Sweet potatoes exhibit distinctive characteristics such as a rich orange hue, a sweet flavor, and a dense texture. These traits make them versatile ingredients in both sweet and savory dishes, spanning cuisines worldwide. Their applications range from traditional meals to innovative snacks, baked goods, and beverages. Furthermore, sweet potatoes offer nutritional benefits, including vitamins, minerals, and dietary fiber. As a result, they are utilized to promote health-conscious diets, catering to consumers seeking natural and wholesome food choices.
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Data Bridge Market Research analyses that the North America Sweet Potatoes Market is valued at USD 5,224. 56 million in 2021 and is expected to reach USD 7,719.06 million by 2029, registering a CAGR of 5.0% during the forecast period of 2022 to 2029. As consumers become more health-conscious, their awareness of sweet potatoes' nutritional value has grown. Packed with vitamins, minerals, and dietary fiber, sweet potatoes offer a wholesome option. This awareness has driven higher consumption of sweet potatoes as people actively seek healthier choices to incorporate into their diets.
Key Findings of the Study
Plant-based diets are expected to drive the market's growth rate
The surge in plant-based dietary preferences has fueled a demand for nutritious alternatives, with sweet potatoes emerging as a favored choice. As consumers seek to embrace plant-based diets for health and environmental reasons, the versatile and nutrient-rich nature of sweet potatoes aligns with their preferences. This trend has propelled the demand for sweet potatoes, as they provide a satisfying and healthful option for those adopting plant-based eating habits.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2022 to 2029
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Base Year
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2021
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Historic Years
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2020 (Customizable to 2014-2019)
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Quantitative Units
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Revenue in USD Million, Volumes in Units, Pricing in USD
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Segments Covered
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Type (Whole Product, Processed Sweet Potatoes, Paste/Purees, and Sweet Potato Flour), Product Type (Fresh, Frozen, Dried, and Others), Nature (Organic and Conventional), Packaging Type (Bag, pouches, Box, Tray, and Others), End User (Household, Food Service Sector, Food & Beverages Industry, and Others) Distribution Channel (Store Based Retailing and Online Retail)
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Countries Covered
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U.S., Canada, and Mexico in North America
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Market Players Covered
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Conagra Brands, Inc. (U.S.), Nash Produce (U.S.), Ham Farms (U.S.), Dole Food Company, Inc. (U.S.), McCain Foods Limited (U.K.), A.V. Thomas Produce (U.S.), Jackson Farming Company (U.S.), J.R. Simplot Company (U.S.), Idahoan Foods, LLC. (U.S.), Jackson's Chips (U.S.), Lamb Weston Holdings, Inc. (U.S.), The Kraft Heinz Company (U.S.), Nestlé (U.S.)
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include depth expert analysis, patient epidemiology, pipeline analysis, pricing analysis, and regulatory framework
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Segment Analysis:
The sweet potatoes market is segmented on the basis of end user, nature, type, packaging type, product type, and distribution channel.
- On the basis of type, the North America sweet potatoes market is segmented into whole product, processed sweet potatoes, paste/purees, and sweet potato flour.
- On the basis of product type, the North America sweet potatoes market is segmented into fresh, frozen, dried, and others.
- On the basis of nature, the North America sweet potatoes market is segmented into conventional and organic.
- On the basis of packaging type, the North America sweet potatoes market is segmented into bag, pouches, box, tray, and others.
- On the basis of end user, the North America sweet potatoes market is segmented into household, food service sector, food and beverages industry, and others.
- On the basis of distribution channel, the North America sweet potatoes market is segmented into store-based retailing, and online retail.
Major Players
Data Bridge Market Research recognizes the following companies as the major North America sweet potatoes market players in North America sweet potatoes market are Conagra Brands, Inc. (U.S.), Nash Produce (U.S.), Ham Farms (U.S.), Dole Food Company, Inc. (U.S.), McCain Foods Limited (U.K.), A.V. Thomas Produce (U.S.), Jackson Farming Company (U.S.)
Market Developments
- In August 2022, McDonald's Canada and McCain Foods Limited revealed a collaborative initiative to establish the Future of Potato Farming Fund. With an investment of $1 million, the fund will provide resources for education, demonstration, and cost-sharing grants. Its primary aim is to encourage potato farmers to adopt regenerative practices and incorporate innovative technologies into their operations.
- In December 2021, Strong Roots, a prominent plant-based frozen food company, and McCain Foods, a family-owned leader in frozen potato specialties and appetizers in North America, joined forces through a strategic partnership. McCain Foods is making a USD 55 million investment in Strong Roots to secure a minority stake.
Regional Analysis
Geographically, the countries covered in the North America sweet potatoes market report are U.S., Canada, and Mexico in North America
As per Data Bridge Market Research analysis:
The U.S. is the largest market for sweet potatoes market during the forecast period 2022 - 2029
In 2022, the U.S. is the largest market for the sweet potatoes market as the burgeoning plant-based food industry's growth in North America is set to have a favorable impact on the sweet potatoes market. As consumers gravitate toward healthier, plant-based diets, the demand for versatile ingredients like sweet potatoes is expected to rise. Conversely, the growth of the sweet potato market could be hampered by the comparatively elevated prices of these nutritious tubers, potentially affecting consumer affordability and, consequently, market expansion.
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