando, em última análise, as vendas e expandindo o alcance do mercado.

• Penetração no Mercado Internacional

Many craft breweries are actively exploring opportunities to enter international markets, leveraging the growing global trend toward craft beer and the consumer appetite for unique flavors. As international interest in craft beverages rises, breweries can expand their reach by introducing their distinctive products to new audiences. This expansion allows breweries to diversify their revenue streams and fosters brand recognition and loyalty in foreign markets. By adapting their offerings to local tastes and preferences, craft breweries can capitalize on the burgeoning global craft beer culture, enhancing their competitiveness and driving sustainable growth in an increasingly interconnected market.

Restraints/Challenges

• Intense Competition in Crafted Breweries

The rapid proliferation of craft breweries has created a highly saturated market, where competition is fierce. New entrants often struggle to differentiate themselves and secure a loyal customer base amid the overwhelming choices available to consumers. Established brands face similar challenges as they compete with a growing number of innovative breweries that continuously introduce unique flavors and styles. This saturation intensifies the competition for shelf space in retail and distribution channels and makes it increasingly difficult for both newcomers and established players to maintain their market share and profitability in an ever-evolving landscape. .

• High Operating Costs

Craft breweries often encounter significant initial investments and ongoing operating expenses, presenting a notable restraint on their profitability. The costs associated with acquiring brewing equipment, sourcing high-quality ingredients, and hiring skilled labor can be substantial, particularly for startups. Additionally, breweries must allocate funds for marketing, distribution, and compliance with regulatory requirements, further straining financial resources. These high overhead costs can make it challenging for new and smaller breweries to achieve sustainable profit margins, especially in the competitive craft beer market. As a result, managing these financial pressures is crucial for breweries to thrive and grow in an increasingly crowded landscape.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Craft Beer Market Scope

The market is segmented on the basis of product type, type, distribution channel, and age group. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Ale
• Lagers
• Specialty Beers
• Others

    Type

• Alcoholic
• Non-Alcoholic

Distribution Channel

• On-Trade
• Off-Trade

Age Group

• 21–35 Years Old
• 40–54 Years Old
• 55 Years and Above

Craft Beer Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, product type, type, distribution channel, and age group as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E., Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

North America is anticipated to lead the global craft beer market, driven by the origins of the craft beer movement in the U.S. The region boasts a highly developed craft beer industry, featuring a substantial number of breweries that contribute to its growth. This strong foundation is expected to propel further expansion of the craft beer market throughout the forecast period.

Asia-Pacific region is projected to experience the fastest growth in the craft beer market during the forecast period, driven by shifting consumer preferences and globalization. A burgeoning middle class, along with the emergence of local breweries, contributes to increased interest in craft beer, particularly among younger consumers. Additionally, factors such as food pairings, tourism, health awareness, and supportive government policies are expected to further accelerate the market's expansion in this dynamic region.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Craft Beer Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Craft Beer Market Leaders Operating in the Market Are:

• Davide Campari-Milano N.V. (Italy)
• Diageo (U.K.)
• Halewood Sales (U.K.)
• ASAHI GROUP HOLDINGS, LTD. (Japan)
• Accolade Wines (Australia)
• Bacardi & Company Limited (Bermuda)
• Mike's Hard Lemonade (U.S.)
• Castel Group (France)
• SUNTORY HOLDINGS LIMITED (Japan)
• Anheuser-Busch Companies, LLC (Belgium)
• Brown‑Forman (U.S.)
• United Brands LLC (U.S.)
• Pernod Ricard (France)
• Molson Coors Beverage Company (U.S.)

Latest Developments in Craft Beer Market

• In April 2023, Bell's Brewery Inc. announced its plans to expand distribution into Alaska, Idaho, Oregon, Utah, and Washington, among five additional states. This strategic move aims to broaden the brewery's market reach and enhance brand visibility in these regions. By entering these new markets, Bell's Brewery seeks to connect with a wider audience of craft beer enthusiasts and capitalize on the growing demand for its products
• In March 2023, New Belgium Brewing Company Inc. announced its agreement to acquire a 259,000-square-foot brewing facility located in Daleville, Virginia, previously owned by Constellation Brands. This strategic acquisition is expected to enhance New Belgium's production capabilities and expand its operational footprint. By securing this state-of-the-art plant, New Belgium aims to bolster its capacity to meet growing consumer demand for its craft beer offerings
• In December 2023, Sierra Nevada Brewing Co. launched its inaugural line of non-alcoholic brews, featuring Trail Pass IPA and Trail Pass Golden, which are now available on shelves across the U.S. This introduction marks a significant step for the brewery as it expands its offerings to include non-alcoholic options. Additionally, to complement this new portfolio, Sierra Nevada is releasing Hop Splash Citrus, a line extension of its popular Hop Splash sparkling water, further enhancing its product range for consumers seeking refreshing alternatives
• In April 2021, B9 Beverages Pvt. Ltd., operating under the brand Bira91, revealed plans to introduce a limited edition of craft beers featuring a variety of bold flavors in India. This initiative responds to the rising consumer demand for unique and exquisite taste experiences. By expanding their product line, Bira91 aims to capture the attention of adventurous beer enthusiasts seeking innovative flavor profiles
• In October 2020, Latambarcem Brewers introduced their bottled craft beer brand, Maka di, in India, capitalizing on the growing popularity of beer in the country. This launch aims to meet the increasing demand for diverse and quality craft beer options among Indian consumers. By offering Maka di, Latambarcem Brewers seeks to establish a strong presence in the expanding craft beer market in India

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