Mercado Europeu de Cosmética Colorida – Tendências da Indústria e Previsão para 2031

Análise e insights do mercado de cosméticos de cor da Europa

O mercado europeu de cosméticos de cor está a registar um crescimento robusto, impulsionado pela crescente popularidade das compras online e do marketing de influência. Além disso, o aumento dos rendimentos disponíveis e a urbanização são um factor significativo. Uma oportunidade notável neste panorama é a crescente utilização de marcas de maquilhagem nos mercados emergentes O mercado europeu de cosméticos coloridos está preparado para uma expansão contínua, com a convergência da virtualização e das tecnologias inteligentes a abrirem novos caminhos para a inovação e o crescimento.

A Data Bridge Market Research analisa que o mercado europeu de cosméticos coloridos deverá atingir os 20,16 mil milhões de dólares até 2031, face aos 12,03 mil milhões de dólares em 2023, crescendo com um CAGR substancial de 6,7% no período de previsão de 2024 a 2031.

Definição de mercado

Color cosmetics, also known as makeup or decorative cosmetics, encompass a diverse range of products designed to enhance, alter, or adorn the appearance of the face, eyes, lips, nails, and other parts of the body. They are formulated with pigments, dyes, and other ingredients to impart color, texture, and visual effects. Common examples include foundations, powders, concealers, lipsticks, mascaras, eye shadows, eyeliners, blushes, bronzers, highlighters, and nail polishes. These products serve various purposes, from concealing imperfections and defining features to expressing personal style and creativity. They play a significant role in both personal expression and cultural trends, shaping beauty ideals and influencing fashion choices.

Europe Colour Cosmetics Market Dynamics

This section deals with understanding the market drivers, opportunities, restraints, and challenges. All of this discussed in detail below:         

Drivers

• Increasing Popularity of Online Shopping and Influencer Marketing

The convenience and accessibility of online platforms have reshaped consumer behaviors, allowing for a seamless and personalized shopping experience. A numerous of options are available for customers, and consumers are exploring and purchasing cosmetics virtually, influencing market growth significantly. Brands have leveraged this digital shift by enhancing their online presence, offering interactive and user-friendly interfaces, and providing a wide range of products tailored to diverse consumer needs. This shift expanded the market reach and allowed for direct engagement with consumers, fostering a deeper understanding of preferences and driving innovation in product offerings.

•  Rising Disposable Incomes and Urbanization

This synergy creates a fundamental shift in consumer behavior, as increased disposable incomes afford individuals greater purchasing power, especially within urban centers where lifestyle aspirations often prioritize self-care and beauty enhancement. Urbanization accelerates, creating densely populated areas and fostering a more interconnected community, the demand for cosmetics surges, driven by heightened consumer awareness, evolving beauty standards, and a desire for self-

Opportunity

• Rising Use of Makeup Brands in Emerging Market

The surge in makeup brand utilization across emerging markets stands as a pivotal driver fueling the rapid expansion of the Europe colour cosmetics market. Growing consumer preferences and evolving beauty trends, these emerging markets have witnessed a significant uptick in demand for a wide array of cosmetics. Factors such as increased disposable income, changing lifestyle choices, and a growing emphasis on personal grooming and self-expression contribute substantially to this market's growth trajectory. More consumers seek diverse makeup options, the industry witnesses an influx of innovative products and extensive brand expansions to cater to this increasing demand, thereby fostering the dynamic evolution of the Europe cosmetics landscape.

Restraints/Challenges

• Risk Associated with Chemical Based Colour Cosmetics

The utilization of chemical-based ingredients in color cosmetics poses a significant challenge for the Europe market due to emerging concerns regarding potential health risks and environmental impacts. Consumer awareness about the adverse effects of certain chemicals such as parabens, phthalates, and sulfates has heightened, triggering a shift in demand towards cleaner, safer alternatives. This growing apprehension has pressured cosmetics manufacturers to reformulate products, adopt stricter regulatory standards, and invest in eco-friendly, non-toxic formulations to address these mounting concerns and retain consumer trust and market share.

