Sanitary ware refers to sanitary appliance installations such as water closets, faucets, and basins among others. They are generally made of ceramic or porcelain but also made from glass, metal, or any other material. Major companies have introduced various aesthetically pleasing designs to the eyes while maintaining their functionality.
They are used in residential, commercial, industrial, and other areas. Basic sanitation services are becoming a necessity, and their huge demand, especially due to this pandemic, has skyrocketed to remain healthy and hygienic. Demand from the rural areas is even more due to the boost provided by government initiatives. Since this industry is continuously emerging and evolving, it has a lot of potential and scope to be met in the forecast period.
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Data Bridge Market Research analyses that the Europe Sanitary Ware Market is expected to reach USD 16,018.01 million by 2031 from USD 10,341.71 million in 2023, growing with a CAGR of 5.2% in the forecast period of 2024 to 2031.
The rich availability of raw materials used in the manufacturing of sanitary ware products is expected to drive the growth of the Europe sanitary ware market.
Key Findings of the Study
Growth in the Real Estate Sector
Real estate is one of the most recognized sectors comprising housing, retail, hospitality, and commercial sub-sectors. It also forms one of the largest chunks in almost every family’s portfolio, as most invest heavily in residential homes. One of the main reasons for the consideration is the urbanization and infrastructural development as the surrounding areas are developed, and hospitals, schools, and other commercial places are built nearby. General inflation also adds to its value as the price of raw materials increases. Apart from this, employees who commute daily generally prefer to live closer to their offices, due to which most of them are renting out homes and flats. Commercial space renting is also becoming a norm, especially for start-ups, allowing companies to save on operational overheads. These office spaces and flats often feature premium kitchens and sanitary ware, which are preferred even more due to their aesthetics and premium feel.
Hence, expanding real estate sector due to the corporate environment growth, which is supplemented by the rising demand for office space both in urban and semi-urban areas, is expected to drive the market growth.
The Europe real estate sector is growing due to the increasing number of construction activities and renting out office spaces, which is a major factor driving the market growth.
Report Scope and Market Segmentation
Report Metric
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Details
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Forecast Period
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2024 to 2031
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Base Year
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2023
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Historic Years
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2022 (Customizable to 2016-2021)
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Quantitative Units
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Revenue in USD Million and Volume in Thousand Units
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Segments Covered
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Type (Wash Basin, Western Toilets, Faucets, Showers, Cistern, Bathtubs, Urinals, Bathroom Accessories, Medicine Cabinets, Vanities, Bidets & Mirrors, and Others), Material (Ceramic, Metal, Glass, Acrylic Plastic and Perspex, and Others), Operating Mode (Manual, Automated), Shape (Rectangle, Square, Curved, Circle, Domed Top, Parallelogram, and Others), Color (White, Black, and Others), End-User (Residential, Commercial, Institutional, and Others), Distribution Channel (Offline and Online)
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Countries Covered
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Finland, Sweden, Norway, Denmark, Netherlands, Germany, Belgium, Switzerland, Austria, and Rest of Europe
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Market Players Covered
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Roca Sanitario, S.A (Spain), TOTO EUROPE GmbH (Germany), Geberit AG (Switzerland), Kohler Co. (U.S.), GROHE AG (Germany), AQUACUBIC (China), BETTE GmbH & Co. KG (Germany), bthaüs (Germany), CERAMICA CATALANO SPA (Italy), Cersanit S.A. (Poland), Creavit (Turkey), Duravit AG (Germany), Eczacıbaşı Holding A.Ş. (Turkey), Ideal Standard (UK) Ltd (U.K.), Jaquar India. (India), LAUFEN Bathrooms AG (Switzerland), Lecico Egypt. (Egypt), LIXIL Corporation. (Japan), Saudi Ceramics Company (Saudi Arabia), and Villeroy & Boch (Germany) among others
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand
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Segment Analysis:
The Europe sanitary ware market is segmented into six notable segments based on type, material, operating mode, shape, color, and end-user.
- On the basis of type, the market has been segmented into toilet seats/western toilets, wash basins, urinals, faucets, cisterns, showers, bathtubs, bathroom accessories, medicine cabinets, vanities, bidets, mirrors, and others
In 2024, the toilet seats/western toilets segment of type is expected to dominate the Europe sanitary ware market
In 2024, the toilet seats/western toilets segment is expected to dominate the market with 21.31% market share due to an increase in preference.
- On the basis of material, the market has been segmented into ceramic, metal, glass, acrylic plastic and perspex, and others
In 2024, the ceramic segment of material is expected to dominate the Europe sanitary ware market
In 2024, the ceramic segment is expected to dominate the market with 61.47% market share due to most of the sanitary wares are made for this segment with growing material demand for ceramic-based products.
- On the basis of operating mode, the market has been segmented into manual and automated. In 2024, the manual segment is expected to dominate the market with 71.67% market share
- On the basis of shape, the market has been segmented into rectangles, squares, curved, circles, domed tops, parallelograms, and others. In 2024, the curved segment is expected to dominate the market with 44.62% market share
- On the basis of colour, the market has been segmented into white, black, and others. In 2024, the white segment is expected to dominate the market with 76.78% market share
- On the basis of end-user, the market has been segmented into residential, commercial, institutional, and others. In 2024, the residential segment is expected to dominate the Europe sanitary ware market with 51.20% market share
- On the basis of distribution channel, the market has been segmented into offline and online. . In 2024, the offline segment is expected to dominate the Europe sanitary ware market with 75.73% market share
Major Players
Data Bridge Market Research analyzes Roca Sanitario, S.A (Spain), TOTO EUROPE GmbH (Germany), Ideal Standard (UK) Ltd (U.K.), Geberit AG (Switzerland), and GROHE AG (Germany) as the major market players in Europe sanitary ware market.
Recent Developments
- In April 2023, Villeroy and Boch launched new oval washbasins in O.novo collection. This will help the company in expanding its product portfolio and it will help the company to showcase their unique offerings on a Europe platform which has increased their presence across Europe
- In April 2023, the innovation platform Plug and Play and Roca Group Ventures, the venture capital fund of Roca Group, came to terms. As a result, Roca Group will be able to participate in the investment processes run by this platform and find new technological solutions that will enable the creation of new business models and products throughout the supply chain
- In March 2023, TOTO Europe GmbH unveiled two new automatic tap collections, including the water-saving ECO CAP and SELFPOWER technologies. These series are ideal for hotel bathrooms and public restrooms. This will help the company to expand more
- In March 2023, Bette will showcase her new bathroom products at the ISH trade fair in Frankfurt/Main in Hall 3.1 Booth C 99. The German expert in titanium steel enamelled shower trays, bathtubs, and sinks will also focus on products that bring freedom to the design of bathroom fixtures as simple, time-saving installation solutions. This helped the company expand its product line and grow in the market
- In January 2023, Saudi Ceramic Company announced its new porcelain tiles factory with a capacity of 8.25 million sq. m. is being set-up up in the kingdom, with more than 40% of the work already completed
Regional Analysis
Geographically, the countries covered in the Europe sanitary ware market are Germany, Netherlands, Belgium, Switzerland, Austria, Sweden, Norway, Denmark, Finland, and the rest of Europe.
As per Data Bridge Market Research analysis:
Germany is the dominant and fastest-growing region in Europe sanitary ware market during the forecast period 2024-2031
Germany is expected to dominate the Europe sanitary ware market due to the presence of a large number of major players in the region and the increase in initiatives such as acquisitions, collaborations, and product launches by manufacturers to distribute their products efficiently to the consumer. This initiative has helped the market to expand in the forecast period.
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