글로벌 프리미엄 초콜릿 시장 규모, 점유율 및 추세 분석 보고서 – 산업 개요 및 2031년까지의 예측

프리미엄 초콜릿 시장 분석

프리미엄 초콜릿 시장은 기술 혁신과 진화하는 소비자 선호도에 힘입어 놀라운 성장을 이루었습니다. 최근의 발전에는 제조업체가 초콜릿 제조 과정의 모든 단계를 제어하여 풍미와 품질을 향상시킬 수 있는 빈투바(bean-to-bar) 생산 방법이 포함됩니다. 장인 제품에 대한 소비자의 관심 증가와 조달의 투명성이 이러한 추세를 촉진했습니다.

또한 지속 가능한 조달 관행과 코코아 농부와의 직접 거래 관계가 인기를 얻어 환경을 의식하는 소비자를 대상으로 하고 있습니다. 블록체인과 같은 기술이 코코아 원산지를 추적하여 윤리적 관행을 보장하고 소비자 신뢰를 높이기 위해 구현되고 있습니다. 게다가 유기농 코코아, 천연 감미료, 독특한 풍미 주입(예: 향신료, 허브, 이국적인 과일)과 같은 고품질 재료를 통합하여 건강을 의식하는 소비자를 유치하고 있습니다. 프리미엄 건강 지향 옵션에 대한 이러한 집중으로 인해 다크 초콜릿과 무설탕 품종에 대한 수요가 증가했습니다.

시장 데이터에 따르면 프리미엄 초콜릿 부문은 상당히 성장할 것으로 예상되며, 가처분 소득이 증가하고 고급 식품에 지출하려는 의지가 이러한 추세를 더욱 촉진합니다. 결과적으로 품질과 지속 가능성을 우선시하는 브랜드는 이 변화하는 시장 환경에서 상당한 성장을 이룰 준비가 되었습니다.

프리미엄 초콜릿 시장 규모

글로벌 프리미엄 초콜릿 시장 규모는 2023년에 399억 달러로 평가되었으며, 2031년까지 558억 8천만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 4.3%입니다. Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 심층적인 전문가 분석, 가격 분석, 브랜드 점유율 분석, 소비자 설문 조사, 인구 통계 분석, 공급망 분석, 가치 사슬 분석, 원자재/소모품 개요, 공급업체 선택 기준, PESTLE 분석, Porter 분석 및 규제 프레임워크가 포함됩니다.

프리미엄 초콜릿 시장 동향

“프리미엄 초콜릿 시장에서 건강을 의식한 탐닉의 부상”

A notable trend in the premium chocolate market is the growing consumer preference for healthier options. Many brands are now incorporating functional ingredients such as superfoods, nuts, and natural sweeteners into their chocolate products. For instance, brands such as Alter Eco offer dark chocolate bars infused with ingredients such as quinoa and coconut sugar, appealing to health-conscious consumers. In addition, there is an increased demand for organic and ethically sourced chocolates, with companies such as Green & Black's emphasizing their fair trade practices. This trend reflects a shift towards guilt-free indulgence, where consumers seek premium chocolate that aligns with their health and wellness goals.

Report Scope and Premium Chocolate Market Segmentation

Premium Chocolate Market Definition

Premium chocolate is high-quality chocolate made from carefully sourced cocoa beans, often characterized by its rich flavor, smooth texture, and superior ingredients. Different from mass-produced chocolate, premium varieties use a higher cocoa content and minimal additives, emphasizing natural flavors. Artisanal methods, such as bean-to-bar production, are common, allowing chocolatiers to control every step of the process, from sourcing to refining. These chocolates may feature unique flavors, textures, and fillings, catering to discerning consumers who appreciate the complexity and craftsmanship involved. In addition, premium chocolate often focuses on ethical sourcing and sustainability, enhancing its appeal to health-conscious and environmentally aware buyers.

Premium Chocolate Market Dynamics

Drivers

• Growing Demand for Gourmet Products

The premium chocolate market is experiencing significant growth driven by the increasing consumer desire for gourmet products. As people seek unique flavors and artisanal experiences, brands are responding by introducing innovative offerings. For instance, in January 2024, Haldiram's, a leading Indian snacks and sweets brand, has entered the premium chocolate segment with the launch of 'Cocobay.' This new chocolate brand proudly claims to use 100% pure cocoa in all its products. Cocobay features a collection of uniquely crafted chocolates that infuse traditional Indian flavors, including fruit and spices, appealing to local tastes and preferences, thereby enhancing Haldiram's product diversity.

