Mercado de publicidade digital fora de casa (OOH) da Ásia-Pacífico – Tendências do setor e previsão para 2030

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Análise e dimensão do mercado de publicidade digital fora de casa (OOH) da Ásia-Pacífico

A publicidade digital exterior é um dos tipos de publicidade de maior crescimento devido à expansão em inovação, novos locais e mercados e características melhoradas na publicidade exterior. Além disso, a crescente procura de informação e conteúdos digitais relevantes para os viajantes resultou em anúncios publicitários interativos através de numerosos modos de publicidade, como outdoors, quiosques e letreiros, na plataforma, contribuindo para uma quota significativa do mercado global durante o período de previsão.

A Data Bridge Market Research analisa que o mercado de publicidade digital out of home (OOH) foi avaliado em 2.488,92 milhões de dólares em 2022 e deverá atingir o valor de 6.951,76 milhões de dólares até 2030, com um CAGR de 13, 70% no período de previsão. Para além dos insights sobre os cenários de mercado, tais como o valor de mercado, a taxa de crescimento, a segmentação, a cobertura geográfica e os grandes players, os relatórios de mercado com curadoria da Data Bridge Market Research incluem também análises especializadas aprofundadas, produção geograficamente representada pela empresa e capacidade, layouts de rede de distribuidores e parceiros, análise detalhada e atualizada das tendências de preços e análise do défice da cadeia de abastecimento e da procura.

Âmbito e segmentação do mercado de publicidade digital fora de casa (OOH) da Ásia-Pacífico

Market Definition

Outdoor advertising, combining digital and offline components, is known as digital out-of-home advertising. Digital out of home (OOH) advertising is an appealing and interactive form of advertising supported by digital channels, elements and features and displayed in public areas at numerous locations. This provides creative and innovative content and it becomes more creative and interactive due to display of data in real-time on digital screens. Digital out of home (OOH) advertising is easily found in malls, healthcare facilities, and other locations.

Asia-Pacific Digital Out Of Home (OOH) Advertising Market Dynamics

Drivers

• Rising adoption of smart devices and increasing importance of digital marketing

Increasing demand for digital advertisements and growing adoption of smart devices among users are anticipated to drive the market's growth. The growing demand for advanced digital marketing tools by marketers and advertisers to ensure effective digital product advertising will increase the demand for the digital out of home (OOH) advertising among businesses. Now, companies are prioritising social media advertising which is based on user demographics to upsurge the conversion ratio of potential customers, which is anticipated to offer significant revenue opportunities to social media platforms through digital out of home (OOH) advertising.

• Rising demand of digital out of home (OOH) advertising in transit and transportation

The increasing adoption of the LCD screen in the buses, taxi or trains for displaying numerous advertisements on a single display is boosting the growth of the market. Furthermore, the growing preferences for public transportation such as trains and buses for day-to-day traveling by the consumer are the major which is expected to drive the growth of the market. Also, the increasing adoption of digital transit and transportation advertising for spreading awareness regarding products is likely to boost the market growth.

Opportunities

• High usage of digital out of home (OOH) advertising on airport

Airports are an attractive place for advertising, especially for luxury and top-tier products, among many modes of transportation. Airports are under growing pressure to find new and innovative techniques to generate growth revenue for the market. By converting static displays such as posters to digital presentations, airports may provide numerous sponsors instead of just one. This dramatically increases the revenue of the market.

• Improvement of the public transit system

Economists have observed physical infrastructure as a requirement for industrialization worldwide. Investments in the infrastructure are mainly important for technological adoption. These investments have progressively addressed that how to combine technological advancements with the sustainability principles. Transit system has gained support from all the government tiers to enhance mobility while maintaining economic competitiveness and to control urban congestion. Thus, the Improvement of the public transit system is expected to create lucrative opportunities for the market growth.

Restraints

• Strict government rule associated with digital out of home (OOH) advertising

Strict government regulations and rules regarding out of home advertising, data privacy and security, and, for instance General Data Protection Regulation (GDPR) will continue to hamper the growth of the digital out of home (OOH) advertising market during the forecast period.

