In April 2020, U.K. Canned Food Giant Baxters Launched a New Range of Canned Vegan Soups

Fruit and vegetables are an essential part of a balanced diet. They provide you with a wide range of minerals and vitamins that are essential for good health. A diet high in fruit and vegetables can help protect an individual against cancer, diabetes, and heart disease. Fruits and vegetables should be an important part of daily diet. They are naturally good and contain vitamins and minerals that can help to keep you healthy. Fruits and vegetables contain many vitamins and minerals that are good for health since they contain good amount of vitamins A (beta-carotene), C and E, magnesium, zinc, phosphorous, and folic acid.   ​

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Global Vegetables and Fruits Market is expected to reach USD 5769.58 million by 2028 from USD 3765.11 million in 2020, growing with the CAGR of 5.52% in the forecast period of 2021 to 2028. Several advantages are associated with vegetables and fruits products owing to which their usage is highly increasing in dietary supplements, especially in the developed nations. Hence, companies launching more products to fulfill the rising demand for their customers. To fulfill the growing demand for vegetables and fruits products, some companies are expanding their production capacities in different regions to grow their market for vegetables and fruits.         

Increasing consumption of canned and frozen food across the world will drive the market's growth rate

The changing lifestyle and busy schedule of individuals have pushed their consumption toward canned and frozen food. This consumption has increased furthermore due to the unfortunate spread of COVID-19 across the world as consumers stockpiled their freezers with longer shelf items during the height of lockdowns. Thus, with so many launches and expansion of manufacturers toward innovation in frozen and canned vegetables and fruits, the market for vegetables and fruits will grow globally. Moreover, as the frozen and canned food market grows, the industry will see more new and innovative launches and developments with respect to these products, thus, driving the market toward a positive escalation.

Report Scope and Market Segmentation

Segment Analysis:

The global vegetables and fruits market is categorized into seven notable segments, which are based on type, product type, category, nature, flavor, form, packaging, end user, and distribution channel.

• On the basis of type, the vegetables and fruits market is segmented into vegetable type and fruit type. In 2021, the vegetable segment is expected to dominate the market with a 60.69% market share because of increased consumption of vegetables to maintain a healthier diet.
• On the basis of product type, the vegetables and fruits market is segmented into fresh, canned, frozen, dried & dehydrated, purees and paste, concentrates, and others. In 2021, fresh segment is expected to dominate the market with a 42.25% market share because consumers tend to buy fresh vegetables and fruits more compared to the processed one.
• On the basis of category, the vegetables and fruits market is segmented into vegetables and fruits. In 2021, the fruit segment is expected to dominate the market with a 77.28% market share due to growing popularity of organic fruits in the market.
• On the basis of nature, the vegetables and fruits market is segmented into vegetables and fruits. In 2021, the fruit segment is expected to dominate the market with a 39.43% market share due to growing popularity of the same.
• On the basis of flavor, the vegetables and fruits market is segmented into vegetables and fruits. In 2021, non-GMO is expected to dominate the market with an 82.45% market share due to increased consumption of vegetables to maintain a healthier diet.
• On the basis of form, the vegetables and fruits market is segmented into vegetables and fruits. In 2021, the fruit segment is expected to dominate the market with a 32.52% market share due to shifting consumer preference toward healthy and nutritious foods due to the rise in obesity and the growing aging population.
• On the basis of packaging, the vegetables and fruits market is segmented into pouches, tray, bags, cans, jar, boxes, and others. In 2021, canned segment is expected to dominate the market with a 50.40% market share e to easy and convenient option of storage and transport convenience.
• On the basis of end user, the vegetables and fruits market is segmented into retail/household food service sector. In 2021, retail is expected to dominate the market with a 50.40% market share due to growing usage of fruits and vegetables in different applications.

The retail segment will dominate the end user segment of the vegetables and fruits market

The retail segment will emerge as the dominating segment under end user segment. This is because of the growing number of retail stores in the market especially in the developing economies. Further, growth and expansion of research development services on a global scale will further bolster the growth of this segment. 

