Global Catalog Management System Market – Industry Trends and Forecast to 2031

Análise e tamanho do mercado do sistema de gestão de catálogos

O mercado dos sistemas de gestão de catálogos está a registar um crescimento robusto impulsionado pela crescente digitalização e pela proliferação de plataformas de comércio eletrónico em todo o mundo. Empresas de vários setores estão a adotar soluções CMS para gerir e otimizar eficazmente os seus catálogos de produtos em resposta à crescente procura dos consumidores por informações detalhadas e precisas sobre os produtos. Os principais fatores que impulsionam a expansão do mercado incluem a necessidade de gestão centralizada e sincronizada dos dados dos produtos, o que aumenta a eficiência operacional e reduz o tempo de colocação de novos produtos no mercado. Além disso, a mudança para estratégias de retalho omnicanal e a crescente adoção de soluções baseadas na cloud estão a acelerar ainda mais o crescimento do mercado.

O tamanho global do mercado de sistemas de gestão de catálogos foi avaliado em 1,35 mil milhões de dólares em 2023 e deverá atingir 2,30 mil milhões de dólares até 2031, com um CAGR de 6,90% durante o período de previsão de 2024 a 2031. Além dos insights de mercado, tais como valor de mercado , taxa de crescimento, segmentos de mercado, cobertura geográfica, participantes do mercado e cenário de mercado, o relatório de mercado com curadoria da equipa de pesquisa de mercado da Data Bridge inclui análise especializada aprofundada, análise de importação/exportação, análise de preços, análise de consumo de produção e análise de pilão .

Âmbito do relatório e segmentação de mercado       

Definição de mercado

Um sistema de gestão de catálogos (CMS) é uma solução de software concebida para criar, atualizar, armazenar e distribuir eficientemente informações de produtos em vários canais. Serve como uma plataforma centralizada para gerir catálogos abrangentes de produtos, incluindo descrições, especificações, preços, imagens e outros dados relevantes. O CMS permite às empresas simplificar e automatizar o processo de criação e manutenção de catálogos, garantindo a consistência e a precisão da informação dos produtos nos canais de venda online e offline.                 

Dinâmica de mercado do sistema de gestão de catálogos

Motoristas     

• Procura por soluções de retalho multicanal 

As empresas estão a adotar cada vez mais estratégias de retalho omnicanal para satisfazer as expectativas dos consumidores em termos de experiências de compra perfeitas através de vários canais. Esta mudança exige soluções robustas de sistema de gestão de catálogos (CMS) que possam gerir e sincronizar eficazmente as informações dos produtos em lojas online, aplicações móveis, lojas físicas e outros pontos de contacto digitais. Ao centralizar a gestão de dados de produtos, o CMS permite aos retalhistas manter a consistência nas descrições, preços e disponibilidade dos produtos, aumentando assim a satisfação do cliente e impulsionando o crescimento do mercado.  

• Requisitos regulamentares rigorosos impulsionam a adoção do CMS

Em setores como o da saúde e o da eletrónica, requisitos regulamentares rigorosos exigem uma gestão precisa e compatível das informações dos produtos. Este cenário regulamentar alimenta a adoção de CMS entre as empresas que procuram garantir a adesão às normas e mitigar os riscos de conformidade. O CMS desempenha um papel crucial na manutenção da integridade dos dados, no rastreio de alterações de produtos e na facilitação de registos de auditoria para demonstrar a conformidade regulamentar. Ao automatizar a validação de dados e garantir o controlo de versões, as soluções CMS ajudam as organizações a agilizar os processos e a minimizar os erros na documentação e rotulagem dos produtos. Os requisitos regulamentares rigorosos relativos à precisão e conformidade das informações dos produtos em setores como a saúde e a eletrónica impulsionam a adoção de CMS para garantir a adesão às normas.   

Oportunidades

• Integrar CMS com IoT e Big Data Analytics

Integrating catalog management systems (CMS) with Internet of Things (IoT) devices and big data analytics presents significant opportunities for businesses to leverage real-time product insights and enhance customer engagement strategies. By capturing and analyzing data from IoT-connected devices, CMS can provide actionable insights into product usage patterns, customer preferences, and market trends. For instance, in October 2023, SAP SE, a prominent provider of enterprise cloud solutions, unveiled enhanced generative AI features across its SAP Customer Experience portfolio. The updated capabilities encompass automated handling of labor-intensive tasks through specialized AI tools tailored to different roles, enhancing catalog management efficiency and optimizing product discovery processes with AI-driven insights. This data-driven approach enables personalized marketing campaigns, predictive maintenance strategies, and proactive customer service initiatives, thereby optimizing operational efficiencies and driving revenue growth.      