• Healthier Snacking Alternatives

The growing trend of health-conscious eating is significantly driving the premium chocolate market. Consumers increasingly prefer chocolates that use natural sweeteners such as honey or agave syrup and incorporate nutritious ingredients such as nuts and dried fruits. For instance, in September 2021, Ferrero International S.A. forged an exclusive partnership with Lagardère Travel Retail to pre-launch a new range of premium chocolate tablets. This innovative product line features three decadent flavors: milk, dark (55% cocoa), and white chocolate, all crafted using the finest quality ingredients. The collaboration aims to enhance the shopping experience for travelers by offering luxurious chocolate options in travel retail locations.

Opportunities

• Rise of Ethical Sourcing

The rise of ethical sourcing creates significant opportunities in the premium chocolate market. Consumers are increasingly prioritizing brands that emphasize sustainability and fair trade practices, leading to a surge in demand for ethically produced chocolates. For instance, in October 2023, Mondelēz International Inc. unveiled an exciting new Toblerone brand platform, significantly expanding its premium chocolate range from airports to retail stores across the United States. The introduction includes the innovative Tiny Toblerone packages, available in two delicious varieties: the classic milk chocolate with honey and almond nougat, alongside a variety pack that features an assortment of milk, white, and dark chocolates with honey and almond nougat.

• Expansion of E-commerce

The expansion of e-commerce presents significant opportunities for the premium chocolate market, enabling brands to reach a wider audience. Online platforms such as Amazon and specialty chocolate websites allow consumers to access a diverse range of premium products, including unique artisanal brands that may not be available in local stores. For instance, in September 2023, Hershey Canada Inc. made a notable addition to its product lineup with the introduction of "Hershey's Oat Made," a plant-based chocolate option. This innovative product features two enticing flavors: Creamy and Almond & Sea Salt. Aimed at health-conscious consumers and those seeking dairy-free alternatives, Hershey's Oat Made caters to the rising demand for plant-based snacks while maintaining the beloved taste of classic Hershey's chocolate.

Restraints/Challenges

• High Production Costs

High production costs is a significant restraint for the premium chocolate market. The use of high-quality ingredients, such as ethically sourced cocoa, organic sugar, and artisanal techniques, elevates manufacturing expenses. This makes it challenging for premium chocolate brands to maintain competitive pricing compared to mass-produced alternatives. As a result, these brands may struggle to attract price-sensitive consumers who prioritize affordability over quality. The inability to balance quality and cost can lead to decreased market share, especially in a landscape where consumers are increasingly drawn to lower-priced options. Consequently, high production costs hinder profitability and growth in the premium chocolate market.   

• Changing Consumer Preferences

Changing consumer preferences significantly hinder the premium chocolate market as shoppers increasingly demand unique flavors and ethically sourced ingredients. This shift places pressure on brands to innovate continually, incorporating exotic ingredients and sustainable practices into their offerings. Brands that fail to keep pace with these evolving tastes risk losing market relevance and customer loyalty. In addition, the focus on health-conscious choices can further complicate matters, as traditional premium chocolates often contain high sugar and fat content. As a result, brands that do not adapt their product lines to align with these preferences may experience stagnation or decline in sales, impacting overall market growth.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Premium Chocolate Market Scope

The market is segmented on the basis of category, form, product type, and end user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Milk Chocolate
• Dark Chocolate
• White Chocolate

Product Type

• Regular/Plain
• Filled

Inclusion

• With Inclusion Chocolates And Regular
• No Inclusions Chocolate

Nature

• Conventional
• Organic

Category

• Standard Premium
• Super Premium

Cocoa Content

• 50-60%
• 71-80%
• 61-70%
• 81-90%
• 91-100%

Flavor

• Flavor
• Classic/Regular

Packaging

• Plastic Wrap
• Gift Boxes/Assorted
• Pouches
• Board Box
• Sachets
• Others

Distribution Channel

• Store Based Retailer
• Non-Store Retailers

Premium Chocolate Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, category, form, product type, and end user as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

Europe is expected to dominate the premium chocolate market, with Germany leading in market share and revenue. This growth is driven by increasing consumer awareness of high-quality chocolate products and their health benefits. The rising trend of premiumization in confectionery further supports this market expansion, as consumers seek indulgent and unique chocolate experiences.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Premium Chocolate Market Share

시장 경쟁 구도는 경쟁자별 세부 정보를 제공합니다. 포함된 세부 정보는 회사 개요, 회사 재무, 창출된 수익, 시장 잠재력, 연구 개발 투자, 새로운 시장 이니셔티브, 글로벌 입지, 생산 현장 및 시설, 생산 용량, 회사의 강점과 약점, 제품 출시, 제품 폭과 범위, 애플리케이션 우세입니다. 위에 제공된 데이터 포인트는 시장과 관련된 회사의 초점에만 관련이 있습니다.

