Relatório global de análise do tamanho, quota e tendências do mercado de equipamentos de transmissão – Visão geral do setor e previsão para 2031

Análise do mercado de equipamentos de transmissão

O mercado global de equipamentos de transmissão está a assistir a um crescimento substancial impulsionado pelos avanços na tecnologia e pela crescente procura de conteúdos mediáticos de alta qualidade. A proliferação de tecnologias de transmissão digital, como o vídeo de alta definição (HD), 4K e ultra-alta definição (UHD), está a impulsionar a procura por equipamentos de transmissão avançados. Estas tecnologias permitem que as emissoras ofereçam experiências visuais e áudio superiores, aumentando o envolvimento e a satisfação dos espectadores. A expansão das plataformas digitais e dos serviços de streaming está também a alimentar o crescimento do mercado, à medida que as emissoras e os criadores de conteúdos investem em equipamentos de última geração para produzir e transmitir conteúdos de alta qualidade. Além disso, a crescente adoção de soluções baseadas na cloud e da automatização nas operações de transmissão está a transformar a indústria, tornando-a mais eficiente e económica. As tecnologias baseadas na cloud permitem operações de transmissão remotas, escaláveis ​​e flexíveis, reduzindo a necessidade de equipamentos e infraestruturas locais. A automatização nos processos de produção e playout agiliza ainda mais as operações e reduz os erros humanos, contribuindo para a expansão do mercado.

Tamanho do mercado de equipamentos de transmissão

O tamanho do mercado global de equipamentos de transmissão foi avaliado em 7,46 mil milhões de dólares em 2023 e deverá atingir os 12,07 mil milhões de dólares até 2031, com um CAGR de 6,20% durante o período de previsão de 2024 a 2031. Para além dos insights sobre cenários de mercado, tais como o valor do mercado, a taxa de crescimento, a segmentação, a cobertura geográfica e os grandes players, os relatórios de mercado com curadoria da Data Bridge Market Research incluem também análises especializadas aprofundadas, produção e capacidade da empresa representada geograficamente, layouts de rede de distribuidores e parceiros, análise detalhada e atualizada das tendências de preços e análise do défice da cadeia de abastecimento e da procura.

Tendências do mercado de equipamentos de transmissão

“Crescimento da radiodifusão móvel”

O crescimento da radiodifusão móvel representa uma tendência significativa na indústria dos meios de comunicação e do entretenimento, impulsionada pela utilização generalizada de dispositivos móveis tanto para radiodifusão como para consumo de conteúdos. Com a proliferação dos smartphones  e dos tablets , os criadores de conteúdos e as emissoras estão cada vez mais a concentrar-se em soluções compatíveis com dispositivos móveis para chegar ao público onde quer que ele esteja. Esta mudança para a transmissão móvel é alimentada pela procura de acesso a conteúdos em movimento e pela conveniência de transmitir diretamente a partir de dispositivos portáteis. Como resultado, há uma necessidade crescente de equipamentos especializados concebidos para facilitar a transmissão móvel e remota de alta qualidade. Isto inclui câmaras portáteis, codificadores móveis e equipamento de transmissão leve que pode lidar com a transmissão ao vivo e a criação de conteúdos a partir de vários locais.

A tendência é ainda apoiada pelos avanços na tecnologia móvel, como a melhoria das velocidades de rede e a implementação do 5G, que permite uma entrega de conteúdos mais rápida e fiável e experiências de visualização melhoradas. As emissoras e os criadores de conteúdos estão a investir em equipamentos que se possam integrar perfeitamente nas redes móveis e fornecer streaming de alta definição e baixa latência. Além disso, a capacidade de captar e transmitir eventos ao vivo a partir de locais remotos ou não convencionais abre novas oportunidades para a produção envolvente de conteúdos, desde a cobertura desportiva ao vivo até atualizações de notícias em tempo real.

Âmbito do relatório e segmentação de mercado       

Broadcast Equipment Market Definition

Broadcast equipment refers to the various tools and devices used in the production, transmission, and reception of television, radio, and digital media content. This equipment encompasses a wide range of technology, including cameras, microphones, audio mixers, video switchers, transmitters, and receivers. It also includes ancillary equipment such as servers, routers, and storage systems, which support the creation, management, and distribution of media content.                                    

Broadcast Equipment Market Dynamics

Drivers  

• Growth of Streaming Services

Streaming services, which include platforms like Netflix, Amazon Prime Video, and Hulu, require high-quality production and delivery infrastructure to cater to a diverse global audience. The need to stream content in high-definition (HD), 4K, and even 8K formats drives broadcasters and content creators to invest in state-of-the-art equipment. This includes video encoders, servers, and network infrastructure capable of handling large volumes of data and delivering seamless streaming experiences. For instance, Nordic PayTV and streaming service Allente introduced its new Allente Stream multiscreen OTT platform in September 2023. The launch included the latest apps for a range of devices, such as Android TV, mobile phones, LG and Samsung Smart TVs, Apple TV, web browsers, and iOS, all built on the 3SS 3Ready product platform. The rise of digital streaming platforms and over-the-top (OTT) services has significantly increased the demand for advanced broadcast equipment.

• Increasing Demand for Live Broadcasting

Live broadcasting requires real-time transmission with minimal latency, high resolution, and uninterrupted service, which places significant demands on broadcast technology. Broadcasters need advanced cameras, video switchers, and signal transmission equipment that can handle the complexities of live events, including multiple camera feeds, live editing, and real-time graphics. The drive to deliver engaging live content that meets viewer expectations for clarity and immediacy ensures that high-performance broadcast equipment remains essential. As the appetite for live content continues to grow, investment in robust and reliable technology becomes increasingly critical for broadcasters. The growing demand for live broadcasting of sports, news, and entertainment events has heightened the need for reliable and high-performance live broadcast equipment.

