Humectants are additives which are widely used to keep things moist. They absorb and maintain humidity in the nearby air, drawing water vapor into or below the surface of the organism or object. Due to its sweetness properties, humectants are often used in dietetic products and are able to keep a food moist, palatable and visually appealing. They are widely used in many food and beverage products such as fruit and vegetable juices, bakery products, processed vegetable and fruit, and other. Salt and sugar are one of the most common humectants which are used. Aloe vera gel, honey, lithium chloride, urea, cast, castor oil, egg yolk & egg white among others. To order to control viscosity and stiffness, these humectant food additives are used.
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Some of the factors responsible for the growth of Food Humectants Market are:
- Increasing consumption of bakery food products with better shelf life: A bakery is an establishment that manufactures and sells flour-based food baked in an oven like cakes, bread, and pastries. Bread is the most popular baked product, but many other food types are also baked. Bakery products were the basic food items for human nutrition for a long time. These products are highly in demand because of their taste and texture. These bakery products also have good shelf life and are low in fat as well
- Growing consumer preference for sugarless and low calorie foods: There is high demand for low calorie food because of rising health consciousness among population. Today people are adopting low calorie food so they can stay healthy and maintain their weight. These diets consist of special foods such as bars, shakes, soups, and other which have high vitamins value. These food calories improve reproductive performance, decreases rates of cancer, and provide healthy life. Low-calorie sweeteners provide some psychological and physiological advantages to customers. Consuming them is very beneficial as they reduce dental caries, reduce the risk of obesity, helps in weight management and decreases the risk of diabetes as well
The global food humectants market is segmented into source as natural, & synthetic; product type as sugar alcohol, phosphate, glycol, glycerol, lactate, & others and application as bakery products, beverages, functional & nutritional foods, confectionery products, dairy products, others.
Some of the launches and acquisition in Food Humectants Market are:
- In April 2019, Lonza announced the launch of H2OBioEV Bioactive multifunctional cosmetic ingredient that enhances, moisturizes and rejuvenates the body. "H2OBioEV Bioactive moisturizes by refilling essential humectants, which provide an optimal environment for the development and maintenance of epidermal proteins, thereby restoring a smooth and radiant appearance. This also offers three different biophysical and biochemical approaches so they can deal with dry skin from a single ingredient
- In April 2018, Cetaphil announced the launch of their new eye cream Cetaphil Hydrating Eye Gel Cream. This contains hyaluronic acid that can carry 1,000 times its weight in water, leaving the skin feeling smooth and full of moisture. This new product is the combination of humectants and emollients. It is also made of dimethicone, which gives a cream its smooth and silky feel
“According to Data Bridge Market Research, global food humectants market is set to witness a healthy CAGR in the forecast period of 2019-2026”
Few of the major competitors currently working in the food humectants market are Archer Daniels Midland Company, Cargill, Incorporated, DuPont, The Dow Chemical Company, Brenntag Pte. Ltd., Acme-Hardesty Company., GALACTIC, Roquette Frères, Barentz, Corbion N.V., WINWAY, Akash Purochem Private Limited, ICL, The Ransdal Corporation, Aditya Birla Chemicals, Ashland among others.
Growing demand for natural and sugarless food humectants along with the growing awareness towards nutritional and healthy food are the factors contributing towards this market growth. Increasing popularity of bakery & confectionary, fruit & vegetable, nutritional foods, among others will also enhance the growth of this market.
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