Ready-to-Drink (RTD) protein beverages are pre-formulated, conveniently packaged liquid products which provide a sufficient and convenient source of protein intake. These beverages are typically designed for individuals who lead busy lifestyles, engage in physical activities, or require a convenient protein supplement. RTD protein beverages often come in various flavors and formulations, including whey, plant-based, and collagen-based proteins.
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The global ready-to-drink (RTD) protein beverages market has witnessed substantial growth in recent years, driven by evolving consumer preferences toward healthier lifestyles and increased demand for convenient, on-the-go nutritional options. The RTD protein beverages segment has emerged as a key player in the functional beverage industry as health-conscious consumers increasingly prioritize protein consumption for muscle recovery, weight management, and overall well-being.
Data Bridge Market Research analyzes that the Global Ready-To-Drink (RTD) Protein Beverages Market is expected to grow at a CAGR of 6.4% in the forecast period of 2023 to 2030 and is expected to reach USD 2,486.08 million by 2030. The adoption of innovative technologies and solutions and the rising trend of an on-the-go lifestyle are expected to propel the market growth.
Key Findings of the Study
Increasing Trend of Healthy and Protein-Rich Diets
In recent years, there has been a significant shift in consumer preferences toward healthier lifestyles and nutritional awareness. This shift has spurred a rising trend in the consumption of protein-rich diets, which has subsequently driven market growth. RTD protein beverages offer a convenient and easily accessible source of protein for consumers on the go, aligning perfectly with their busy lifestyles and health-conscious attitudes. The increasing focus on health and wellness has led consumers to seek out dietary options that support their fitness goals and overall well-being. Protein is a critical macronutrient that plays a crucial role in muscle repair, maintenance, and overall bodily functions. Individuals are incorporating protein-rich diets into their daily routines as they become more proactive in managing their health. This trend is notably driven by fitness enthusiasts, athletes, and those aiming to achieve weight management goals.
For instance,
- In March 2023, according to the Medical News, protein-rich diets and supplements may help people feel satiated for longer periods. Feeling full causes people to eat smaller portions and snack less frequently, which can help them maintain a healthy weight or lose weight if necessary
Consumers' increasing focus on health and wellness, coupled with the convenience and diversity offered by these beverages, has led to their widespread adoption. Hence, the rising trend of healthy and protein-rich diets is expected to drive market growth.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2023 to 2030
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Base Year
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2022
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Historic Years
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2021 (Customizable to 2015 - 2020)
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Quantitative Units
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Revenue in USD Million
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Segments Covered
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Product Type (Energy Beverages, Juice Beverages, Protein Shakes, Plant-Based Milk Beverages, Weight Management Beverages, Clinical Beverages, and Others), Source (Animal-Based and Plant-Based), Flavor (Orange, Mango, Strawberry, Mixed Fruit, Pineapple, Lemon, Raspberry, Original/Regular, Watermelon, Blueberry, Fruit Punch, Mocha, Green Apple, Cherry, Herbal, aloe vera, and Others), Calorie Count (Low Calories, High Calories, and Zero Calorie), Consumers (Gym Enthusiast, Athletes, and Regular Consumer), Claim (Preservatives Free, Gluten Free, Non-GMO, Fat Free, All of the Above Claims, and Others), Sugar Count (Low Sugar, High Sugar, and Zero Sugar), Packaging Type (Bottles, Cans, and Cartons), Packaging Size (201-300 ml, 301-400 ml, 401-500 ml, More than 500 ml, 101-200 ml, and Less than 100 ml), Distribution Channel (Non-Store Retailers and Store Based Retailers)
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Countries Covered
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U.S., Canada, Mexico, Germany, U.K., Italy, France, Spain, Switzerland, Netherlands, Belgium, Russia, Turkey, Rest of Europe, Japan, China, South Korea, India, Vietnam, Australia, Singapore, Thailand, Indonesia, Malaysia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, South Africa, Egypt, U.A.E., Saudi Arabia, Kuwait, and Rest of Middle East and Africa
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Market Players Covered
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USN - Ultimate Sports Nutrition (U.S.), QNT SA (Belgium), Bolthouse Farms, Inc. (U.S.), Huel Limited (U.K.), Upbeat Drinks Ltd (U.K.), UFIT High Protein Drinks, Shakes & Snacks (Singapore), KRÜGER GROUP (Germany), GRENADE [UK] LIMITED (U.K.), Nestlé (Switzerland), PepsiCo (U.S.), Abbott (U.S.), Optimum Nutrition (U.S.), Danone S.A. (France), BELLRING BRANDS, INC. (BRBR) (U.S.), Jake Nutritionals B.V. (Netherlands), Amway Corp. (U.S.), Organicobeverages (India), AQUATEIN (India), Nutramino (Denmark), and The Alternativive Company (India) among others
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
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Segment Analysis
The global ready-to-drink (RTD) protein beverages market is segmented into ten notable segments based on product type, source, flavor, calorie count, consumers, claim, sugar count, packaging type, packaging size, and distribution channel.
- On the basis of product type, the market is segmented into energy beverages, juice beverages, protein shakes, plant-based milk beverages, weight management beverages, clinical beverages, and others.
In 2023, protein shakes segment is expected to dominate the global ready-to-drink (RTD) protein beverages market
In 2023, protein shakes segment is expected to dominate the market with a 43.85% market share due to the products often being fortified with essential vitamins, minerals, and other nutrients, providing a complete and balanced nutritional profile.
- On the basis of source, the market is segmented into animal-based and plant-based.
