Mercado global de eletrodomésticos – Tendências do setor e previsão para 2031

Análise e dimensão do mercado de eletrodomésticos

O mercado global de eletrodomésticos está a registar um crescimento constante, impulsionado por fatores como o aumento dos rendimentos disponíveis, a urbanização e os avanços tecnológicos. A crescente consciencialização dos consumidores sobre a eficiência energética e a sustentabilidade está também a influenciar as tendências do mercado. Os principais aparelhos, como frigoríficos, máquinas de lavar roupa e aparelhos de cozinha, continuam a dominar o mercado, com a procura a ser impulsionada pelas compras de substituição e atualizações para modelos mais eficientes em termos energéticos. Nos mercados emergentes, a rápida urbanização e uma classe média em expansão estão a alimentar a procura de electrodomésticos.    

O tamanho do mercado global de eletrodomésticos foi avaliado em 382,64 mil milhões de dólares em 2023 e deverá atingir os 527,71 mil milhões de dólares até 2031, com um CAGR de 4,10% durante o período de previsão de 2024 a 2031. Para além dos insights sobre cenários de mercado, tais como valor de mercado, taxa de crescimento, segmentação, cobertura geográfica e grandes players, os relatórios de mercado com curadoria da Data Bridge Market Research incluem também análises especializadas aprofundadas, produção e capacidade da empresa representada geograficamente, layouts de rede de distribuidores e parceiros, detalhes e análise atualizada das tendências de preços e análise do défice da cadeia de abastecimento e da procura.

Âmbito do relatório e segmentação de mercado       

Definição de mercado

Os aparelhos de consumo referem-se a dispositivos elétricos ou mecânicos utilizados nas casas para diversos fins, como cozinhar, limpar, conservar alimentos e conforto. Estes aparelhos são concebidos para tornar as tarefas diárias mais fáceis e eficientes para os consumidores. Estes dispositivos são comummente utilizados para fins pessoais ou domésticos, visando melhorar a qualidade de vida e o conforto dos indivíduos e das famílias. Incluem frigoríficos, máquinas de lavar roupa, máquinas de lavar louça, fornos de micro-ondas, aparelhos de ar condicionado, aspiradores e aquecedores de água.

Dinâmica do mercado de eletrodomésticos

Motoristas

• Mudar os estilos de vida e as preferências dos consumidores 

Os consumidores procuram cada vez mais aparelhos que possam agilizar as suas tarefas diárias e poupar tempo, como aparelhos inteligentes que possam ser controlados remotamente ou aparelhos com funcionalidades de poupança de energia. O desejo de conveniência também se reflete na procura de aparelhos multifuncionais que possam realizar múltiplas tarefas, reduzindo a necessidade de dispositivos separados e poupando espaço em casa. À medida que os estilos de vida continuam a evoluir, os fabricantes estão a inovar para satisfazer estas preferências em mudança, impulsionando o crescimento do mercado de eletrodomésticos.  

• Integração de casa inteligente  

Os consumidores estão cada vez mais a adotar tecnologias domésticas inteligentes para controlar e monitorizar remotamente os seus eletrodomésticos, gerir o consumo de energia e melhorar a segurança doméstica. A crescente necessidade de dispositivos que possam ser ligados a hubs ou aplicações domésticas inteligentes está a permitir aos utilizadores controlá-los a partir dos seus smartphones ou tablets. Os fabricantes estão a responder desenvolvendo dispositivos com características inteligentes integradas e compatibilidade com plataformas domésticas inteligentes populares, como o Amazon Alexa e o Google Assistant. Esta integração não só melhora a funcionalidade dos eletrodomésticos, como também melhora a experiência geral de casa inteligente para os consumidores, impulsionando o crescimento da indústria de eletrodomésticos.              

Oportunidades

• Aumento do rendimento disponível

The increasing disposable incomes in emerging economies are translating into higher purchasing power for consumer appliances, especially among the middle-class segment. As incomes rise, consumers are more willing to invest in appliances that offer convenience, efficiency, and improved quality of life. This trend is particularly evident in markets such as China, India, and Brazil, where a growing middle class is driving demand for a wide range of consumer appliances. Manufacturers are addressing this by launching cost-effective yet feature-packed appliances designed specifically for the needs of these emerging markets. The rising disposable income in these economies presents significant growth opportunities for the consumer appliances market as more consumers seek to upgrade their lifestyles with modern appliances.       

