Relatório global de análise do tamanho, quota e tendências do mercado de utensílios de mesa cerâmicos – Visão geral do setor e previsão para 2031

Análise de mercado de utensílios de mesa cerâmicos

O mercado da louça cerâmica tem registado um crescimento significativo, impulsionado pelos avanços na tecnologia e métodos de fabrico inovadores. Os métodos mais recentes incluem a utilização da impressão 3D , que permite a produção rápida de designs complexos e formas personalizadas. Esta tecnologia não só reduz o desperdício, como também permite aos fabricantes criar artigos exclusivos e personalizados que se adequam às preferências do consumidor.

Além disso, a introdução da tecnologia de envidraçado digital melhorou a durabilidade e o apelo estético dos produtos cerâmicos. Este método garante que as cores e os padrões se mantêm vibrantes ao longo do tempo, atraindo consumidores ambientalmente conscientes que procuram opções sustentáveis.

Além disso, os avanços nos fornos energeticamente eficientes e nas técnicas de cozedura melhoraram a eficiência da produção, reduzindo os custos e o impacto ambiental.

O crescimento do mercado é também alimentado pela crescente procura dos consumidores por utensílios de mesa elegantes e de alta qualidade, tanto para uso diário como para ocasiões especiais. A tendência crescente de refeições em casa, amplificada pela pandemia da COVID-19, levou a um aumento da procura de utensílios de mesa de cerâmica elegantes e duráveis. No geral, o mercado da louça cerâmica está preparado para um crescimento contínuo, com tecnologias inovadoras a moldar o futuro das experiências gastronómicas.

Tamanho do mercado de utensílios de mesa cerâmicos

O tamanho do mercado global de louça cerâmica foi avaliado em 75,64 mil milhões de dólares em 2023 e deverá atingir 121,47 mil milhões de dólares até 2031, com um CAGR de 6,10% durante o período de previsão de 2024 a 2031. Além dos insights sobre cenários de mercado como o valor de mercado, taxa de crescimento, segmentação, cobertura geográfica e grandes players, os relatórios de mercado com curadoria da Data Bridge Market Research incluem também análise especializada aprofundada, análise de preços, análise de quota de marca, pesquisa de consumidores, análise demográfica, análise da cadeia de abastecimento, análise da cadeia de valor, visão geral das matérias-primas/consumíveis, critérios de seleção de fornecedores, análise PESTLE, análise de Porter e estrutura regulamentar.

Tendências do mercado de utensílios de mesa cerâmicos

“Aumento de produtos sustentáveis ​​e ecológicos”

O mercado de louça cerâmica está a registar um crescimento significativo devido à crescente procura dos consumidores por produtos sustentáveis ​​e ecológicos. Com uma crescente consciencialização das questões ambientais, os consumidores estão a optar pela loiça de cerâmica como uma alternativa mais saudável e sustentável ao plástico. Marcas como a Bamboo Studio e a Earthware estão a responder lançando produtos cerâmicos biodegradáveis ​​e não tóxicos que servem consumidores ecologicamente conscientes. Além disso, a mudança para uma estética minimalista e natural na decoração da casa está a aumentar o apelo dos talheres de cerâmica. Por exemplo, em novembro de 2023, a Villeroy & Boch, um fabricante europeu líder de cerâmica, revelou uma linha inovadora de talheres ecológicos, fabricados a partir de materiais cerâmicos reciclados. Esta coleção inovadora, concebida para consumidores ambientalmente conscientes, reaproveita resíduos de produção e artigos não vendidos para criar novos produtos de mesa. Este lançamento reflete a tendência crescente de sustentabilidade na indústria cerâmica e sublinha o compromisso da Villeroy & Boch em minimizar a sua pegada ambiental, ao mesmo tempo que vai ao encontro das preferências dos consumidores. Esta tendência não só apoia a sustentabilidade ambiental, como também promove experiências gastronómicas duradouras e elegantes, contribuindo para a expansão do mercado.

Âmbito do relatório e segmentação do mercado de utensílios de mesa cerâmicos 

Definição de mercado de faqueiro de cerâmica

Os talheres de cerâmica referem-se a pratos, tigelas, chávenas e outros artigos de jantar feitos de materiais cerâmicos, geralmente barro, que são moldados e cozinhados a altas temperaturas. Este processo resulta em produtos duráveis ​​e resistentes ao calor que podem ser esmaltados para um maior apelo estético e utilização funcional. Os talheres de cerâmica são populares pela sua versatilidade, sendo adequados tanto para jantares casuais como formais. Pode ser decorado em vários estilos, cores e padrões, sendo uma escolha preferencial para a decoração da casa. Além disso, os talheres de cerâmica não são reativos, o que os torna seguros para servir alimentos, e podem geralmente ser lavados na máquina de lavar louça e no micro-ondas para facilitar a manutenção.

