Mercado global de medicina complementar e alternativa – Tendências do setor e previsão para 2029

Análise e dimensão do mercado

Nos últimos anos, prevê-se que o mercado da medicina complementar e alternativa cresça rapidamente durante o período de previsão. Aproximadamente dois terços da população da maioria dos países industrializados e em desenvolvimento referiu o uso de medicina alternativa ou complementar. Vários países estão a avançar no sentido da legalização da medicina alternativa e das terapêuticas fundamentadas por evidência clínica. As terapias complementares e alternativas são utilizadas para tratar doenças crónicas, desconforto a longo prazo e suplementos vitamínicos e alimentares, bem como uma dieta convencional.

A Data Bridge Market Research analisa que o mercado da medicina complementar e alternativa foi avaliado em 100,04 mil milhões de dólares em 2021 e deverá atingir os 477,29 mil milhões de dólares até 2029, registando um CAGR de 21,57% durante o período de previsão de 2022 a 2029. O relatório de mercado com curadoria pela equipa de pesquisa de mercado da Data Bridge inclui análise especializada aprofundada, epidemiologia dos doentes, análise de pipeline, análise de preços e estrutura regulamentar.

Definição de mercado

Os produtos e práticas médicas que não são considerados parte da terapêutica médica tradicional ou convencional são designados por medicina complementar e alternativa (MCA). Combina itens e atividades autoadministrados, incluindo remédios homeopáticos, medicamentos à base de plantas, suplementos alimentares, ioga, quiropraxia, acupuntura e massoterapia. Estão incluídas terapias manipulativas e baseadas no corpo, terapia de biocampo e sistemas médicos completos.

Âmbito do relatório e segmentação de mercado

Complementary and Alternative Medicine Market Dynamics

Drivers

• Increasing prevalence of chronic diseases

The rising prevalence of chronic diseases such as cancer is estimated to enhance the growth rate of the complementary and alternative medicine market. Complementary and alternative medicine (CAM) is majorly used in the treatment of cancer and also improves the common side effects such as pain, nausea and fatigue.

• Increasing investment for healthcare infrastructure

Another significant factor influencing the growth rate of complementary and alternative medicine market is the rising healthcare expenditure which helps in improving its infrastructure. Also, various government organizations aims to improve the healthcare infrastructure by increasing funding and this will further influence the market dynamics.

Furthermore, rising initiatives by public and private organizations to spread awareness will expand the complementary and alternative medicine market. Additionally, changing lifestyle of people and rising geriatric population will result in the expansion of complementary and alternative medicine market.

Opportunities

• Increase in the number of research and development activities       

Moreover, the market's growth is fueled by an increase in the number of research and development activities. This will provide beneficial opportunities for the complementary and alternative medicine market growth. Along with this, rising drug approvals and launches will further propel the market’s growth rate.

• Rising number of strategic collaborations

The market has grown substantially as a result of new product introductions in response to increased demand for treatments and continual innovation. For instance, Optum had purchased DaVita Medical Group in 2019. This purchase is towards the development of Novel therapies that children may administer and that can assist physicians, health professionals, physical therapists, and chiropractors. Furthermore, nearly two-thirds of the population in most industrialized and developing nations reported utilizing some type of alternative or complementary treatment as of early 2016.

Moreover, rising investment for the development of advanced technologies and an increase in the number of emerging markets will provide beneficial opportunities for the complementary and alternative medicine market growth during the forecast period.

Restraints/Challenges

On the other hand, high cost associated with the medication will obstruct the growth rate of market. The dearth of skilled professionals and lack of healthcare infrastructure in developing economies will challenge the complementary and alternative medicine market. Additionally, the patient’s self-medication without consulting to physician and lack of awareness among people will act as restrain and further impede the growth rate of market during the forecast period of 2022-2029.

This complementary and alternative medicine market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the complementary and alternative medicine market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Patient Epidemiology Analysis

Complementary and alternative medicine market also provides you with detailed market analysis for patient analysis, prognosis and cures. Prevalence, incidence, mortality, adherence rates are some of the data variables that are available in the report. Direct or indirect impact analyses of epidemiology to market growth are analysed to create a more robust and cohort multivariate statistical model for forecasting the market in the growth period.

