Mercado Global de Cosmética – Tendências da Indústria e Previsão para 2031

Análise e dimensão do mercado de cosméticos

As novas formulações e tecnologias remodelam continuamente a indústria cosmética, oferecendo benefícios como maior eficácia, sustentabilidade e segurança. O avanço impulsiona a satisfação do consumidor através de produtos melhorados, ao mesmo tempo que beneficia as empresas com uma maior quota de mercado e lealdade à marca. Este ciclo dinâmico impulsiona o mercado da cosmética, atendendo à evolução das preferências dos consumidores e às exigências da sociedade.

A dimensão do mercado global de cosméticos foi avaliada em 268,97 mil milhões de dólares em 2023, deverá atingir 422,27 mil milhões de dólares até 2031, com um CAGR de 5,80% durante o período de previsão de 2024 a 2031. Para além dos insights de mercado, tais como valor de mercado, crescimento taxa, segmentos de mercado, cobertura geográfica, participantes do mercado e cenário de mercado, o relatório de mercado com curadoria da equipa de pesquisa de mercado da Data Bridge inclui análise especializada aprofundada, análise de importação /exportação, análise de preços, análise de consumo de produção e comportamento do consumidor.

Âmbito do relatório e segmentação de mercado

Market Definition

Cosmetics are products used to enhance or alter one's appearance, primarily focusing on skin, hair, and overall aesthetic appeal. They encompass a wide range of items such as makeup, skincare, hair care, and fragrances. Cosmetics are often used for personal grooming, self-expression, and to boost confidence. They can come in various forms including creams, powders, lotions, and sprays, catering to diverse beauty needs.

Cosmetics Market Dynamics

Drivers

• Social Media Influence in Promoting Beauty Standards and Trends

Social media significantly impacts the cosmetics market by shaping beauty ideals and trends. Platforms showcase diverse beauty standards, while influencers wield considerable influence over consumer preferences. For instance, a makeup tutorial video featuring a popular beauty influencer can spark a surge in demand for specific products, illustrating how social media seamlessly links trends and consumer preferences, shaping the dynamic landscape of the beauty industry.

• Demographic Shifts Demand for Anti-Aging and Skincare Products

The cosmetics market experiences a surge in demand for anti-aging and skincare products due to aging populations seeking specialized solutions. Concurrently, Millennials and Gen Z, emphasizing self-expression, redefine beauty standards, propelling innovation. This trend leads to a diverse range of inclusive products tailored to varying age groups' evolving preferences, fostering a dynamic market. For instance, specialized anti-aging serums and makeup lines catering to diverse skin tones exemplify this industry response to demographic shifts.

Opportunities

• Customization and Personalization Engage Consumers

The cosmetic market benefits from the trend of customization and personalization, offering brands a chance to connect with consumers through tailored products. Utilizing technology, companies can create personalized skincare regimens or makeup shades, enhancing the consumer experience and building brand loyalty. Through catering to individual preferences, brands stand out in a crowded market, meeting the rising demand for unique beauty solutions. For instance, offering custom foundation shades to match diverse skin tones fosters inclusivity and customer satisfaction.

• Growing Demand for Sustainable and Eco-Friendly Beauty Products

The cosmetics sector witnesses a surge in the desire for sustainable and eco-conscious beauty items, presenting a substantial opportunity for environmentally mindful brands. Consumers are actively seeking products that align with ethical and eco-friendly principles, paving the way for companies that prioritize sustainability. Through crafting innovative solutions such as biodegradable packaging, responsibly sourced ingredients, and eco-conscious manufacturing, brands can cater to this burgeoning demand for sustainable beauty choices, securing their place in the market.

Restraints/Challenges

• Price Sensitivity Among Consumers in Economic Downturns

During economic downturns, consumers prioritize essentials over non-essentials such as cosmetics, leading to decreased beauty product purchases. This heightened price sensitivity reduces market growth, posing challenges for cosmetic companies. Declining demand results in slower market expansion, highlighting consumer price sensitivity as a key restraint in the cosmetics industry during times of financial uncertainty.

• Regulatory Compliance for Ingredient Safety and Testing

Stringent regulatory standards necessitate extensive ingredient testing and safety protocols, elongating product development timelines and raising costs. This hampers market growth by slowing new product introductions. Compliance hurdles delay in cosmetics marketing initiatives, curtailing the industry's agility in addressing changing consumer preferences and trends, thus obstructing market expansion.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In June 2023, Vellvette Lifestyle Private Limited, trading as Sugar Cosmetics, expanded by opening its first offline stores in Bengaluru, located in Orion Mall. Spanning 400 square feet, the move signifies the brand's strategic foray into offline retail, aiming to engage customers in a brick-and-mortar setting and broaden its market reach
• In January 2023, Maybelline New York launched the Fit Me Fresh Tint foundation, a versatile 2-in-1 product blending makeup and skincare benefits. Enriched with pigments, vitamin C, and SPF 50, the foundation caters to consumer preferences for multifunctional and protective beauty solutions suitable for everyday wear
• In June 2022, L'Oreal reintroduced Lancôme, its luxury beauty brand, in India to meet the escalating demand for high-end personal care products. Capitalizing on the country's growing market trend for premium beauty offerings, the relaunch targets consumers seeking luxurious experiences within India's beauty and personal care segments
• In November 2021, The Estée Lauder Companies Inc. and Florida A&M University launched a collaborative talent and development program focused on nurturing the next generation of black beauty professionals in travel retail. Through an exclusive internship and scholarship initiative, the program underscores their commitment to diversity and inclusion within the beauty industry
• In September 2021, Coty Inc. announced a partnership with Perfect Corp. to integrate AI and AR technologies into its cosmetics brands digital marketing toolkits. By leveraging advanced technologies for virtual try-on experiences and innovative marketing strategies, the collaboration aims to elevate the consumer experience within Coty's cosmetic product lines