• Increasing Consiousness about Environment Preservation and Animal Welfare

The increasing consciousness surrounding environmental preservation and animal welfare is significantly influencing the Europe color cosmetics market. Consumers become more informed and socially conscious, there's a noticeable shift towards favoring cruelty-free, environmentally friendly, and sustainably sourced cosmetics. This shift is urging cosmetic companies to reevaluate their formulations, packaging, and overall production processes. Brands are pressured to adopt practices that align with these values, avoiding ingredients tested on animals and reducing their environmental footprint by using recyclable or biodegradable packaging materials. Consequently, this awareness is reshaping consumer behavior, directing attention away from conventional cosmetics laden with harmful chemicals and questionable production methods.

Recent Developments

• In June 2023, L'Oréal GROUP showcased Beauty Tech innovations at Viva Technology Paris, emphasizing their commitment to "beauty for all and beauty for each." The technologies include smart and sustainable beauty solutions, digital services, and data-powered diagnostic devices for inclusive, personalized, and virtual beauty experiences. These innovations contribute to the company's technological development and improve its dedication to making beauty accessible and personalized for consumers
• In June 2022, Henkel AG & Co. KGaA inked a deal to acquire the Asia-Pacific Hair Professional business of Shiseido, a move that significantly strengthens its presence in the professional haircare market. This strategic acquisition encompasses popular brands like Sublimic and Primience, which fall under the Shiseido Professional umbrella. Shiseido Professional is known for its salon-exclusive offerings, including top-tier products for hair care, coloring, styling, and perm solutions. The collaboration is set to propel Henkel's business growth in the region. Notably, Shiseido will maintain a 20 percent stake in the Japanese legal entity, solidifying a lasting partnership between the two companies. This move is poised to bring enhanced capabilities and a broader product portfolio to Henkel, reinforcing its position in the competitive haircare industry
• In November 2023, The Estée Lauder Companies Inc. announced the recipients of its Beauty & You incubator awards for Indian beauty businesses, in collaboration with Nykaa, a Indian beauty retailer. The second edition of these awards, unveiled earlier this year, recognized outstanding achievements in various sectors of the beauty industry, spanning active ingredients, perfumery, sustainability, and brand communities. This initiative spotlighted the innovative contributions of Indian beauty brands and creators and fostered a collaborative platform for the industry to thrive. By considering the diverse aspects of the beauty sector, the Beauty & You incubator awards have played a crucial role in nurturing and promoting the growth of the Indian beauty business ecosystem
• In December 2023, Amorepacific Corporation introduced Dr. Amore an innovative artificial intelligence (AI)-powered skin diagnosis system. The company's recent breakthrough was documented in a paper published in the International Journal of Cosmetic Science. The system utilizes advanced AI algorithms to provide accurate and personalized skin analyses. This technological advancement is expected to enhance the company's product development and formulation processes, enabling a more targeted approach to skincare solutions. By leveraging AI, Amorepacific aims to better understand individual skin needs, ensuring that its cosmetic products are tailored to meet diverse customer requirements. This scientific leap reinforces Amorepacific's commitment to staying at the forefront of skincare research and development
• In September 2022, BBIA launched the signature soft MLBB colours, reflecting a notable progression in the field. This development signified a contemporary shift towards enhanced and refined colour options. This helped the company to diversify the product portfolio

Europe Colour Cosmetics Market Scope

O mercado europeu de cosméticos coloridos está segmentado em sete segmentos notáveis ​​baseados no produto, tipo de pigmento, mercado alvo, embalagem, forma, canal de distribuição e utilizador final. O crescimento entre segmentos ajuda-o a analisar os nichos de crescimento e as estratégias para abordar o mercado e determinar as suas principais áreas de aplicação e as diferenças nos seus mercados-alvo.

Produto

• Maquiagem facial
• Maquilhagem dos olhos
• Produtos para os lábios
• Produtos para unhas
• Produtos para o cabelo
• Outros

Com base no produto, o mercado europeu de cosméticos coloridos está segmentado em maquilhagem facial, maquilhagem para os olhos, produtos para os lábios, produtos para as unhas, produtos para o cabelo, entre outros.