COVID-19 Impact on Complementary and Alternative Medicine Market

Over the projected period, the complementary and alternative medicine market was expected to be constrained by the COVID-19 outbreak. Since its emergence in December 2019, the COVID-19  virus has spread to nearly every country on the planet, prompting the World Health Organization (WHO) to declare it a public health emergency. COVID-19, a new coronavirus, was identified as the causal agent in the pneumonia cases. This virus spread quickly over the world, killing many people. COVID-19 was labelled a global pandemic by the World Health Organization (WHO) in March 2020, and rigorous measures to prevent the disease's spread were recommended. Since then, the pandemic has delayed the expansion of the healthcare sector and disrupted the supply chain. Furthermore, governments in many nations had imposed nationwide lockdowns to halt the spread of COVID-19. Similarly, healthcare organizations in numerous nations throughout the world were having difficulty continuing their supply chain activities. The supply chain slowness has also hampered the complementary and alternative medicine market.

Global Complementary and Alternative Medicine Market Scope

The complementary and alternative medicine market is segmented on the basis of treatment, diagnosis, symptoms, dosage form, route of administration, end-users and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Alternative Medical Systems
• Mind-Body Interventions
• Biologically Based Therapies
• Manipulative and Body-Based Methods
• Energy Therapies
• Others

Disease Indication

• Arthritis
• Asthma
• Cancer
• Diabetes
• Cardiology
• Neurology
• Others

End-Users

• Hospitals
• Specialty Clinics
• Therapy Centers
• Others

Distribution Channel

• Hospitals
• Special Clinics/Centers
• Direct Contact
• E-Training
• Others

Complementary and Alternative Medicine Market Regional Analysis/Insights

The complementary and alternative medicine market is analysed and market size insights and trends are provided by country, treatment, diagnosis symptoms, dosage form, route of administration, end-users and distribution channel as referenced above.

The countries covered in the Complementary and alternative medicine market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America

A América do Norte domina o mercado da medicina complementar e alternativa devido à crescente população com doenças graves e ao aumento dos gastos com a saúde, o que impulsionará ainda mais a taxa de crescimento do mercado nesta região. Além disso, a crescente presença de profissionais qualificados influenciará ainda mais a taxa de crescimento do mercado nesta região

Espera-se que a Ásia-Pacífico cresça durante o período de previsão devido ao aumento do uso de suplementos de saúde e à fácil disponibilidade de suplementos à base de plantas nesta região. Além disso, o desenvolvimento da infra-estrutura de cuidados de saúde impulsionará ainda mais a taxa de crescimento do mercado nesta região.

A secção do país do relatório também fornece fatores individuais de impacto no mercado e alterações na regulamentação do mercado interno que impactam as tendências atuais e futuras do mercado. Pontos de dados como a análise da cadeia de valor a jusante e a montante, tendências técnicas e análise das cinco forças de Porter, estudos de caso são alguns dos indicadores utilizados para prever o cenário de mercado para países individuais. Além disso, são considerados a presença e disponibilidade de marcas globais e os desafios enfrentados devido à grande ou escassa concorrência de marcas locais e nacionais, o impacto das tarifas nacionais e das rotas comerciais, ao mesmo tempo que se fornece uma análise de previsão dos dados do país.   

Análise do cenário competitivo e da quota de mercado da medicina complementar e alternativa

O panorama competitivo do mercado da medicina complementar e alternativa fornece detalhes por concorrente. Os detalhes incluídos são a visão geral da empresa, finanças da empresa, receitas geradas, potencial de mercado, investimento em investigação e desenvolvimento, novas iniciativas de mercado, presença global, localizações e instalações de produção, capacidades de produção, pontos fortes e fracos da empresa , lançamento de produto, largura e amplitude do produto, aplicação domínio. Os dados acima fornecidos estão apenas relacionados com o foco das empresas relacionado com o mercado da medicina complementar e alternativa.

Alguns dos principais players que trabalham no mercado da medicina complementar e alternativa são:

• Nordic Naturals (EUA)
• Recompensa da Natureza (EUA)
• Centro de Yoga Unity Woods (EUA)
• Columbia Nutricional (EUA)
• First Natural Brands Ltd. (Reino Unido)
• Ayush Ayurveda (Índia)
• Encapsulações Puras, LLC. (NÓS)
• Quantum-Touch (EUA)
• Herb Pharm, LLC (EUA)
• (EUA)
• Nestlé SA (Suíça)

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