• Digital Marketing and E-Commerce     

With the increasing use of smartphones and the internet, consumers are increasingly turning to online channels to research and purchase appliances. Digital marketing techniques such as social media advertising, influencer marketing, and search engine optimization (SEO) are helping manufacturers reach their target audience more effectively. E-commerce platforms also enable manufacturers to sell directly to consumers, bypassing traditional retail channels and reducing costs. The rapid growth of digital marketing and e-commerce platforms is opening up new avenues for consumer appliance manufacturers to reach consumers and expand their market reach.

Restraints/Challenges

• High Initial Cost of Consumer Appliance 

The upfront cost of purchasing high-end or energy-efficient appliances can deter some consumers from making the purchase. Although these appliances can provide long-term cost savings through lower energy consumption and increased durability, the upfront investment can be a hurdle for consumers and can be a challenge for market growth. Manufacturers are addressing this challenge by offering financing options, rebates, and incentives to make the home appliance industry more affordable.      

• Awareness of Environmental Issues 

Consumers are increasingly concerned about the environmental footprint of their purchases, including the energy efficiency of appliances and their impact on natural resources. This trend is driving demand for energy-efficient appliances that use sustainable materials and are manufactured using environmentally friendly processes. With the rise of environmental concerns, manufacturers must focus on sustainability in their product offerings to stay competitive in the market. The increasing awareness of environmental issues is leading to consumer reluctance to purchase appliances perceived as having a high environmental impact and challenging market growth.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact data bridge market research for an analyst brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In June 2023, GE Profile introduced the UltraFast Combo, an all-in-one laundry solution featuring ventless heat pump technology. This innovative washer and dryer combination eliminates the need to transfer loads between machines
• In April 2023, Samsung Electronics Co., Ltd. unveiled the SmartThings Station, an affordable smart home hub and fast charging pad. It allows users to automate various aspects of their home environment with quick setup and compatibility with a wide range of smart home products

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Consumer Appliances Market Scope

The market is segmented on the basis of product type, usage, and distribution channels. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Air Solutions
  • HVAC System
  • Air Purifier
  • Air Cooler
  • Fans
  • Exhaust Fans
• Entertainment
  • Television
  • Speaker
  • Smart Speaker and Radio
  • Gaming Console
  • Digital Camera
• Laundry and Cleanliness
  • Washing Machine and Dryers
  • Dishwasher
  • Vacuum Cleaner
• Connectivity
  • Smartphones
  • Tablets and Desktop
  • Laptops and its Accessories
• Water Solution
  • Water Purifiers
  • Water Geysers
  • Water Pump
• Kitchen Appliances
  • Refrigerators
  • Microwave
  • Mixer and Juicer
  • Stove and Hobs
  • Others
• Grooming Accessories
  • Trimmer
  • Hair Dryer
  • Straightener
  • Electric Brush
• Wearables
• Other Consumer Appliances

Usage

• Personal Care/Individual
• Domestic Use

 Distribution Channel

• Online
  • Company Owned Websites
  • E-Commerce Platforms
• Offline
  • Supermarket and Hypermarket
  • Specialty Stores
  • E-Commerce
  • Others

Consumer Appliances Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by country, product type, usage, and distribution channels as referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.

Asia-Pacific is expected to dominate and experience significant growth in the market due to the increasing awareness of the benefits of home appliances in the region its ever-growing population, and rising personal disposable income. As demand for innovative consumer appliances, such as induction cooktops and conventional grills, continues to rise in modern homes across China, consumer electronics giants are increasingly focusing on opening new showrooms and outlets to capitalize on these opportunities.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Consumer Appliances Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.

Alguns dos principais players que operam no mercado são:

• Koninklijke Philips NV (Holanda)
• Procter & Gamble (EUA)
• Panasonic Corporation (Japão)
• Xiaomi (China)
• Wahl Clipper Corporation (EUA)
• Spectrum Brands, Inc.
• Conair Corporation (EUA)
• ANDIS COMPANY (EUA)
• VEGA (Índia)
• Sunbeam Products, Inc.
• Havells India Ltd. (Índia)
• Flyco Global (China)
• ZED LIFESTYLE PVT. LDA. (Índia)
• Felizmente solteiro (Índia)
• General Electric Company (EUA)
• Syska (Índia)
• GRUPO DE PRODUTOS BRIO (EUA)

SKU-66403