In 2023, animal-based segment is expected to dominate the global ready-to-drink (RTD) protein beverages market
In 2023, animal-based segment is expected to dominate the market with a 60.87% market share due to animal-based protein sources, such as whey, casein, and collagen, which are considered complete proteins as they contain all essential amino acids in sufficient quantities. This makes them highly effective for muscle building, repair, and overall health.
- On the basis of flavor, the market is segmented into orange, mango, strawberry, mixed fruit, pineapple, lemon, raspberry, original/regular, watermelon, blueberry, fruit punch, mocha, green apple, cherry, herbal, aloe vera, and others. In 2023, the orange segment is expected to dominate the market with a with a 19.87% market share.
- On the basis of calorie count, the market is segmented into high calories, low calories, and zero calorie. In 2023, the low calories segment is expected to dominate the market with a 65.49% market share.
- On the basis of consumers, the market is segmented into regular consumer, athletes, and gym enthusiast. In 2023, the gym enthusiast segment is expected to dominate the market with a 52.28% market share.
- On the basis of claim, the market is segmented into preservatives free, gluten free, non-GMO, fat free, all of the above claims, and others. In 2023, the preservatives free segment is expected to dominate the market with a 31.83% market share.
- On the basis of sugar count, the market is segmented into low sugar, high sugar, and zero sugar. In 2023, the low sugar segment is expected to dominate the market with a 49.50% market share.
- On the basis of packaging type, the market is segmented into bottles, cans, and cartons. In 2023, the bottles segment is expected to dominate the market with a 41.98% market share.
- On the basis of packaging size, the market is segmented into 201-300 ml, 301-400 ml, 401-500 ml, more than 500 ml, 101-200 ml, and less than 100 ml. In 2023, the 301-400 ml segment is expected to dominate the market with a 32.61% market share.
- On the basis of distribution channel, the market is segmented into non-store retailers and store based retailers. In 2023, the store based retailers segment is expected to dominate the market with a 63.82% market share.
Major Players
Data Bridge Market Research recognizes the following companies as the major market players in global ready-to-drink (RTD) protein beverages market that include USN - Ultimate Sports Nutrition (U.S.), QNT SA (Belgium), Bolthouse Farms, Inc. (U.S.), Huel Limited (U.K.), Upbeat Drinks Ltd (U.K.), UFIT High Protein Drinks, Shakes & Snacks (Singapore), KRÜGER GROUP (Germany), GRENADE [UK] LIMITED (U.K.), Nestlé (Switzerland), PepsiCo (U.S.), Abbott (U.S.), Optimum Nutrition (U.S.), Danone S.A. (France), BELLRING BRANDS, INC. (BRBR) (U.S.), Jake Nutritionals B.V. (Netherlands), Amway Corp. (U.S.), Organicobeverages (India), AQUATEIN (India), Nutramino (Denmark), and The Alternativive Company (India) among others.
Recent Developments
- In May 2023, Upbeat Drinks Ltd. launched a new Sour Berry Protein Energy ready-to-drink caffeine and protein blend. The non-carbonated, clear whey isolate bottled drink contains all nine essential amino acids, 4000 mg BCAAs, and Vitamin B complex. It expanded the product portfolio of the company.
- In March 2023, Premier Protein, which is a brand of BELLRINGS BRANDS, INC. (BRBR), with the introduction of its NEW Plant Protein Powder, entered the vegan protein market with its well-liked taste, reasonable price, and understandable nutritional credentials. This sort of product launch will attract a new consumer base.
- In December 2021, Alpro, a subsidiary of Danone S.A., launched a new range of protein-rich and tasty drinks. The two new nutri-score drinks will give extra protein to consumers. This launch helped in the expansion of the company portfolio.
- In May 2021, Huel Limited released its new shaker design. The new Huel shaker is the latest addition to the Huel product range. The black and white color scheme was purposely chosen to be instantly recognizable by its consumer base and in keeping with the brand's aesthetic. This helped the company to gain potential customers.
- In February 2020, the Bolthouse Farms, Inc., launched four ready-to-drink Protein Keto beverages. The lineup of beverages available in Dark Chocolate, Coconut, Coffee, and Matcha flavors, provides convenience, great flavor, and simplification to the Keto lifestyle. This launch helped in the expansion of the company portfolio.
Regional Analysis
Geographically, countries covered in the global ready-to-drink (RTD) protein beverages market report are U.S., Canada, Mexico, Germany, U.K., Italy, France, Spain, Switzerland, Netherlands, Belgium, Russia, Turkey, Rest of Europe, Japan, China, South Korea, India, Vietnam, Australia, Singapore, Thailand, Indonesia, Malaysia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, South Africa, Egypt, U.A.E., Saudi Arabia, Kuwait, and Rest of Middle East and Africa.
As per Data Bridge Market Research analysis:
North America is expected to dominate the global ready-to-drink (RTD) protein beverages market
North America is expected to dominate the market with a significant growth rate and the highest market share due to the presence of a large number of operating major players in the region and the increase in initiatives such as acquisitions, collaborations, and product launch by manufacturers to distribute their products efficiently to the consumer.
Asia-Pacific is expected to be the fastest-growing region in the global ready-to-drink (RTD) protein beverages market
Asia-Pacific is expected to be the fastest-growing region in the market with a significant growth rate and the highest market share due to the presence of a large number of consumers and ongoing opportunities in the region, and the increase in initiatives such as acquisitions, collaborations, and product launch by manufacturers to distribute their products efficiently to the consumer.
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