Disinfectant wipes are pre-moistened towelettes infused with chemical agents designed to kill or neutralize harmful pathogens on surfaces. These wipes normally contain active ingredients such as quaternary ammonium compounds, hydrogen peroxide, or alcohol. They are widely used in various settings, including healthcare facilities, households, schools, offices, and public spaces, to disinfect high-touch surfaces such as doorknobs, countertops, tables, and electronic devices. Disinfectant wipes offer convenience, ease of use, and portability, making them a preferred choice for quick and effective surface disinfection, helping to avoid the spread of infectious diseases and maintain a sanitized environment.
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Data Bridge Market Research analyses that the North America Disinfectant Wipes Market is expected to reach USD 5.64 billion by 2031, from USD 3.72 billion in 2023, growing with a CAGR of 5.5% in the forecast period of 2024 to 2031.
Key Findings of the Study
Rising Awareness towards Hygiene and Preventive Healthcare
Multiple health conditions could impact a person but their prior knowledge and preventive measures helps in reducing the severity of the disease or its complete prevention. Hygiene is of utmost importance to people of all age. Various unhygienic practices lead to communicable infection or nosocomial infections in people and with the emergence of COVID-19 pandemic, the importance of hygiene is equated with the survival. Education plays important role in creating awareness among the general public of all age groups about the importance of health, hygiene and preventive care. Such awareness plays important role in preventing various health risks associated with them. Various campaigns have been launched by government and non-government organizations in order to bridge the gap of knowledge about the same.
Thus, the increasing consumer awareness about hygiene and preventive healthcare is propelling the demand of the disinfectant wipes market.
Report Scope and Market Segmentation
Report Metric
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Details
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Forecast Period
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2024 to 2031
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Base Year
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2023
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Historic Years
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2022 (Customizable to 2016-2021)
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Quantitative Units
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Revenue in USD Billion
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Segments Covered
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Product Type (Chlorine Compounds, Quaternary Ammonium, Oxidizing Agents, Phenol, Alcohol, Iodine Compounds, Aldehydes, Chlorhexidine Gluconate, and Others), Usability (Disposable and Non-Disposable), Packaging (Flatpack, Canister, and Others), Material Type (Textile Fiber Wipes, Virgin Fiber Wipes, Advanced Fiber Wipes, and Others), Levels of Disinfection (High, Intermediate, and Low), Flavor (Lavender & Jasmine, Lemon, Citrus, Coconut, and Others), Type (Bactericidal, Virucidal, Sporicidal, Tuberculocidal, Fungicidal, and Germicidal), End-Use (Healthcare, Commercial, Industrial Kitchen, Transportation Industry, Optical Industry, Electronic & Computer Industry, and Others), Distribution Channel (Direct Tenders and Retail Sales)
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Countries Covered
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U.S., Canada, and Mexico
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Market Players Covered
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GOJO Industries, Inc. (U.S.), PDI, Inc. (U.S.), Ecolab (U.S.), Reckitt Benckiser Group PLC, (U.K.) KCWW (U.S.), Parker Laboratories, Inc. (U.S.), Dreumex (Netherland), Seventh Generation Inc. (U.S.), and STERIS plc (U.S.), S.C. Johnson & Son Inc. (U.S.), The Claire Manufacturing Company (U.S.), and Schülke & Mayr GmbH (Germany), among others
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Data Points Covered in the Report
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In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour
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Segment Analysis
The North America disinfectant wipes market is categorized into nine notable segments which are based on the product type, usability, packaging, material type, levels of disinfection, flavor, type, end-use, and distribution channel.
- On the basis of product type, the North America disinfectant wipes market is segmented into chlorine compounds, quaternary ammonium, oxidizing agents, phenol, alcohol, iodine compounds, aldehydes, chlorhexidine gluconate, and others
In 2024, the chlorine compounds segment is expected to dominate the North America Disinfectant Wipes Market
In 2024, chlorine compounds segment is expected to dominate the market with the market share of 30.65% due to increasing consumer awareness regarding health risks.
