Global Adaptogen Market – Industry Trends and Forecast to 2028

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Global Adaptogen Market – Industry Trends and Forecast to 2028

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  • Jan 2025
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Global Adaptogen Market

Tamanho do mercado em biliões de dólares

CAGR :  % Diagram

Chart Image USD 13.70 Billion USD 23.19 Billion 2024 2032
Diagram Período de previsão
2025 –2032
Diagram Tamanho do mercado (ano base )
USD 13.70 Billion
Diagram Tamanho do mercado ( Ano de previsão)
USD 23.19 Billion
Diagram CAGR
%
Diagram Principais participantes do mercado
  • Manequim1
  • Manequim2
  • Manequim3
  • Manequim4
  • Manequim5

>Global Adaptogen Market, By Nature (Natural/Organic and Synthetic, Source, Ashwagandha, Ginseng, Astragalus, Cordyceps, Turmeric, Holy Basil, Others), End Use (Food & Beverages, Pharmaceuticals, Nutraceuticals, Cosmetics & Personal Care, Animal Feed), Sales Channel (Direct/B2B, Hypermarkets/Supermarkets, Convenience Stores, Specialty Stores, Health & Wellness Stores, Other Retailing Format, Online Retailing) Country (U.S., Canada, Mexico, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa) Industry Trends and Forecast to 2028.

Adaptogen Market

Market Analysis and Insights: Global Adaptogen Market

Adaptogen market is expected to reach USD 17.83 billion by 2028 and grow at a rate of 6.8% in the forecast period 2021 to 2028. Rise in the consumer awareness related to the consumption of healthier food products and demand for plant-based beverages acts as the vital factor escalating the demand for adaptogen market in the forecast period of 2021- 2028.

Adaptogens are the type of herbal products which help the body to combat physical and mental stress. Adaptogens are responsible to modify our bodies’ hormone balance to help ensuring our body functions normally even under stressful conditions. There are numerous kinds of adaptogens that have distinct advantages of their own.

Rise in the amount of stress being associated with modern lifestyle is the major driver escalating the market growth, also increase in the demand for nutritious food and beverages due to the increasing awareness about health concerns in individuals, rise in the demand for healthy food and beverages and rise in the research and development activities in the market are the major factor among others driving the adaptogen market growth. Moreover, rise in the demand from emerging economies and increase in the technological advancements and modernization in the market will further create new opportunities for the adaptogen market manufacturers in the forecast period of 2021- 2028.

However, rise in the cost of research and development activities acts as the major factor acting as a restraint, and will further challenge the growth of adaptogen market in the forecast period.

Adaptogen market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on adaptogen market contact Data bridge market research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Adaptogen Market Scope and Market Size

Adaptogen market is segmented on the basis of nature, end-use and sales channel. The growth among various segments helps in the better analyzation of growth and strategies for better vision of market.

  • On the basis of nature, adaptogen market is segmented into natural/organic and synthetic, source, ashwagandha, ginseng, astragalus, cordyceps, turmeric, holy basil and others.
  • Based on end-use, the adaptogen market is segmented into food & beverages, pharmaceuticals, nutraceuticals, cosmetics & personal care and animal feed.
  • Based on sales channel, the adaptogen market is segmented into direct/b2b, hypermarkets/supermarkets, convenience stores, specialty stores, health & wellness stores, other retailing format, online retailing

Adaptogen Market Country Level Analysis

Adaptogen market is analyses and market size, volume information is provided by country, nature, end-use and sales channel as referenced above.

The countries covered in adaptogen market  report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa(MEA) as a part of Middle East and Africa (MEA).

North America dominates the adaptogen market due to rise in the changing lifestyle preferences and increase in the demand for nutritious food and beverages due to the increasing awareness about health concerns in individuals in this region. Asia-Pacific is the expected region in terms of growth in adaptogen market due to increase in the demand for nutritious food and beverages in this region.

The country section of the adaptogen market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as consumption volumes, production sites and volumes, import export analysis, price trend analysis, cost of raw materials, down-stream and upstream value chain analysis are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Adaptogen Market Share Analysis

Adaptogen market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to adaptogen market.

The major players covered in the adaptogen market report are NutraCap Labs, Xi'an Greena Biotech Co., Ltd, MB Holding Company LLC, REBBL, PLT Health Solutions, Organic Herb Inc., Nutra Manufacturing, Xian Yuensun Biological Technology Co., Ltd and Organic India among other domestic and global players. Market share data is available for Global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analyst understands competitive strengths and provides competitive analysis for each competitor separately.


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Perguntas frequentes

The global adaptogen market size was valued at USD 13.70 billion in 2024.
The global adaptogen market is to grow at a CAGR of 6.80% during the forecast period of 2025 to 2032.
The adaptogen market is segmented into four notable segments based on nature, source, end use, and sales channel. On the basis of nature, the market is segmented into natural/organic and synthetic adaptogens. On the basis of source, the market is segmented into ashwagandha, ginseng, astragalus, cordyceps, turmeric, holy basil, and others. On the basis of end use, the market is segmented into food and beverages, pharmaceuticals, nutraceuticals, cosmetics and personal care, and animal feed. On the basis of sales channel, the market is segmented into direct/B2B, hypermarkets/supermarkets, convenience stores, specialty stores, health and wellness stores, other retailing formats, and online retailing.
Companies such as NutraCap (U.S.), Xi'an Greena Biotech Co., Ltd. (China), MB LLC (U.S.), REBBL, Inc. (U.S.), PLT Health Solutions (U.S.), are the major companies in the adaptogen market.
In March 2024, REBBL Inc. launched a new line of Protein Shakes infused with adaptogens such as ashwagandha, reishi, and maca extract, catering to health-conscious consumers. In August 2020, Dabur India Limited launched eight Ayurveda-based baby care products, including Dabur Baby Massage Oil and Dabur Baby Skin Cream, incorporating natural adaptogens such as licorice and turmeric.
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