The Increase in the Adaptability of Mushroom for Medicinal Properties Drives the Growth of the Saudi Arabian Functional Mushroom Market

In 2021, in the worldwide growth of veganism published by the VeganSociety, it is mentioned that in a global poll conducted by NSF, 88% of food industry professionals stated that they anticipate an increase in the demand for plant-based products. According to 74% of respondents, plant-based diets are preferred by consumers because they lead better lifestyles, and 60% claimed they do so for environmental reasons.

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Data Bridge Market Research analyzes that the Saudi Arabian Functional Mushroom Market is expected to grow at a CAGR of 4.7% in the forecast period of 2023 to 2030 and is expected to reach USD 96.32 million by 2030.  The increasing demand for mushrooms as a meat alternative is projected to propel the market growth as the growing trend of veganism and vegetarian diets are prevailing in Saudi Arabia. Consumers prefer meat alternatives with high nutritional content.

Rising Awareness Regarding Functional Mushroom

With this growing trend, consumers these days are significantly adopting products such as functional mushrooms, as they are nutrition dense and gluten-free in nature and have low calories, reducing the risk of various health issues. Functional foods have a specific set of added nutrients such as fiber, probiotics, prebiotics, minerals, and others. Also, these types of food help overcome nutritional deficiencies. Consumers today are more prone to food products that are healthy in nature and rich in nutrients. Due to this reason, consumers have taken a shift toward food that is low in calories, rich in protein, gluten-free, and plant-based food. In addition to this growing awareness, consumers have been specifically interested in checking the nutrition, labels to verify the healthy nature of the products.

Report Scope and Market Segmentation

Segment Analysis

The Saudi Arabian functional mushroom market is segmented into seven notable segments based on species, category, product type, nature, cultivation method, end user, and distribution channel.

• Based on species, the market is segmented into portobello mushroom, lion’s mane, white button mushrooms, shiitake, chaga, reishi, cordyceps, tremella, chestnut mushroom, maitake, turkey tail, and others

In 2023, the portobello mushroom segment is anticipated to dominate the Saudi Arabian functional mushroom market

In 2023, the portobello mushroom segment is expected to dominate the market with a 21.53% market share due to its high nutritional content and wide application in the food processing industry.

• Based on category, the market is segmented into fresh and chilled

In 2023, the chilled segment is is anticipated to dominate the Saudi Arabian functional mushroom market

In 2023, the chilled segment is expected to dominate the market with a 64.35% market share and is expected to reach USD 61.83 million by 2030, growing with a CAGR of 4.8% in the forecast period of 2023 to 2030. Chilled is preferred more, to avoid the browning and slimy texture of mushrooms, the chilled mushroom can be exported to a larger distance as compared to fresh mushrooms.

• Based on product type, the market is segmented into cultivated and wild
• Based on nature, the market is segmented into conventional and organic
• Based on cultivation method, the market is segmented into bed cultivated and log/wood cultivated
• Based on end user, the market is segmented into food service industry, food processors, and household/retail
• Based on distribution channel, the market is segmented into indirect sales channel and direct sales channel

Major Players

Data Bridge Market Research recognizes the following companies as the major functional mushroom market players in the Saudi Arabian functional mushroom market that include California Garden Products Inc., Markal, La Vie Claire, Shiitake-Ya., Giorgio Fresh Co., South Mill Mushrooms Sales, and Monterey Mushrooms, LLC among others.            

Market Development

• Below Mushroom Farm Sole Proprietorship LLC, which is a mushroom company operating in Saudi Arabia, established a new innovative method for mushroom production with minimal use of water and the requirement of no arable land. The company is producing six different varieties (lion’s mane, shiitake, pink oyster, and some premium mushrooms) with this newly established technique. These mushrooms are grown on blocks consisting of local waste wood and palm frond cutting mixed with grains. These serve as manures for these mushrooms.
• Below Mushroom Farm Sole Proprietorship LLC launched mushrooms at Gulffood with a goal to supply affordable, hard-to-come by-products of good quality from the region for the region. The company got a platform to launch its product and reached many consumers.

COVID-19 Impact Analysis

The uncertainty caused due to the outbreak of the pandemic occurred by COVID-19 in the market has affected the food supply of Saudi Arabia. Most of the agricultural commodity in Saudi Arabia is imported from the U.S. and Asian countries. The high dependency on food supply from imports was affected during the pandemic due to restrictions applied on the export of food items. The effects can be seen over the intensity and efficacy of behavioral changes (avoid purchasing) and shifts in spending patterns among Saudi Arabian consumers. The supply of goods and volatile agriculture commodity prices including tree nuts and vegetables had increased the pressure on the food supply chain of the country. Due to COVID-19, Saudi Arabia had faced a multi-layered crisis disrupting the domestic economy, a collapse in the prices, and supply & demand of the products.

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