- On the basis of usability, the North America disinfectant wipes market is segmented into disposable and non-disposable
In 2024, the disposable segment is expected to dominate the North America Disinfectant Wipes Market
In 2024, disposable segment is expected to dominate the market with the market share of 66.10% due to a balance between affordability and performance.
- On the basis of packaging, the North America disinfectant wipes market is segmented into flatpack, canister, and others. In 2024, flatpack segment is expected to dominate the market with the market share of 53.10%
- On the basis of material type, the North America disinfectant wipes market is segmented into textile fiber wipes, virgin fiber wipes, advanced fiber wipes, and others. In 2024, textile fiber wipes segment is expected to dominate the market with the market share of 47.02%
- On the basis of levels of disinfection, the North America disinfectant wipes market is segmented into high, intermediate, and low. In 2024 high segment is expected to dominate the market with the market share of 47.91%
- On the basis of flavor, the North America disinfectant wipes market is segmented into lavender & jasmine, citrus, lemon, coconut, and others. In 2024, lavender & jasmine segment is expected to dominate the market with the market share of 42.10%
- On the basis of type, the North America disinfectant wipes market is segmented into sporicidal, bactericidal, tuberculocidal, virucidal, fungicidal, and germicidal. In 2024, bactericidal segment is expected to dominate the market with the market share of 41.65%
- On the basis of end-use, the North America disinfectant wipes market is segmented into healthcare, commercial, industrial kitchen, transportation industry, optical industry, electronic & computer industry, and others. In 2024, healthcare segment is expected to dominate the market with the market share of 44.96%
- On the basis of distribution channel, the North America disinfectant wipes market is segmented into direct tenders and retail sales. In 2024, direct tenders segment is expected to dominate the market with the market share of 59.77%
Major Players
Data Bridge Market Research analyzes Ecolab (U.S.), Reckitt Benckiser Group PLC (U.K.), KCWW (U.S.), S.C. Johnson & Son Inc. (U.S.), and Seventh Generation Inc. (U.S.) as the major players operating in the market.
Market Developments
- In March 2024, Ecolab, a company known for its sustainability efforts and products for water, hygiene, and infection prevention, has been recognized as one of the World’s Most Ethical Companies by Ethisphere, a respected organization setting ethical business standards. This marks Ecolab's 18th consecutive year receiving the award since it was first introduced in 2007. This will strengthen the company’s credibility in the market
- In February 2022, Reckitt Benckiser Group plc, known for brands like Lysol and Dettol, and Diversey Holdings, Ltd. (NASDAQ: DSEY), a leading company in hygiene and cleaning solutions, have teamed up for a distribution collaboration. This collaboration aims to make reliable hygiene solutions more widely available to businesses, ensuring the safety of staff, clients, and customers by preventing the spread of illness-causing germs
- In June 2020, Reckitt Benckiser Group plc. Announced that its brand Lysol started the Healthy Schools Program in order to reach classroom students in the U.S. mostly affected areas due to COVID-19 in order to prevent the additional spread of the pandemic. This initiative by the company has increased its credibility in the market
- In November 2020, SC Johnson announced that it has been recognized as the ISSA 2020 Hygieia Network Member of the Year for the resources and efforts provided by the company to foster women’s career in cleaning industry. This recognition received by the company has increased its credibility in the market
- In May 2022, GOJO Industries, Inc., known for its PURELL products, has introduced PURELL Healthcare Surface Disinfecting Wipes, expanding its range of surface hygiene solutions. These wipes offer strong effectiveness in killing germs and provide reassurance to users, combining powerful performance with peace of mind. This has enhanced the product portfolio and added up in the total revenue of the company
Regional Analysis
Geographically, the countries covered in the North America disinfectant wipes market are U.S., Canada, and Mexico.
As per Data Bridge Market Research analysis:
The U.S. is estimated to be the dominant and fastest-growing country in the North America Disinfectant Wipes Market
The U.S. is expected to be the dominant and fastest-growing country in the North America disinfectant wipes market due to rising awareness towards hygiene and preventive healthcare and the increasing number of product approval and launches in the country.
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