Opportunities

• Enhanced Focus on Content Quality

With audiences becoming more discerning and competition among media providers intensifies, there is a strong emphasis on producing content that stands out in terms of visual and audio quality. This demand drives the adoption of sophisticated broadcast technology, including high-definition cameras, advanced audio mixing equipment, and cutting-edge video processing tools. Broadcasters and content creators are investing in equipment that not only meets industry standards but also delivers exceptional content experiences to captivate and retain viewers. The focus on content quality underscores the need for continuous innovation and investment in advanced broadcast solutions. The rising demand for high-quality, professional-grade content creates substantial opportunities for advanced broadcast equipment.

• Integration with Smart Technologies

The convergence of broadcast equipment with smart technologies, such as Internet of Things (IoT) devices, is leading to innovative solutions and improved operational efficiency. Smart technologies enable the integration of various broadcast systems and devices, allowing for more streamlined operations and enhanced functionality. For instance, IoT-enabled broadcast equipment can provide real-time data on equipment performance, facilitate remote monitoring and control, and automate routine tasks. This integration enhances the efficiency of broadcast operations, reduces downtime, and enables more responsive management of broadcast infrastructure. As the industry embraces smart technologies, the potential for innovation in broadcast equipment expands, creating opportunities for improvements in both operational effectiveness and content delivery.

Restraints/Challenges

• Cybersecurity Risks

The increasing reliance on digital and networked broadcast systems introduces significant cybersecurity risks, necessitating robust security measures. As broadcasting technology becomes more interconnected, the potential for cyberattacks and data breaches grows, posing threats to both content security and operational integrity. Broadcast systems that handle sensitive data, including viewer information and proprietary content, are attractive targets for cybercriminals. Ensuring the security of these systems requires implementing comprehensive cybersecurity protocols, such as encryption, firewalls, and regular security audits. The need to safeguard against cyber threats is a critical concern for broadcasters, challenging the market growth.

• High Initial Costs for Advanced Broadcast Equipment

The significant investment required for advanced broadcast equipment presents a barrier, particularly for smaller broadcasters and start-ups. High initial costs include the purchase of sophisticated cameras, video servers, audio equipment, and infrastructure necessary for high-quality broadcasting. These expenses can be prohibitive for organizations with limited budgets, potentially limiting their ability to compete in the market. Additionally, the need for ongoing maintenance, upgrades, and training further ads to the financial burden. As a result, smaller entities may struggle to keep pace with technological advancements and market demands.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Broadcast Equipment Market Scope

The market is segmented on the basis of frequency, technology, power range, content type, product type, and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Frequency

• Low Frequency
• Medium Frequency
• High Frequency
• Very High Frequency
• Ultra-High Frequency
• Super-High Frequency

Technology

• Analog Broadcast
• Digital Broadcast

Power Range

• High Power Range
• Low Power Range

Content Type

• Audio/Visual
• Video
• Audio

Product Type

• Transmitters & Repeaters
• Dish Antennas
• Encoders
• Amplifiers
• Modulators
• Switches
• Video Servers
• Others

Application

• IPTV
• Television
• Cable Television
• Radio

Global Broadcast Equipment Market Regional Analysis

The market is analyzed and market size insights and trends are provided by country, frequency, technology, power range, content type, product type, and application as referenced above.

The countries covered in the market are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.

The U.S. holds the largest share in the broadcast equipment market, driven by its status as the leading exporter. China is anticipated to lead the market due to the increasing availability of diverse OTT content. Germany has experienced significant growth in the broadcast equipment market, largely due to the widespread adoption of broadcast technologies in the region.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Global Broadcast Equipment Market Share

The market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Broadcast Equipment Market Leaders Operating in the Market Are:

• Cisco Systems, Inc. (U.S.)
• Harmonic, Inc. (U.S.)
• CommScope Holding Company, Inc. (U.S.)
• Grass Valley Canada (Canada)
• Global Invacom (U.K.)
• Telefonaktiebolaget LM Ericsson (Sweden)
• Evertz (Canada)
• General Dynamics Mission Systems, Inc. (U.S.)
• Sencore (U.S.)
• AvL Technologies (U.S.)
• EVS Broadcast Equipment (Belgium)
• Belden Inc. (U.S.)
• Elma Electronic (Switzerland)
• Broadcast Electronics (U.S.)
• OMB (Germany)
• Wellav Technologies Ltd. (China)
• ACORDE Technologies S.A. (Spain)
• Eletec Radio Broadcast Equipment & Transmitters (France)
• ETL Systems Ltd (U.K.)
• Clyde Broadcast Technology Ltd (U.K.)

Latest Developments in Broadcast Equipment Market

• Em abril de 2024, a Haivision Systems, fornecedora líder de redes de vídeo em tempo real e soluções de colaboração visual, anunciou uma integração bem-sucedida dos seus codificadores, descodificadores e transmissores de vídeo móveis avançados com o Creators' Cloud for Enterprise da Sony Sociedade Anónima. Esta colaboração destaca a eficácia da tecnologia da Haivision em conjunto com a plataforma de produção na cloud da Sony
• Em fevereiro de 2024, a Sony lançou o PDT-FP1, um transmissor de dados portátil dedicado, concebido para vídeo de alta velocidade e baixa latência e transporte de dados de imagens estáticas em redes 5G. Este inovador dispositivo de comunicação sem fios, quando ligado a uma câmara, facilita a transmissão rápida desde a captura da imagem até à entrega, sendo ideal para aplicações como reportagens de notícias, fotografia de eventos e produção de transmissão de vídeo.

SKU-10662