Mercado Europeu de Animação – Tendências da Indústria e Previsão para 2029

Análise e dimensão do mercado europeu de animação

A Data Bridge Market Research analisa que o mercado da animação deverá atingir o valor de 99.652,38 milhões de dólares até 2029, com um CAGR de 4,8% no período de previsão. A “OTT" é responsável pelo maior segmento de oferta no mercado da animação. O fluxo de receitas OTT na Europa está a aumentar ao longo dos anos devido ao aumento da penetração da Internet em todo o mundo e ao avanço da tecnologia que é utilizada para desenvolver redes IoT de alta precisão .  

Este relatório de mercado de animação fornece detalhes de quota de mercado, novos desenvolvimentos e análise de pipeline de produtos, impacto dos participantes do mercado doméstico e localizado, analisa oportunidades em termos de bolsas de receitas emergentes, mudanças nas regulamentações de mercado, aprovações de produtos , decisões estratégicas, lançamentos de produtos, geográficas expansões e inovações tecnológicas no mercado. Para compreender a análise e o cenário do mercado contacte-nos para um Analyst Brief, a nossa equipa irá ajudá-lo a criar uma solução de impacto na receita para atingir o objetivo desejado.

Definição de mercado

A animação é um método de fotografar desenhos, modelos ou mesmo fantoches sucessivos, para criar uma ilusão de movimento numa sequência. A animação cria uma simulação de movimento criada por uma série de imagens. A animação envolve a exploração e gestão de imagens estáticas para gerar a ilusão de movimento. A animação permite contadores de histórias de formas únicas. A animação é importante porque nos permite contar histórias e comunicar emoções e ideias de uma forma única e fácil de perceber tanto para crianças pequenas como para adultos. A animação ajuda a ligar pessoas em todo o mundo de uma forma que, por vezes, a escrita e os filmes de ação ao vivo não conseguem. Os filmes de animação atraem uma vasta gama de públicos. Existem diferentes tipos de animação, tais como:

• Animação Tradicional
• Animação 2D (baseada em vetores)
• Animação 3D
• Motion Graphics
• Stop Motion

Animation Market Dynamics

Drivers

• Rise in trend of animated films and daily soaps

The animated content is growing at a healthy rate across the globe because of which the broadcasters are increasing the interest towards the launching of animated shows and the daily soaps for the children is gaining a huge demand  which has resulted in increasing the launch of new daily soaps. Thus, the rising trend of animated films and daily soaps, acts as a major driver for the growth of the Europe animation market.

• Rapid growth of the animation industry

The pandemic has helped the people to explore new avenues of entertainment because of which OTT platforms has emerged as a trending entertainment platform. The rise of OTT has positively influenced the animation industry with a growth in viewership especially for children’s content. Nowadays, OTT is playing a major role in the entertainment industry and has helped to advance VFX and animation technologies. Thus, the worldwide animation industry is growing day by day which promotes the growth of the Europe animation market and acts as a driver for the growth of the market.

• Rise in trend of 3D animation

The popularity of computers has increased, the 3D animation market has started evolving and gained an important role in the entertainment sector as it enables to tell stories and express emotions and ideas more clearly with correct descriptions. Moreover, most of the companies use 3D animations to present their ideas and product models. The commercial usage of 3D animation has several benefits of improving the sharing ability, credibility, and provides better engagement system and many others.

Increased usage of smartphones and internet penetration 

The huge number of smartphone users worldwide that impacts the adoption of animated content through smartphones which drives the market growth. China, India, and U.S. are the countries which are noted with the increased number of smartphone users. Thus, the increasing adoption of animated content through smartphone devices and internet services across the globe due to the current pandemic situation acts as a driving factor for the growth of the market.

Restraint/Challenge

• Lack of the government support

Insufficient government support affects the growth of animation worldwide. Animation across countries lacks funding from the government which impacts the production of a high percentage of animated films due to lack of initial high investment. Tax benefits and treaties are also not provided by the government.

• Lack of skilled professionals

Rapid technological advancements and innovations in the media and entertainment industry are making it difficult for workers, employees, and staff to match their skill set with the needs of the growing and technologically updated businesses. This creates a skill gap between the staff and employers. There is a shortage of skilled employees with relevant qualifications as technology upgrades day by day.

Recent Development

• In January 2020, AARDMAN ANIMATIONS LTD along with Greenpeace launched a powerful new animated film to highlight the plight of the world’s oceans. This newly launched animated film highlights the Europe ocean crisis. This has helped the company to generate more revenue and enhance its offerings to grow in the market

Animation Market Scope

The animation market is segmented on the basis of revenue stream. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Revenue Stream

• OTT
• Advertising
• Sale of Tickets
• Others

On the basis of revenue stream, the animation market is segmented into OTT, advertising, sale of tickets and others.

Animation Market Regional Analysis/Insights

The animation market is analysed and market size insights and trends are provided by country, revenue stream industry as referenced above.

The countries covered in the animation market report are Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Sweden, Poland, Turkey, and Rest of Europe in Europe

France dominates the Europe region due to rise in the digitalization in business process and need for virtual visualization through 2D and 3D animation.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Europe brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Animation Market Share Analysis

The animation market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Europe presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to animation market.

Alguns dos principais players que operam no mercado da animação são a Warner Bros. Discovery, Inc, Sony Pictures Digital Productions Inc., DREAMWORKS ANIMATION, TOEI ANIMATION CO., LTD., Disney, Paramount, NETFLIX, AARDMAN ANIMATIONS LTD, OLM, Inc. Ltd., Kyoto Animation Co., Ltd., Pierrot Co., Ltd., BluBlu Studios, NIPPON ANIMATION CO., LTD., SUNRISE, Pixeldust Framestore, Illumination Mac Guff, LAIKA, LLC e MPC Film entre outros.

SKU-65802