Tipo de pigmento

• Pigmentos Inorgânicos
• Pigmentos Orgânicos

Com base no tipo de pigmento, o mercado europeu de cosméticos de cor está segmentado em pigmentos inorgânicos e pigmentos orgânicos.

Mercado-alvo

• Produtos em massa
• Produtos Prestígio

Com base no mercado-alvo, o mercado europeu de cosméticos de cor está segmentado em produtos de massa e produtos de prestígio.

Embalagem

• Garrafas e frascos
• Tubos
• Recipientes
• Bolsas
• Distribuidor
• Varas
• Outros

Com base nas embalagens, o mercado europeu de cosméticos de cor está segmentado em frascos e potes, tubos, recipientes, bolsas, dispensadores, bastões e outros.

Forma

• Líquido
• Pó
• Pulverizar  

Com base na forma, o mercado europeu de cosméticos com cor está segmentado em líquido, pó e spray.

Canal de distribuição

• Comércio eletrónico    
• Supermercado/Hipermercados    
• Vendas Diretas/B2B
• Lojas especializadas          
• Outros

Com base no canal de distribuição, o mercado europeu de cosméticos de cor está segmentado em e-commerce, supermercados/hipermercados, vendas diretas/b2b, lojas especializadas, entre outros.

Utilizador final

• Salão
• Agregado familiar       
• Indústrias de modelagem e moda
• Casas de media 
• Outros 

Com base no utilizador final, o mercado europeu de cosméticos coloridos está segmentado em indústrias de salões, residências, modelagem e moda, casas de media e outras .

Análise/perspetivas regionais do mercado de cosméticos coloridos da Europa

O mercado europeu de cosméticos coloridos está segmentado em sete segmentos notáveis ​​baseados no produto, tipo de pigmento, mercado alvo, embalagem, forma, canal de distribuição e utilizador final.

Os países abrangidos neste relatório de mercado são a Alemanha, o Reino Unido, a França, a Itália, os Países Baixos, a Espanha, a Rússia, a Suíça, a Turquia, a Bélgica, a Dinamarca, a Noruega, a Finlândia e o resto da Europa.

Espera-se que a Alemanha domine o mercado europeu de cosméticos coloridos devido à crescente popularidade das compras online e do marketing de influência.

A secção de países do relatório também fornece fatores individuais que impactam o mercado e alterações na regulamentação do mercado interno que impactam as tendências atuais e futuras do mercado. Dados como novas vendas, vendas de reposição, demografia do país, atos regulamentares e tarifas de importação e exportação são alguns dos principais indicadores utilizados para prever o cenário de mercado para países individuais. Além disso, são considerados a presença e disponibilidade de marcas regionais e os desafios enfrentados devido à grande ou escassa concorrência de marcas locais e nacionais e o impacto dos canais de vendas, ao mesmo tempo que se fornece uma análise de previsão dos dados do país.

Análise do panorama competitivo e da quota de mercado de cosméticos de cor da Europa

O panorama competitivo do mercado europeu de cosméticos coloridos fornece detalhes dos concorrentes. Os detalhes incluídos são a visão geral da empresa, finanças da empresa, receitas geradas, potencial de mercado, investimento em I&D, novas iniciativas de mercado, localizações e instalações de produção, pontos fortes e fracos da empresa, lançamento de produtos, aprovações de produtos, largura e amplitude do produto, domínio de aplicação e tipo de produto curva da linha de vida. Os dados fornecidos acima estão apenas relacionados com o foco da empresa no mercado.

Alguns dos principais players de mercado envolvidos no mercado europeu de cosméticos coloridos são a L’Oréal GROUPE, Unilever PLC, Henkel AG & Co. KGaA, Shiseidio Company, Limited, The Estée Lauder Companies Inc., Coty Inc., Mary Kay Inc., KOSÉ Corporation, CHANEL, Oriflame Cosmetics AG, Natura & Co, AMOREPACIFIC US, INC., Clarins, LVMH Moët Hennessy Louis Vuitton, CHANTECAILLE BEAUTE e Kryolan, entre outros.

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