Cosmetics Market Scope

The market is segmented on the basis of product type, nature, category, packaging type, distribution channel, form and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Skin Care
  • Masks
  • Moisturizers
  • Body Lotions
  • Toner
  • Cleansing Cream
  • Facial Remover
  • Sunscreens
  • Body Wash
  • Night Serum
  • Day Cream
  • Hand and Foot Creams
  • Others
• Hair Care
  • Shampoo
  • Conditioners
  • Hair Color
  • Type
  • Hair Dyes And Colors
  • Hair Bleaches
  • Hair Tints
  • Others
  • Hair Type
  • Normal
  • Oily
  • Dry
  • Serums
  • Oil
  • Sprays
  • Others
• Make Up
  • Lipstick
  • Eye Shadows
  • Mascara
  • Foundation
  • Bronzer
  • Blush
  • Others
    • Deodorants and Fragrances
    • Others
• Nature
  • Inorganic
  • Organic

Form

• Creams and Gels
• Lotions
• Sprays
• Solid
• Others

Category

• Mass Product
• Premium Product
• Professional Product

Packaging Type

• Bottles And Jars
• Tubes
• Containers
• Pumps and  Dispensers
• Sticks
• Aerosol Cans
• Pouches
• Blisters And Strip Packs
• Others

Distribution Channel

• Offline
  • Specialty Stores
  • Supermarkets/Hypermarkets
  • Pharmacies
  • Salons
  • Others
• Online

End-User

• Women
• Men
• Unisex
• Kids

Cosmetics Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by product type, nature, category, packaging type, distribution channel, form and application as referenced above.

Os países abrangidos no relatório de mercado são os EUA, Canadá, México na América do Norte, Alemanha, Suécia, Polónia, Dinamarca, Itália, Reino Unido, França, Espanha, Países Baixos, Bélgica, Suíça, Turquia, Rússia, Resto da Europa na Europa , Japão , China, Índia, Coreia do Sul, Nova Zelândia, Vietname, Austrália, Singapura, Malásia, Tailândia, Indonésia, Filipinas, Resto da Ásia-Pacífico (APAC) na Ásia-Pacífico (APAC), Brasil, Argentina, Resto da América do Sul como uma parte da América do Sul, Emirados Árabes Unidos, Arábia Saudita, Omã, Qatar, Kuwait, África do Sul, Resto do Médio Oriente e África (MEA) como parte do Médio Oriente e África (MEA).

Espera-se que a Europa domine o mercado dos cosméticos, liderada pela forte posição da Alemanha no setor. O maior interesse dos consumidores pelos produtos biológicos impulsiona esta dominância, reflectindo uma tendência para escolhas ecologicamente conscientes. O mercado responde com soluções de beleza naturais e sustentáveis, alinhando com as preferências dos consumidores alemães.

Espera-se que a América do Norte cresça no mercado dos cosméticos, com os EUA a garantirem a segunda maior quota, impulsionados por uma infinidade de participantes influentes. Este domínio decorre da procura robusta dos consumidores, da inovação e da penetração estratégica no mercado, solidificando a posição da região como um centro chave para o crescimento da indústria cosmética.

A secção do país do relatório também fornece fatores individuais de impacto no mercado e alterações na regulamentação do mercado que impactam as tendências atuais e futuras do mercado. Pontos de dados como a análise da cadeia de valor a jusante e a montante, tendências técnicas e análise das cinco forças de Porter, estudos de caso são alguns dos indicadores utilizados para prever o cenário de mercado para países individuais. Além disso, são considerados a presença e disponibilidade de marcas globais e os desafios enfrentados devido à grande ou escassa concorrência de marcas locais e nacionais, o impacto das tarifas nacionais e das rotas comerciais, ao mesmo tempo que se fornece uma análise de previsão dos dados do país.

Análise do cenário competitivo e da quota de mercado dos cosméticos

O cenário competitivo do mercado fornece detalhes por concorrente. Os detalhes incluídos são a visão geral da empresa, finanças da empresa, receitas geradas, potencial de mercado, investimento em investigação e desenvolvimento, novas iniciativas de mercado, presença global, localizações e instalações de produção, capacidades de produção, pontos fortes e fracos da empresa , lançamento de produto, largura e amplitude do produto, aplicação domínio. Os dados acima fornecidos estão apenas relacionados com o foco das empresas em relação ao mercado.

Alguns dos principais players que operam no mercado são:

• Procter & Gamble (EUA)
•  L’Oréal Paris (França)
•  Estée Lauder (EUA)
•  (EUA)
•  Shiseido Company, Limited (Japão)
•  Colgate-Palmolive Company (EUA)
•  Corporação Kao (Japão)
• Unilever (Reino Unido)
•  AMOREPACIFIC US, INC. (Coreia do Sul)
•  (EUA)
•  Revlon (EUA)
•  LMVH (França)
•  Oriflame Cosmetics Global SA (Suíça)
•  Henkel AG & Co. KGaA (Alemanha)
•  Mary Kay (EUA)
•  Natura&Co (Brasil)
•  CHANEL (França)
•  KOSÉCorporation (Japão)

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