The digital out of home (OOH) advertising industry will relinquish an approximated estimate at a frequency of 11.7% for the projection space of 2021 to 2028 with factor such as growing adoption of digital advertising in the advertising sector.
The digital out of home (OOH) advertising market has shown an exceptional penetration in countries such as the U.S., China and U.K. Rapid digitization in the advertising industry is boosting the growth in developed countries. In developing countries, the increasing acceptance of audio-visual transit advertising is creating opportunity for the global digital out of home (OOH) advertising market.
Digital Out of Home (OOH) Advertising Market Scenario
According to Data Bridge Market Research, the market for digital out of home (OOH) advertising in North America region has the highest market share followed by Europe and Asia-Pacific. Market leader is JCDecaux SA which accounts an estimated market share of approximately 10% to 20% globally. The company has gained outstanding sales through their increasing installation of digital screens across the globe.
- In June 2020, JCDecaux SA renewed their joint venture with Beijing Metro Operation Co. Ltd (BJ Metro) for advertising contract for the 9 central lines of the Beijing Metro for 20 years that is until 2040. This venture will mark the start of a new era of collaboration in advertising in one of the busiest metros in the world. This will help the company to enhance their visibility and to enhance their customer base in the market.
Trends Impacting the Digital Out of Home (OOH) Advertising Market
Now the question is which other regions JCDecaux SA, Focus Media Holding Ltd. and Clear Channel Outdoor, LLC are targeting? Data Bridge Market Research has estimated a large growth in digital out of home (OOH) advertising market and the market leaders targeting the U.S., China and U.K. to be their next revenue pockets for 2021.
The digital out of home (OOH) advertising market is becoming more competitive every year with companies such as JCDecaux SA, Focus Media Holding Ltd. and Clear Channel Outdoor, LLC as they are the market leaders for digital out of home (OOH) advertising market. The Data Bridge Market Research new reports highlight the major growth factors and opportunities in the digital out of home (OOH) advertising market.
For more analysis on the digital out of home (OOH) advertising market request for a briefing with our analysts https://www.databridgemarketresearch.com/pt/speak-to-analyst/?dbmr=global-digital-out-of-home-ooh-advertising-market
Digital Out of Home (OOH) Advertising Market Development
- In May 2020, JCDecaux SA announced that they have won a 15-year street furniture advertising contract for Bogota, Colombia. Under this contract, the company will cover the design, installation, operation and maintenance of more than 6,000 street furniture displays at bus shelters and smart digital city information panels. Under this contract, the company will operate more than 3,300 street furniture advertising in Bogota and more than 5,200 in Colombia. This has helped the company to enhance their customer base and grow in the market.
Scope of the Digital Out of Home (OOH) Advertising Market
Global digital out of home (OOH) advertising market is segmented on the basis of countries into the U.S., Canada, Mexico, Germany, U.K., France, Switzerland, Italy, Spain, Netherlands, Russia, Belgium, Turkey, rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Brazil, Argentina, rest of South America, South Africa, UAE, Saudi Arabia, Israel, Egypt and rest of Middle East and Africa.
- All country based analysis of digital out of home (OOH) advertising market is further analyzed based on further segmentation. On the basis of location, the digital out of home (OOH) advertising market is segmented into indoor and outdoor. On the basis of product, the digital out of home (OOH) advertising market is segmented into digital billboard, digital signage, digital screens and others. On the basis of application, the digital out of home (OOH) advertising market is segmented into street furniture, public location based, transit and others. On the basis of end user, the digital out of home (OOH) advertising market is segmented into retail, automotive, banking & financial services, insurance (BFSI), food & beverages, healthcare, education, government, public sector and others.
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Key Pointers Covered in Digital Out of Home (OOH) Advertising Market Industry Trends and Forecast to 2028
- Market Size
- Market Standards and Changes
- Market Trials in Different Regions
- Market Requirements in Different Regions
- Market Shares in Different Regions
- Recent Developments for Market Competitors
- Recent Market Value for Different Regions
- Sales Data for Market Competitors
- Market Key Vendors and Disruptors Study
Key Market Competitors Covered in the Report
- JCDecaux SA
- Posterscope
- OUTFRONT Media Inc.
- QMS Media Limited
- Xtreme Media Pvt. Ltd.
- Clear Channel Outdoor, LLC
- Daktronics, Inc.
- Ströer SE & Co. KGaA
- Global Outdoor Media Limited
- APG|SGA
- Allgemeine Plakatgesellschaft AG
- Talon
- oOh!media Limited
- Broadsign International, Inc.
- ADAMS OUTDOOR ADVERTISING
- Focus Media Holding Ltd.
- Lamar Media Corp.
- LOCAD PTE LTD
- Prismview, A Samsung Electronics Company
- Sharp NEC Display Solutions
- Mvix(USA), Inc.
Above are the key players covered in the report, to know about more and exhaustive list of digital out of home (OOH) advertising companies’, contact us https://www.databridgemarketresearch.com/pt/toc/?dbmr=global-digital-out-of-home-ooh-advertising-market
Research Methodology: Global Digital Out of Home (OOH) Advertising Market
Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analysed and forecasted using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please request an analyst call or can drop down your enquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include vendor positioning grid, market time line analysis, market overview and guide, company positioning grid, company market share analysis, standards of measurement, top to bottom analysis and vendor share analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
Primary Respondents
- Demand Side: Product and Software Developers, Industrial Professionals, Computer Engineers among others
- Supply Side: Service Providers, Advertising Agencies, Product Managers, Product Designers, Marketing Managers, C-Level Executives, Market Intelligence and Regulatory Affairs Managers among others.
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