• Expansion of SME and Cloud-Based Catalog Management System   

The growing availability and affordability of cloud-based catalog management system (CMS) solutions are empowering small and medium-sized enterprises (SMEs) to enhance their digital capabilities and compete effectively with larger counterparts. Cloud-based CMS platforms offer scalability, flexibility, and cost-efficiency, enabling SMEs to streamline product data management, optimize inventory control, and expand their online presence across multiple sales channels. By eliminating the need for extensive IT infrastructure investments and providing access to advanced features like automated updates and real-time data synchronization, cloud-based CMS solutions democratize access to sophisticated digital tools. This expansion in SME adoption of CMS creates opportunities for market growth.

Restraints/Challenges

• Shortage of Skilled IT Professionals     

The limited availability of IT expertise presents a significant barrier, especially in regions or industries where there is a shortage of skilled professionals adept at managing and optimizing Catalog Management System (CMS) solutions. This talent gap in digital transformation hinders the effective implementation and utilization of CMS platforms, which require specialized knowledge in software integration, data management, and IT infrastructure management. Organizations facing this challenge often struggle with identifying and hiring qualified personnel who can effectively navigate complex CMS functionalities and tailor them to meet specific business needs.      

• Data Security Concerns  

Protecting sensitive product information and ensuring data privacy compliance are paramount concerns for organizations leveraging Catalog Management Systems (CMS), particularly in industries handling confidential or regulated data. CMS providers and users must adhere to stringent data protection regulations such as GDPR and HIPAA, implementing robust security measures to safeguard against data breaches and unauthorized access. Encryption techniques, secure authentication protocols, and regular security audits are essential practices to mitigate data security risks associated with CMS.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In February 2024, IBM announced the launch of the Open-Source Mistral AI Model on Watsonx, broadening its range of AI models to help enterprises scale with trust and adaptability. IBM introduced an optimized version of Mixtral-8x7B, promising up to a 75% reduction in latency. This addition expands IBM's selection of models, including third-party and open-source options, providing clients with flexibility and choice. The new open-source model is accessible on the Watsonx AI and data platform, equipped with enterprise-ready AI studio, data storage, and governance features
• In December 2023, Salsify, a leading platform for Product Experience Management (PXM), partnered with Mamenta to enhance global marketplace presence for brands. Mamenta, renowned for its robust catalog management capabilities, combined forces with Salsify's PXM platform to enable efficient management and optimization of product catalogs

Catalog Management System Market Scope

The market is segmented on the basis of type, component, organization size, deployment type, and industry vertical. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Service Catalogs
• Product Catalogs

Component

• Solution
• Services
  • Professional
  • Managed

Organization Size

• Large Enterprise
• SMEs (Small and Medium-Sized Enterprises)

Deployment Type

• Cloud
• On-Premises

Industry Vertical

• IT and Telecom
• Retail and E-commerce
• BFSI
• Media and Entertainment
• Travel and Hospitality
• Other Industry Verticals

Catalog Management System Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by country, type, component, organization size, deployment type, and industry vertical as referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.

North America is expected to dominate the market due to the expanding presence of industry leaders and the increasing number of small and medium-sized enterprises (SMEs), which are anticipated to drive further market expansion.                 

Asia-Pacific is expected to witness significant growth due to the rising adoption of technologically advanced solutions among enterprises in countries such as India and China. Additionally, increased IT expenditures in the region are expected to bolster the adoption of catalog management systems, thereby fostering market growth in Asia-Pacific.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Catalog Management System Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Some of the major players operating in the market are:

• IBM Corporation (U.S.)
• Oracle Corporation (U.S.)
• SAP SE (Germany)
• Coupa Software Inc. (U.S.)
• ServiceNow Inc. (U.S.)
• Proactis Holdings Plc (U.K.)
• Fujitsu Limited (Japan)
• Broadcom Corporation (U.S.)
• Comarch SA (Poland)
• Zycus Inc. (U.S.)
• GEP Worldwide (U.S.)
• Telefonaktiebolaget LM Ericsson (Sweden)
• Salsify Inc. (U.S.)
• Insite Software Solutions, Inc. (U.S.)
• Amdocs (Israel)
• Vroozi, Inc. (U.S.)
• Sellercloud Inc. (U.S.)

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