Expanding Palates and Profits: Europe's Pea Flour Market Flourishes with Growing Health Consciousness and Sustainability

The Europe pea flour market refers to the economic sector centered around the production, distribution, and consumption of pea flour in European countries. Pea flour is derived from ground peas, primarily green or yellow peas, and has gained significant attention due to its various applications in the food industry. This market encompasses the entire supply chain, from pea cultivation to processing, distribution, and end-user consumption. As a result, European farmers and food manufacturers are investing in pea cultivation and processing, which further fuels market growth.

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Data Bridge Market Research analyses that the Europe Pea Flour Market was valued at USD 106.53 million in 2022 and is expected to reach USD 201.61 million by 2030, at a CAGR of 8.3% during the forecast period of 2023 - 2030. The surge in gluten intolerance and celiac disease has spurred the demand for gluten-free options. Pea flour's innate gluten-free nature has positioned it as a favored ingredient for producing gluten-free baked goods, pasta, and snacks, meeting the dietary needs of a growing consumer segment.

Key Findings of the Study

Clean labels and natural ingredients are expected to drive the market's growth rate

The shift towards clean-label products with natural, minimally processed ingredients has significantly favored pea flour within the food industry. Consumers increasingly seek transparency in food labeling and are drawn to products with recognizable, wholesome components. Pea flour aligns perfectly with this trend, as it is derived from peas, a naturally occurring and minimally processed source. As a result, pea flour has gained traction as a wholesome and natural choice, contributing to its growing prominence in various food applications.

Report Scope and Market Segmentation

Segment Analysis:

The Europe pea flour market is segmented on the basis of category, type of peas, applications, distribution channel. 

• On the basis of category, the Europe pea flour market is segmented into inorganic, and organic.
• On the basis of type of peas, the Europe pea flour market is segmented into yellow peas, and green peas.
• On the basis of applications, the Europe pea flour market is segmented into food and beverages, animal feed, and household/retail.
• On the basis of distribution channel, the Europe pea flour market is segmented into direct, and in-direct.

Major Players

Data Bridge Market Research recognizes the following companies as the major Europe pea flour market players in Europe pea flour market are Nestlé SA (Switzerland), Molino Spadoni spa (Italy), WEETABIX (U.K.), Valsemøllen (Denmark), Grillon D'Or (France), Clif Bar & Company (U.S.), Associated British Foods plc (U.K.), DANONE SA (Switzerland).

Market Developments

• In October 2022, Roquette, a renowned global player in plant-based ingredients and a pioneer in plant proteins, introduced a fresh range of organic pea ingredients, featuring organic pea starch and organic pea protein, to the European market. This move aligns with the growing demand for organic and plant-based alternatives in the region, further expanding Roquette's offerings and reinforcing its commitment to sustainable and health-conscious food solutions.
• In September 2022, Lantmännen, a prominent agricultural cooperative in Northern Europe, announced a substantial investment of SEK 1 billion (USD 95.7 million) in the construction of a state-of-the-art pea protein production facility in Lidköping, Sweden. This facility, scheduled for completion in early 2026, signifies Lantmännen's commitment to meeting the increasing demand for plant-based protein, further bolstering its position in the industry.
• In May 2022, China and Russia inked a pivotal phytosanitary protocol specifically for peas, signaling a significant development in the global agricultural market. This agreement paves the way for Russia to enter China's pea market, posing a new competitive challenge for Canada, a leading pea exporter. As Russia gears up to export peas to China, the coming years are expected to witness heightened competition that may impact Canada's prominent position in this vital market.
• In May 2020, Ingredion Incorporated and Batory Foods entered into a strategic ingredient distribution agreement in Southern California, aiming to diversify their product offerings with multi-functional flours and fibers. This collaboration is expected to drive revenue growth and enhance profitability for both companies as it broadens their portfolio and strengthens their market presence, ultimately maximizing their business performance in the region.

Regional Analysis

Geographically, the countries covered in the Europe pea flour market report are Germany, Italy, France, Turkey UK, Netherland, Russia, Switzerland, Poland, Belgium, Sweden, Denmark, and Rest of Europe.

As per Data Bridge Market Research analysis:

Germany is the dominant region in Europe pea flour market during the forecast period of 2023-2030

The European pea flour market is significantly influenced by Germany, where the dominance of gluten-free bakery products made from pea flour is evident. Many European nations have a strong affinity for bakery goods, and Germany is no exception. Statista's findings show that the German market for healthy bakery products reached a substantial value of 1.72 billion US dollars in 2015. This robust demand has spurred the consumption of pea flour in the country, underscoring its role as a key player in the European pea flour market.

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