Global Natural Vitamins Market – Industry Trends and Forecast to 2030

Natural Vitamins Market Analysis and Size

Over the years, the health and wellness industry has become a dominant lifestyle value among consumers, profoundly changing consumer behavior toward naturally sourced micronutrients. Natural vitamins are gaining popularity in various end-user industries, including cosmetics, dietary supplements, functional food and beverage, and others, due to their multi-functionality and ongoing clean-label trend.

Data Bridge Market Research analyses that the natural vitamins market was valued at USD 9063.21 million in 2022 and is expected to reach the value of USD 15794.30 million by 2030, at a CAGR of 6.4% during the forecast period of 2023 to 2030. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Natural Vitamins Market Scope and Segmentation

Market Definition

Vitamins are essential nutrients for the human body's development and function and for a healthy metabolism. Vitamin deficiency in the human body can lead to severe health problems. However, resupply of these nutrients can alleviate symptoms of deficiency. Vitamins A, B, C, D, E, and K are well-known. Thiamine (B1), riboflavin (B2), niacin (B3), pantothenic acid (B5), pyridoxal (B6), cobalamin (B12), biotin, and folate/folic acid are the other well-known types of vitamin B.

Natural Vitamins Market Dynamics

Drivers

Growing demand from the various end-user industries

Vitamins have found use in various industries, including food and beverages, animal feed, personal care, and pharmaceuticals and nutraceuticals. Vitamin is a carbon-containing nutrient necessary for human and animal bodies. vitamin A, vitamin B1, vitamin B2, vitamin B3, vitamin B5, vitamin B6, vitamin B7, vitamin B9, vitamin B12, vitamin C, Vitamin D, vitamin E, and Vitamin K are among the 13 types of vitamins used in end-use industries. Vitamins B are used in a broader range of food and beverage applications, contribute significantly to disease prevention, and are a significant driver of the natural vitamins market's growth.

Growing health awareness, and the high prevalence of vitamin deficiency

Globally, the number of health-conscious people is growing. Obesity, malnutrition, a weakened immune system, and other health issues are also rising. Furthermore, the prevalence of vitamin deficiency is increasing due to unscheduled mealtimes, hectic lifestyles, and nutritional loss during food processing. As a result of these factors, people are focusing on getting enough vitamins into their bodies to boost their immunity.

Opportunity

• Conjunction with over-the-counter medications

Many companies market their products as non-prescription products that can be used in conjunction with over-the-counter medications. This represents a significant opportunity for the non-prescription supplement industry worldwide as the natural vitamins market expands. Growing consumer preference for natural and clean-label products is the best opportunity to increase natural vitamin demand in end-use industries.

Restraints/Challenges

• The raw material used for natural vitamins

The raw material used for natural vitamins is derived from various natural sources, resulting in a scarcity of raw materials. Furthermore, the high cost of natural vitamins is acting as a restraining factor for the natural vitamins market. Dietary supplements are subject to specific regulations. This can sometimes make it difficult for companies to obtain approval from authorities, which can challenge the natural vitamins market growth.

This natural vitamins market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the natural vitamins market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

 Recent Development

• In February 2020, DSM, a leading company, decided to invest in a high-tech, fully automated packing line for Vitamin C production, which will be used to provide customers with improved traceability, reliability, and quality
• DSM announced in October 2019 that it would produce vitamin B6 in two locations: Xinghuo, China, and Grenzach, Germany
• In June 2018, one of the top key players, ADM, combined a diverse range of animal and human nutrition product lines into a single nutrition business unit that is used for the company's health and wellness business, which includes innovative products such as Novatol Vitamin E 1490PH.

Global Natural Vitamins Market Scope

The natural vitamins market is segmented on the basis of ingredient type, form, application, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Ingredient type

• Vitamin B
• Vitamin E
• Vitamin D
• Vitamin C
• Vitamin A
• Vitamin K

Form

• Liquid
• Powder

Application

• Food and beverages
• Feed
• Personal care products
• Others

Distribution channel

• Offline
• Online

Natural Vitamins Market Regional Analysis/Insights

The natural vitamins market is analysed, and market size insights and trends are provided by country, ingredient type, form, application, and distribution channel as referenced above.

The countries covered in the natural vitamins market report are U.S., Canada, Mexico, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, rest of Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Brazil, Argentina, rest of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, rest of Middle East and Africa

North America dominates the natural vitamins market due to a large share of the U.S. market due to the increased consumption of natural vitamins in powder form. Since powder form has a longer shelf life than liquid form. Germany dominates the European natural vitamins market due to the high consumption of natural vitamins in powder form daily because powdered natural vitamins are easier to transport than liquid natural vitamins. China dominates the Asia-Pacific natural vitamins market due to its large population, which is more interested in consuming many natural vitamin supplements.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.  

Competitive Landscape and Natural Vitamins Market Share Analysis

The natural vitamins market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to natural vitamins market.

Some of the major players operating in the natural vitamins market are:

• BASF SE (Germany)
• DSM (Netherlands)
• ADM (U.S.)
• SternVitamin GmbH & Co. KG (Germany)
• Glanbia plc (U.S.)
• Lonza (Switzerland)
• Vitablend Nederland BV (Netherlands)
• Zagro. (Singapore)
• Wright Enrichment Inc. (U.S.)
• Adisseo (China)
• Showa Denko K.K. (Japan)
• Farbest Brands (U.S.)
• Jubilant Life Sciences Ltd. (India)
• Vertellus Holdings LLC (U.S.)

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