• On the basis of distribution channel, the vegetables and fruits market is segmented into store based retailers and non-store based retailers. In 2021, store based retailers are expected to dominate the market with a 50.40% market share due to growing popularity and demand for these products in different grocery and supermarket channels.

The store based retailers segment will dominate the distribution channel segment of the vegetables and fruits market

The store based retailers segment will emerge as the dominating segment under distribution channel with approximately 50% market share. This is because of the growing number of infrastructural development activities in the market especially in the developing economies. Further, growth and expansion of the chemicals and industry all around the globe will further bolster the growth of this segment.

Major Players         

Data Bridge Market Research recognizes the following companies as the market players in vegetables and fruits market: Global Green Company (India), Total Produce (Ireland), Fresh Del Monte Produce Inc. (U.S.), Barfoots (U.K.), Alexia Foods (U.S.), Nationwide Produce Plc (U.K.), Fesa UK Ltd (U.K.), STIRFRESH (U.S.), Kühne + Heitz (Netherlands), Wealmoor Ltd (U.K.), Abbey View Produce (U.K.), Agrial sur les réseaux sociaux (France), Sahyadri Farms (India), Vinyard Fruit & Vegetable Co. (U.S.), Burgess Farms (India), Kiril Mischeff (U.K.), Kettle Produce Ltd (U.K.), Natural Vegetable Company (U.K.), Fresh Fruits Company (Dubai), Organic Garden (Germany), DGM Growers. (U.K.), RBOrganic Ltd (U.K.), and Greenyard (Belgium).

Market Development

• In September 2019, Food Forever – a brand that supplies fruits and vegetables to various foodservice and retail consumers across both Australia and New Zealand –unveiled a new retail brand called Rå, which offers frozen fruits such as frozen blueberries, raspberries, and mango chunks
• In January 2021, Mother Dairy Fruit & Vegetable Private Limited announced the launch of frozen drumsticks vegetables and frozen cut okra with the objective of offering superior quality, hygienically packed, and convenient options to consumers
• In May 2021, Del Monte, and Iceland announced their collaboration to launch an extensive new Del Monte Frozen Fruits range such as Del Monte Frozen Raspberries and Del Monte Frozen Blueberries
• In November 2020, Sovány Beverage Company launched first sparkling water to be made with USDA fruit. Sovány sparkling water is available in four flavors: Ingenious Apple, Brilliant Orange, Remarkable Raspberry, and Simply Sparkling. Each beverage contains 12% organic fruit juice with no added sugar
• In August 2020, SunOpta Inc. launched branded fruit bar called as arbor bar. The bar is made up of five ingredients or fewer, real fruit and 0 grams of added sugar. The new certified arbor bars are available nationwide in three delicious flavors such as Apple + Blueberry, Apple + Berries, and Apple + Raspberry

Regional Analysis

Geographically, the countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

As per Data Bridge Market Research analysis:

Asia-Pacific is the dominant region in vegetables and fruits market during the forecast period 2021 to 2028

The market was dominated by Asia-Pacific. Fresh fruit eating is very popular in China, India, and Japan, which has fueled regional demand. Furthermore, the region is anticipated to dominate because of the rising population and disposable income.

Europe is estimated to be the fastest-growing region in vegetables and fruits market the forecast period 2021 to 2028

The industry in Europe is predicted to develop at the quickest rate, from 2021 to 2028. As a result of its high nutritive value, consumers in this region are increasing their intake of fresh food items, which is expected to lead to market growth.

COVID-19 Impact

The COVID-19 outbreak has significantly impacted the production processes used by businesses in the food industry. Production has been hampered by labor and planting material shortages brought on by global lockdown regulations. A considerable influence on import and export activities in the worldwide fresh fruit market has been caused by the outbreak's disruption of transportation, which in turn caused short-term disruptions in the supply of fruits. Fewer fresh items are consumed because of decreased and restricted access to conventional supermarket shopping formats. Consumers have adopted healthier eating practices and shifted to items that are primarily made of fresh fruits and vegetables since the COVID-19 issue began.

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