Dinâmica do mercado de utensílios de mesa cerâmicos

Motoristas

• Aumento da procura do consumidor por apelo estético

O mercado de louça cerâmica está a registar um crescimento significativo devido à crescente procura dos consumidores por produtos visualmente atrativos. Os consumidores de hoje priorizam a estética nos jantares, procurando utensílios de mesa que melhorem as suas refeições e a experiência gastronómica em geral. Os talheres de cerâmica oferecem diversos designs, cores e padrões, permitindo aos consumidores expressar o seu estilo pessoal. Por exemplo, marcas como a Villeroy & Boch e a Noritake oferecem coleções que combinam o talento artístico com a funcionalidade, atraindo um público preocupado com o design. Além disso, plataformas de redes sociais como o Instagram exibem mesas lindamente postas, aumentando ainda mais o interesse em talheres de cerâmica atraentes. Esta tendência enfatiza a importância da estética nas decisões de compra dos consumidores, impulsionando a procura do mercado.

• Personalização e tendências de personalização

The rising consumer interest in customization and personalization significantly drives the ceramic tableware market. Consumers are increasingly seeking unique, tailored products that reflect their individual styles and preferences. For instance, In October 2022, Jars Ceramics launched a new showroom at 41 Madison during the New York Tabletop Show, showcasing an exquisite range of stoneware pieces. The display featured rich glazes and colors, including deep blues, greens, and blacks from the Wabi and Dashi collections, alongside charming pastel tones in the Canine collection. This event highlighted Jars Ceramics’ commitment to craftsmanship and creativity in the tableware industry, captivating attendees with its unique designs.

Opportunities

• Increase in Home Cooking and Dining

The surge in home cooking and dining, spurred by the pandemic, presents a significant opportunity for the ceramic tableware market. As consumers prioritize creating enjoyable dining experiences at home, there is an increasing investment in quality ceramic pieces. For instance, brands such as Le Creuset have reported heightened sales of their ceramic cookware and dinnerware as families seek durable, aesthetically pleasing options. In addition, social media platforms, such as Instagram, have popularized home dining, inspiring consumers to showcase their meals on visually appealing tableware. This trend encourages manufacturers to innovate and expand their product lines, catering to the growing demand for both everyday and special occasion ceramics.

• Expanding Food Service Industry

The booming food service industry significantly enhances the demand for ceramic tableware, as restaurants, cafes, and catering services seek durable, aesthetically pleasing options to elevate their dining experiences. For instance, in June 2023, Gemica and Kmk Granit completed the acquisition of the Italian ceramics manufacturer, Spica, known for its sanitaryware body production. This acquisition, finalized on May 3, 2023, involved Imerys selling Spica to its long-term partners Gemica and Kmk Granit, a Czech company specializing in feldspar mining and processing. This partnership aims to leverage Spica’s expertise, enhancing product offerings and strengthening their positions in the ceramics market.

Restraints/Challenges

• High Production Costs

High production costs significantly hinder the ceramic tableware market. The manufacturing process requires expensive raw materials, substantial energy consumption, and skilled labor, contributing to elevated production expenses. These costs are often passed on to consumers, resulting in higher prices for ceramic tableware. In price-sensitive markets, this can lead to reduced demand as consumers may seek more affordable alternatives made from materials such as plastic or glass. In addition, fluctuations in raw material prices can further strain manufacturers, limiting their ability to compete effectively. Consequently, the high production costs create a challenging environment for growth in the ceramic tableware sector.

• Changing Consumer Preferences

Changing consumer preferences significantly hinder the ceramic tableware market. With the growing trend towards casual dining and minimalism, there is a noticeable shift away from traditional ceramic products. Consumers increasingly favor lightweight and durable materials that offer convenience, ease of handling, and simple cleaning, leading to a decline in demand for ceramic tableware. This preference impacts sales as households seek practical solutions that align with their lifestyles, often opting for alternatives such as plastic or stainless steel. The transition to these materials diminishes the appeal of ceramics, further challenging manufacturers to maintain market share in a landscape that prioritizes functionality over aesthetic value.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Ceramic Tableware Market Scope

The market is segmented on the basis of product type, material type, product, application and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Ceramic Dinnerware
• Ceramic Beverage ware
• Ceramic Flatware

 Material Type

• Bone China
• Stoneware
• Porcelain
• Others

 Product

• Plates
• Bowls
• Cups
• Trays
• Cutlery

 Application

• Household Purpose
• Commercial Purpose

Distribution Channel

• Supermarkets and Hypermarkets
• Specialty Stores
• Wholesalers
• Online
• Others

Ceramic Tableware Market Regional Analysis

The market is analyzed and market size insights and trends are provided by product type, material type, product, application and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

Europe is estimated to dominate the ceramic tableware market, driven by its strong market share and revenue. The region's growth is largely attributed to the presence of major ceramic tableware producers, including well-established brands from countries such as France. This dominance is expected to continue throughout the forecast period, supported by a rich tradition of craftsmanship and innovation in ceramic design and production.

