Broadcast equipment enables multi-platform distribution, a key aspect in today's dynamic media landscape. Its capability to facilitate content distribution across traditional television, online streaming, social media, and mobile platforms is essential for broadcasters and content creators. This versatility ensures that content reaches diverse audiences, meeting consumers' expectations with varying viewing habits. As the demand for content on multiple platforms grows, broadcast equipment becomes indispensable in providing seamless, high-quality experiences across different channels. The adaptability of broadcast equipment to support various distribution channels underscores its importance in the industry's efforts to stay relevant and engage in an evolving digital era.
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Data Bridge Market Research analyses the North America Broadcast Equipment Market will grow at a CAGR of 7.0% during the forecast period of 2023 to 2030. The North America broadcast equipment market is propelled by continuous technological advancements in key components such as cameras, production switchers, servers, and encoders
Key Findings of the Study
Increasing demand for live content is expected to drive the market's growth rate
The North America broadcast equipment market is driven by the growing demand for live content, encompassing sports events, news, and live entertainment. This robust demand necessitates broadcasters to invest in cutting-edge live production equipment, including high-performance cameras, real-time graphics systems, and live streaming solutions. As viewers increasingly seek immersive and real-time experiences, the market responds to this trend by providing advanced tools that enhance the quality and immediacy of live broadcasts. This driver stimulates continuous innovation and investment in state-of-the-art technologies within the North America broadcast equipment industry, positioning it to meet the dynamic requirements of the evolving media landscape.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2023 to 2030
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Base Year
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2022
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Historic Years
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2021 (Customizable to 2015-2020)
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Segments Covered
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Frequency (Low Frequency, Medium Frequency, High Frequency, Very High Frequency, Ultra-High Frequency, Super-High Frequency), Technology (Analog Broadcasting, Digital Broadcasting), Power Range (Low Power Range, High Power Range), Content Type (Audio, Video, Audio/Visual), Product Type (Dish Antennas, Encoders, Amplifiers, Transmitters and Repeaters, Switches, Video Servers, Modulators, Others), Application (Radio, Television, Cable Television, and IPTV)
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Countries Covered
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U.S., Canada, Mexico in North America
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Market Players Covered
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Cisco Systems, Inc. (U.S.), Harmonic (U.S.), CommScope Holding, Company, Inc. (U.S.), Grass Valley Canada (Canada), Global Invacom (Singapore), Telefonaktiebolaget LM Ericsson (Sweden), Evertz (Canada), General Dynamics Mission Systems, Inc. (U.S.), Sencore (U.S.), AvL Technologies (U.S.), EVS Broadcast Equipment (Belgium)
Belden Inc. (U.S.), Elma Electronic (Switzerland), Broadcast Electronics (U.S.), OMB (Italy), Wellav Technologies Ltd. (China), ETL Systems Ltd (U.K.), Empower RF Systems (U.S.), Ampleon (Netherlands), Moseley Associates, Inc. (U.S.)
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include indepth expert analysis, geographically represented companywise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
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Segment Analysis:
The North America broadcast equipment market is segmented on the basis of by frequency, technology, power range, content type, product type and application
- On the basis of frequency, the North America broadcast equipment market is segmented into low frequency, medium frequency, high frequency, very high frequency, ultra-high frequency, and super-high frequency
- On the basis of technology, North America broadcast equipment market is segmented into analog broadcasting and digital broadcasting
- On the basis of power range, the North America broadcast equipment market is segmented into low power range and high power range
- On the basis of content type, North America broadcast equipment market is segmented into audio, video, and audio/visual
- On the basis of product type, North America broadcast equipment market is segmented into dish antennas, encoders, amplifiers, transmitters and repeaters, switches, video servers, modulators, and others
- On the basis of application, North America broadcast equipment market is segmented into radio, television, cable television, and IPTV
Major Players
Data Bridge Market Research recognizes the following companies as the major North America broadcast equipment market players in North America broadcast equipment market are Cisco Systems, Inc. (U.S.), Harmonic (U.S.), CommScope Holding, Company, Inc. (U.S.), Grass Valley Canada (Canada), Global Invacom (Singapore), Telefonaktiebolaget LM Ericsson (Sweden), Evertz (Canada), General Dynamics Mission Systems, Inc. (U.S.)
Market Developments
- In December 2021, EVS Broadcast Equipment entered into a significant collaboration with HBS AG for the upcoming FIFA World Cup scheduled in Qatar from November 21 to December 2022. As per the agreement, EVS will provide turnkey solutions to HBS AG, encompassing a comprehensive suite of broadcasting tools and services, including live replay and production capabilities. This collaboration underscores EVS's commitment to supporting major global sporting events with cutting-edge broadcast technology, ensuring a seamless and high-quality viewing experience for audiences worldwide
- In December 2021, Cisco, a global technology leader, supplied its Routed Optical Networking Solution to DATAGROUP, a prominent Ukrainian telecom provider. DATAGROUP adopted Cisco's advanced technology to establish a high-speed data transmission network in Ukraine, catering to corporate and residential customers. The implementation involved Cisco's Routed Optical Network and integrated Software Defined Network (SDN) Transport. This initiative by DATAGROUP aligns with their strategy to connect a larger population and organizations in Ukraine, emphasizing the role of Cisco's innovative networking solutions in facilitating efficient and widespread connectivity
- In September 2021, Dotdash Media, Inc. demonstrated its support for Stand-Up Paddleboard (SUP) yoga, showcasing a commitment to promoting health and well-being. The company highlighted the positive impact of SUP yoga on mental health in a blog publication, elaborating on its principles and significance. The content emphasized the therapeutic benefits of SUP yoga, particularly in managing lower back pain. Dotdash Media's engagement with this recreational and wellness activity reflects its broader efforts to contribute positively to individuals' lifestyles and health.
- In February 2021, Grass Valley, a leading provider of broadcast solutions, and Gravity Media, a prominent media services company, announced a strategic collaboration aimed at delivering cutting-edge production solutions for major sporting events. Through this collaboration, Grass Valley and Gravity Media sought to leverage their expertise to provide state-of-the-art processes and technologies in sports broadcasting. This partnership positioned Grass Valley to play a pivotal role in shaping the future of broadcast services, ensuring an innovative and technologically advanced production environment for major sports events globally
Regional Analysis
Geographically, the countries covered in the North America broadcast equipment market report are U.S., Canada, and Mexico in North America
As per Data Bridge Market Research analysis:
U.S. is the dominant region in North America broadcast equipment market during the forecast period 2023-2030
The U.S. dominates the market due to its leadership in rapidly growing Internet protocol television (IPTV) applications. The U.S. excels in technological innovation, boasting a robust ICT infrastructure that supports seamless IPTV service delivery. The nation's dynamic market environment and favorable investment climate attract significant industry investments, fostering the development and deployment of cutting-edge technologies. With a large and diverse population quickly adopting new entertainment trends, consumer demand for streaming services, including IPTV, remains high. Strategic partnerships and collaborations among technology companies, content creators, and telecommunications providers further contribute to the evolution and expansion of IPTV offerings.
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