시장에서 운영되는 프리미엄 초콜릿 시장 리더는 다음과 같습니다.

• Mars, Incorporated (버지니아)
•  몬델레즈 인터내셔널(미국)
•  HERSHEY 회사(미국)
• 페레로(이탈리아)
•  네슬레(스위스)
•  제너럴 밀스 주식회사(미국)
•  메이지 홀딩스 주식회사(일본)
•  Chocoladefabriken Lindt & Sprüngli AG (스위스)
•  배리 칼레보(스위스)
•  Kraft Heinz Company (미국)
•  카길 주식회사(미국)
•  클로에타 AB(스웨덴)
•  Ghirardelli Chocolate Company(Lindt & Sprüngli AG의 자회사)(미국)
•  에자키글리코 주식회사(일본)
• 모리나가앤코(일본)
•  아르코르(아르헨티나)

프리미엄 초콜릿 시장의 최신 동향

• 2024년 1월, 글로벌 제과 대기업인 Mars는 영국의 유명 프리미엄 초콜릿 브랜드인 "Hotel Chocolat"을 인수하여 제품 포트폴리오를 전략적으로 확장했습니다. 이 인수는 Mars의 제품 다양화와 고급 초콜릿 시장에 진출하려는 목표와 일치합니다. Hotel Chocolat은 고품질 재료와 혁신적인 맛으로 유명하며, 프리미엄 초콜릿 경험에 대한 증가하는 소비자 수요에 부응합니다.
• 2024년 1월, 인도의 대표적인 간식 및 과자 브랜드인 Haldiram's가 'Cocobay'를 출시하면서 프리미엄 초콜릿 부문에 진출했습니다. 이 새로운 초콜릿 브랜드는 모든 제품에 100% 순수 코코아를 사용한다고 자랑스럽게 주장합니다. Cocobay는 과일과 향신료를 포함한 전통적인 인도 풍미를 주입하여 현지인의 취향과 선호도에 어필하는 독특하게 제작된 초콜릿 컬렉션을 선보이며, 이를 통해 Haldiram의 제품 다양성을 향상시킵니다.
• 2023년 9월, Hershey Canada Inc.는 식물성 초콜릿 옵션인 "Hershey's Oat Made"를 출시하면서 제품 라인업에 주목할 만한 추가 제품을 만들었습니다. 이 혁신적인 제품은 크리미와 아몬드 & 바다소금의 두 가지 매력적인 맛을 선보입니다. 건강을 의식하는 소비자와 유제품이 없는 대체 식품을 찾는 소비자를 대상으로 하는 Hershey's Oat Made는 식물성 간식에 대한 수요가 증가하는 데 부응하는 동시에 고전적인 Hershey's 초콜릿의 사랑받는 맛을 유지합니다.
• 2023년 4월, 네슬레의 유명 브랜드인 톨하우스는 제빵 분야에서 비건 및 유제품 무첨가 옵션에 대한 증가하는 수요에 부응하기 위해 두 가지 새로운 종류의 식물성 초콜릿 칩을 출시했습니다. 이 초콜릿 조각에는 풍부한 풍미와 부드러운 질감을 제공하도록 설계된 반달콤 초콜릿과 다크 초콜릿 종류가 포함됩니다. 이 이니셔티브는 톨하우스의 혁신에 대한 헌신을 반영하여, 홈 베이커가 맛이나 식단 선호도를 타협하지 않고도 맛있는 간식을 만들 수 있도록 합니다.
• 2021년 9월, Ferrero International SA는 Lagardère Travel Retail과 독점적 파트너십을 맺고 새로운 프리미엄 초콜릿 태블릿을 사전 출시했습니다. 이 혁신적인 제품 라인은 밀크, 다크(코코아 55%), 화이트 초콜릿의 세 가지 퇴폐적인 맛을 선보이며, 모두 최고 품질의 재료를 사용하여 제작되었습니다. 이 협업은 여행 소매점에서 고급 초콜릿 옵션을 제공하여 여행객의 쇼핑 경험을 향상시키는 것을 목표로 합니다.
• 2020년 5월, Chocoladefabriken Lindt & Sprüngli AG는 유럽 및 기타 지역에서 소금 캐러멜 트러플을 출시하면서 제품 라인업에 흥미로운 추가 제품을 발표했습니다. 이 고급 간식은 부드러운 밀크 초콜릿으로 만들어졌으며, 부드러운 캐러멜 풍미의 충전재를 감싸고 있어 단맛과 짠맛의 완벽한 균형을 제공합니다. 이 새로운 제품은 프리미엄 초콜릿 시장에서 품질과 혁신에 대한 Lindt의 헌신을 반영하며, 안목 있는 초콜릿 애호가에게 어필합니다.

SKU-57299