This digital out of home (OOH) advertising market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the digital out of home (OOH) advertising market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Covid-19 Impact on Digital Out Of Home (OOH) Advertising Market

The outbreak of COVID-19 epidemic has adversely affected the digital out-of-home advertising market. Governments implemented numerous measures to try to contain the spread of virus, such as shutdowns, quarantines, travel bans and restrictions, and work-from-home orders around the world. These measures have impacted on operations and workforce of the out-of-home advertising industry, operations of raw material suppliers and behaviors of advertising customers and consumers. Furthermore, the ease of numerous restrictions and infrastructure development in developing markets is expected to drive market growth during the forecast period.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Development

• In June 2022 - JCDecaux announced the introduction of its programmatic DOOH product in collaboration with VIOOH for the Brazilian market. JCDecaux can provide effective programmatic digital out-of-home campaigns to its customers on its premium screens across Brazil. VIOOH platform is ensuring that they get the most out of their media expenditures and helping brands in making meaningful connections with people.
• In April 2022 - Adani Airports provide Programmatic, which enabled Digital OOH Media through Lemma. Adani Enterprises Ltd has incubated Adani airports which is an aviation business. This company is a leader in transportation companies and integrated infrastructure and provides digital OOH media with programmatic advertising through its portfolio of airports in India.

Asia-Pacific Digital Out Of Home (OOH) Advertising Market Scope

The digital out of home (OOH) advertising market is segmented based on the location, product, application and end user. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Location

• Outdoor
• Indoor

Product

• Digital Billboard
• Digital Screens
• Digital Signage
• Others

Application

• Transit
• Public Location Based
• Street Furniture
• Others

End User

• Retail
• Food & Beverages
• Healthcare
• Banking, Financial Services and Insurance (BFSI)
• Public Sector
• Government
• Automotivz
• Education
• Others

Digital Out Of Home (OOH) Advertising Market Regional Analysis/Insights

The digital out of home (OOH) advertising market is analyzed and market size insights and trends are provided by country, location, product, application and end user as referenced above.

Os países abrangidos no relatório de mercado de publicidade digital fora de casa (OOH) são a China, Japão, Índia, Coreia do Sul, Singapura, Malásia, Austrália, Tailândia, Indonésia, Filipinas, Resto da Ásia-Pacífico (APAC) na Ásia- Pacífico (APAC).

A China domina o mercado de publicidade digital fora de casa (OOH) da Ásia-Pacífico devido ao crescente crescimento da indústria retalhista e à crescente implementação de realidade aumentada (RA) no setor publicitário. Além disso, aumentar o foco na adoção de ecrãs LCD ou ecrãs em abrigos de autocarros, estações ferroviárias e outros, aumentará ainda mais o crescimento do mercado nesta região.

 A secção do país do relatório também fornece fatores individuais de impacto no mercado e alterações na regulamentação do mercado que impactam as tendências atuais e futuras do mercado. Pontos de dados como a análise da cadeia de valor a jusante e a montante, tendências técnicas e análise das cinco forças de Porter, estudos de caso são alguns dos indicadores utilizados para prever o cenário de mercado para países individuais. Além disso, são considerados a presença e disponibilidade de marcas globais e os desafios enfrentados devido à grande ou escassa concorrência de marcas locais e nacionais, o impacto das tarifas nacionais e das rotas comerciais, ao mesmo tempo que se fornece uma análise de previsão dos dados do país.   

Análise do panorama competitivo e da quota de mercado da publicidade digital fora de casa (OOH)

O cenário competitivo do mercado de publicidade digital fora de casa (OOH) fornece detalhes por concorrente. Os detalhes incluídos são a visão geral da empresa, finanças da empresa, receitas geradas, potencial de mercado, investimento em investigação e desenvolvimento, novas iniciativas de mercado, presença global, localizações e instalações de produção, capacidades de produção, pontos fortes e fracos da empresa , lançamento de produto, largura e amplitude do produto, aplicação domínio. Os dados acima fornecidos estão apenas relacionados com o foco das empresas relacionado com o mercado da publicidade digital out of home (OOH).

Alguns dos principais players que operam no mercado da publicidade digital fora de casa (OOH) são:

• JCDecaux (França)
• Lamar Advertising Company (EUA)
• Clear Channel Outdoor Holdings, Inc.
• OUTFRONT Media (EUA)
• Prismview LLC (EUA)
• Daktronics (EUA)
• NEC Display Solutions, Ltd. (Japão)
• Stroer SE & Co. KGaA (Alemanha
• Broadsign Internacional LLC. (Canadá)
• oOh!media Ltd. (Austrália)
• (EUA)
• Christie Digital Systems USA, Inc.
• Ayuda Media Systems (EUA)
• (China)
• Aoto Electronics Co., Ltd (China) 

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