Digital Maps: The Vital Foundation for Personalized Location-Based Services, Offering Users Tailored Information and Enhanced Experiences

Digital maps are the cornerstone for location-based services (LBS), providing the essential spatial data required for personalized and context-aware applications. By leveraging accurate geographical information, LBS applications can offer users tailored services such as restaurant recommendations, real-time weather updates, and efficient local business searches. Integrating digital maps enhances user experiences by delivering location-specific information, fostering increased convenience and relevance. Whether navigating through cities or exploring new areas, relying on digital maps ensures that LBS applications can deliver timely and precise information, creating a seamless and personalized user journey based on their geographical context.

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Data Bridge Market Research analyses that the South East Asia Digital Map Market is expected to reach USD 43,953.78 million by 2030, which is USD 1,214.35 million in 2022, at a CAGR of 15.90% from 2023 to 2030. The robust economic growth in South East Asia attracts investments and spurs business expansion. The increasing reliance on digital maps within businesses for market analysis, customer location, and supply chain optimization positions the South East Asia digital map market as a key driver, which is vital in fostering economic development across the region.

Key Findings of the Study

Increasing government initiatives and regulations is expected to drive the market's growth rate

Government initiatives and regulations in South East Asia are key drivers for the digital map market. Recognizing the importance of geospatial technology, regional governments are implementing policies and regulations that promote digital maps in urban planning, disaster management, and environmental monitoring. These initiatives create a favorable environment for businesses and industries to leverage digital mapping solutions. Supportive governmental frameworks also encourage investment in advanced technologies, such as AI and IoT, enhancing the capabilities of digital maps.

Report Scope and Market Segmentation

Segment Analysis:

The South East Asia digital map market is segmented on the basis of component, functionality, application, display mode, deployment model, map type, technology and end-user.

• On the basis of component, the South East Asia digital map market is segmented into software, solution, and service
• On the basis of functionality, the South East Asia digital map market is segmented into scientific, GPS navigation, and computerized
• On the basis of application, the South East Asia digital map market is segmented into routing and navigation, asset tracking, geocoding and geo-positioning, network planning, land survey, and inspection
• On the basis of display mode, the South East Asia digital map market is segmented into 2D plan view, and 3D perspective
• On the basis of deployment model, the South East Asia digital map market is segmented into on-premise, and cloud
• On the basis of map type, the South East Asia digital map market is segmented into static, and dynamic
• On the basis of technology, the South East Asia digital map market is segmented into geographic information system, light detection and ranging, aerial photography, and digital ortho-photography
• On the basis of end-user, the South East Asia digital map market is segmented into indoor navigations/positioning, and outdoor

Major Players

Data Bridge Market Research recognizes the following companies as the major South East Asia digital map market players in South East Asia digital map market are Google LLC (U.S.), TomTom International BV (Netherlands), Maxar Technologies (U.S.), Apple, Inc. (U.S.), HERE (Netherlands), Esri (U.S.), Getmapping plc (U.K.), Intermap Technologies (U.S.), MiTAC Holdings Corp. (Taiwan), Nearmap (U.S.).

Market Developments

• In April 2022, Apple significantly upgraded its Maps app to enhance user accuracy and experience. The updated Maps now boasts many features, including detailed information about roads, cities, buildings, water bodies, and land formations. Notable improvements include highlighted commercial areas, more detailed representation of green spaces, addition of 3D buildings, and marked road paths. Additionally, users can now navigate directly to the entrances of malls or stores when maneuvering through carparks, providing a more comprehensive and user-friendly navigation experience
• In April 2022, Avenza Systems Inc., renowned for its MAPublisher cartographic software and Geographic Imager geospatial tools, rebranded its mobile mapping app and digital map store, renaming it Avenza Maps. This strategic move aligns with the company's accelerated growth and evolving brand vision. Avenza Maps, already gaining rapid adoption in both professional and recreational markets, continues to expand its global presence. Subscribers, including businesses and individuals, can leverage the platform to enhance location awareness, improve safety, and access advanced mapping tools, further establishing Avenza Maps as a versatile and valuable mapping solution
• In March 2022, NVIDIA Research launched the Instant NeRF, an artificial intelligence-driven technology that transforms 2D photos into intricate 3D scenes. The neural radiance field (NeRF) technique, particularly the Instant NeRF variant, represents a significant leap in speed, achieving rates surpassing 1,000 times faster in some instances. The technology functions akin to a bitmap image, revealing the direction of light radiating from an object or scene. Demonstrated at the NVIDIA GTC event, Instant NeRF showcased its capabilities in creating avatars, rendering 3D scenes for video conference participants, and reconstructing environments for 3D digital maps. This innovation marks a milestone in leveraging AI for immersive visual experiences
• In February 2022, the Nuclear Innovation Institute (NII) formed a strategic collaboration with Ecopia AI to launch a digital mapping solution to address climate change concerns and accommodate the growth of communities in Bruce County. Member municipalities of the Municipal Innovation Council (MIC) and their collaborators are expected to benefit from cutting-edge technologies, including artificial intelligence, machine learning, and aerial imagery. This collaboration aims to create a 21st-century perspective of Bruce County, fostering increased efficiencies and informed decision-making. The initiative underscores the importance of innovative tools in monitoring environmental conditions and changes over time to support sustainable growth in the region

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