Asia-Pacific is estimated to show lucrative growth in the ceramic tableware market due to rising disposable incomes and increasing brand consciousness among consumers. The growing middle class in developing countries, particularly India and China, is driving demand for high-quality and aesthetically pleasing ceramic products. This trend reflects a shift towards premium tableware, catering to both functional needs and lifestyle aspirations in the region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Ceramic Tableware Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Ceramic Tableware Market Leaders Operating in the Market Are:

• Rosenthal GmbH (Germany)
• Villeroy & Boch (Germany)
• KAHLA/Thüringen Porzellan GmbH (Germany)
• staatliche porzellan-manufaktur meissen gmbh (Germany)
• Steelite International (U.K.)
• WMF (Germany)
• Portmeirion Group PLC (U.K.)
• Degrenne (France)
• Tognana Porcellane (Italy)
• Churchill China (UK) Ltd. (U.K.)
• Libbey Glass LLC (U.S.)
• Apulum (Romania)
• Kütahya Porselen (Turkey)
• Vista Alegre (Portugal)
• Bernardaud (France)
• Denby Pottery (U.K.)
• Cerasind (Romania)
• Richard Ginori s.r.l (Italy)
• Royal Crown Derby (England)
• Porland (Turkey)

Latest Developments in Ceramic Tableware Market

• In January 2024, Lenox Corporation, a prominent name in the U.S. tableware market, announced its acquisition of Oneida Consumer LLC. This strategic move aims to enhance Lenox’s market position and broaden its product offerings, allowing consumers to access a more extensive range of tableware options. By merging the strengths of both brands, Lenox is poised to drive innovation and competitiveness in the ceramic tableware sector
• In November 2023, Villeroy & Boch, a leading European ceramic manufacturer, unveiled a groundbreaking eco-friendly tableware line crafted from recycled ceramic materials. This innovative collection, designed for environmentally conscious consumers, repurposes production waste and unsold items to create new tableware products. This launch reflects the growing sustainability trend within the ceramics industry and underscores Villeroy & Boch's commitment to minimizing its environmental footprint while catering to consumer preferences
• In July 2023, In response to evolving consumer shopping behaviors, Noritake Co., Limited significantly enhanced its e-commerce operations. The company introduced an upgraded online platform that provides consumers with a broader selection of its ceramic tableware products. This strategic initiative aims to tap into the increasing trend of online shopping for home goods, enabling Noritake to reach a wider audience and expand its customer base beyond traditional retail outlets
• In July 2023, Steelite International announced its acquisition of Diversified Ceramics Corporation, a strategic move aimed at expanding its ovenware and specialty product offerings for the global hospitality sector. This acquisition is set to enrich Steelite’s dinnerware portfolio, allowing the company to deliver innovative solutions that cater to the growing demands of hospitality operators worldwide, thereby enhancing its market position within this competitive industry
• In June 2023, Gemica and Kmk Granit completed the acquisition of the Italian ceramics manufacturer, Spica, known for its sanitaryware body production. This acquisition, finalized on May 3, 2023, involved Imerys selling Spica to its long-term partners Gemica and Kmk Granit, a Czech company specializing in feldspar mining and processing. This partnership aims to leverage Spica’s expertise, enhancing product offerings and strengthening their positions in the ceramics market
• Em outubro de 2022, a Jars Ceramics lançou um novo showroom no 41 Madison durante o New York Tabletop Show, com uma gama requintada de peças de grés. A exposição apresentava esmaltes e cores ricas, incluindo azuis profundos, verdes e pretos das coleções Wabi e Dashi, ao lado de encantadores tons pastel da coleção Canine. Este evento destacou o compromisso da Jars Ceramics com o artesanato e a criatividade na indústria de louça, cativando os participantes com os seus designs exclusivos
• Em março de 2022, a Lifetime Brands deu um passo significativo ao adquirir o negócio e selecionar ativos da Can’t Live Without It, conhecida como S’well Bottle. Esta aquisição reflete a estratégia da Lifetime Brands de expandir o seu portfólio de produtos no mercado da hidratação, focando-se particularmente em garrafas reutilizáveis ​​premium. Ao integrar os designs inovadores e as práticas sustentáveis ​​da S’well, a Lifetime pretende melhorar a sua posição no setor dos bens de consumo e ir ao encontro dos consumidores preocupados com a saúde

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