Product Launch (Blog)

Aug, 25 2023

Meticulous Masculinity: The Growing Trend of Men's Grooming Products

Men's grooming products serve various applications to cater to modern man's grooming needs. These products include skincare items such as moisturizers and cleansers to maintain healthy and hydrated skin. Hair care products such as shampoo, conditioners, and styling agents help achieve desired hairstyles. Beard care products offer grooming and nourishment for facial hair. Additionally, fragrances provide a finishing touch to enhance personal appeal. These products boast features like tailored formulations for men's specific skin and hair types, pleasant scents, and easy application, making them indispensable for daily grooming routines.

According to Data Bridge Market Research, the Global Men’s Grooming Products Market is expected to reach USD 50.96 billion by 2029. The market is expected to grow with a CAGR of 6.30% in the forecast period of 2022 to 2029.

“Increasing awareness and emphasis on personal grooming boosts the market’s growth”

The increasing awareness and emphasis on personal grooming and appearance among men have led to a rise in beauty consciousness. This cultural shift has significantly boosted the demand for men's grooming products. Products such as skincare items, hair care products, beard care, and fragrances are witnessing a surge in sales. The growing market is driven by the desire to maintain a well-groomed and presentable image, as men now seek a diverse range of grooming products tailored to their specific needs and preferences.

What restraints the growth of the global men’s grooming products market?

“Side effects linked with cosmetic products restraints the market’s growth”

The men's grooming products market growth is restrained due to concerns surrounding side effects linked with cosmetic products. Consumers, including men, are becoming more conscious of the potential health risks associated with certain ingredients found in grooming products. Reports of allergic reactions, skin irritations, and long-term adverse effects have made customers more cautious in their purchasing decisions. As a result, demand for safer and more natural grooming alternatives has risen, challenging manufacturers to develop products with fewer harmful chemicals and potential side effects.

Segmentation: Global Men’s Grooming Products Market

The global men’s grooming products market is segmented on the basis of product type, price range, and distribution channel. 

  • On the basis of product type, the men's grooming products market is segmented into fragrances, hair care, skin care, male toiletries, electric products, after shave lotions, and others.
  • On the basis of price range, the men's grooming products market is segmented into premium products and mass products.
  • On the basis of distribution channel, the men's grooming products market is segmented into supermarkets and hypermarkets, pharmacy stores, and online stores.

Regional Insights: North America region is predicted to continue a dominant position in the Global Men’s Grooming Products Market

North America region is predicted to continue a dominant position among other regions worldwide because of the surging demand for skin and hair care products. The region's rapid urbanization, increasing disposable income, and evolving lifestyle trends are major contributing factors. These favorable dynamics create a conducive environment for the market's expansion, presenting significant opportunities for manufacturers and suppliers to cater to the rising demand for men's grooming products in the North American market.

To know more about the study visit, https://www.databridgemarketresearch.com/reports/global-mens-grooming-products-market

The Prominent Key Players Operating in the Global Men’s Grooming Products Market Include:

  • Colgate-Palmolive Company (U.S.)
  • Koninklijke Philips N.V. (Netherlands)
  • Beiersdorf AG (Germany)
  • Shiseido Company, Limited (Japan)
  • Kao Corporation (Japan)
  • Vi-john Group (India)
  • ITC Limited (India)
  • Reckitt Benckiser Group PLC (U.K.)
  • Edgewell Personal Care (U.S.)
  • The Estée Lauder Companies (U.S.)
  • Procter & Gamble (U.S.)
  • The Kroger Co (U.S.)
  • Coty, Inc. (U.S.)
  • Unilever (U.K.)
  • Johnson & Johnson Services Inc. (U.S.)
  • Panasonic Corporation (Japan)
  • Natura&Co (Brazil)
  • Energizer Holdings, Inc. (U.S.)
  • LVMH Moët Hennessy - Louis Vuitton (France)
  • L'Oréal (France)

Above are the key players covered in the report, to know about more and exhaustive list of global men’s grooming products market companies contact, https://www.databridgemarketresearch.com/contact

Research Methodology: Global Men’s Grooming Products Market

Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Global vs Regional and Vendor Share Analysis. Please request analyst call in case of further inquiry.


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