마케팅 시장에서의 글로벌 인공지능 – 2028년까지의 산업 동향 및 예측

시장 분석 및 통찰력: 마케팅 시장에서의 글로벌 인공 지능

마케팅 분야의 인공지능 시장 규모는 2028년까지 843억 3천만 달러로 평가되며, 2021년부터 2028년까지의 예측 기간 동안 연평균 성장률 28.13%로 성장할 것으로 예상됩니다. 마케팅 분야의 인공지능에 대한 Data Bridge Market Research 보고서는 예측 기간 동안 널리 퍼질 것으로 예상되는 다양한 요소에 대한 분석과 통찰력을 제공하는 동시에 이러한 요소가 시장 성장에 미치는 영향을 제공합니다.

마케팅에서의 인공지능은 데이터 과학과 그 구현 사이의 격차를 줄이는 마케팅 솔루션의 한 유형입니다. 고객 데이터와 머신 러닝(ML)과 같은 AI의 개념을 활용하여 고객 경험을 개선하도록 적용된 방법입니다.

가상 비서에 대한 수요의 급격한 증가는 2021년에서 2028년까지의 예측 기간 동안 마케팅 시장에서 인공 지능 의 성장에 영향을 미칠 것으로 예상됩니다. 또한 광고를 위한 소셜 미디어 사용의 증가는 마케팅 시장에서 인공 지능의 성장을 번성시킬 것으로 예상됩니다. 나아가 고객 중심 마케팅 전략의 높은 채택과 머신 러닝 알고리즘의 빠른 개선도 시장 성장에 긍정적인 영향을 미칠 가능성이 높습니다. 게다가 빅데이터 분석의 발전과 소비자 경험을 개선하기 위한 AI 기반 제품 및 서비스 사용의 증가는 마케팅에서 인공 지능에 대한 엄청난 수요를 창출하고 마케팅 시장에서 인공 지능의 성장을 촉진할 것으로 예상됩니다.

However, the rise in concerns regarding data privacy and limited number of AI experts are expected to act as the major limitations for the growth of artificial intelligence in marketing in the above mentioned forecasted period, whereas the unreliability of AI algorithms can challenge the artificial intelligence in marketing market growth in the forecast period of 2021 to 2028.

Likewise, the high growth in adoption of cloud-based applications and services and evolution of marketing analytics are expected to create various new opportunities that will lead to the growth of the artificial intelligence in marketing market in the above mentioned forecasted period.

This artificial intelligence in marketing market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the artificial intelligence in marketing market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Global Artificial intelligence in Marketing Market Scope and Market Size

The artificial intelligence in marketing market is segmented on the basis of offering, deployment mode, technology, application and end user. The growth among segments helps you analyze niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

• Based on offering, the artificial intelligence in marketing market is segmented into software, hardware and services. Software has further been segmented into AI solutions and AI platforms. Hardware has further been segmented into processor, storage and network. Services have further been segmented into deployment and integration and support and maintenance.
• On the basis of deployment mode, the artificial intelligence in marketing market is segmented into cloud-based and on-premises.
• The artificial intelligence in marketing market is segmented on the basis of technology into machine learning, natural language processing, context-aware computing and computer vision. Machine learning has further been segmented into deep learning, supervised learning, unsupervised learning, reinforcement learning and semi-supervised learning.
• On the basis of application, the artificial intelligence in marketing market is segmented into social media advertising, search advertising, dynamic pricing, virtual assistant, content curation, sales and marketing automation, analytics platform and others. Others have further been segmented into website design and emotion measurement.
• The end user segment of the artificial intelligence in marketing market is segmented into banking, financial services, and insurance, retail, consumer goods, media and entertainment, enterprise and others. Others have further been segmented into education, healthcare, manufacturing and automotive.

Artificial intelligence in Marketing Market Country Level Analysis

The artificial intelligence in marketing market is analyzed and market size, volume information is provided by country, offering, deployment mode, technology, application and end user as referenced above.

The countries covered in the artificial intelligence in marketing market report are U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC)  in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA)as a part of Middle East and Africa (MEA).

North America leads the artificial intelligence in marketing market because of the high adoption rate of AI by SMEs and large enterprises and strong presence of prominent technology players. Asia-Pacific is expected to expand at a significant growth rate of over the forecast period of 2021 to 2028 owing to high demand in emerging countries such as China, Japan and India.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Artificial intelligence in Marketing Market Share Analysis

마케팅 시장에서의 인공지능 경쟁 구도는 경쟁자별 세부 정보를 제공합니다. 포함된 세부 정보는 회사 개요, 회사 재무, 창출된 수익, 시장 잠재력, 연구 개발 투자, 새로운 시장 이니셔티브, 지역적 입지, 회사의 강점과 약점, 제품 출시, 제품 폭과 범위, 애플리케이션 우세입니다. 위에 제공된 데이터 포인트는 마케팅 시장에서 인공지능과 관련된 회사의 초점에만 관련이 있습니다.

마케팅 시장 보고서에서 다루는 주요 기업으로는 IBM, Google, Microsoft, Salesforce, Qualcomm, NVIDIA Corporation, Intel Corporation, Samsung, Micron Technology, Inc., Amazon Web Services, Inc., Apple Inc., Next IT Corp., Facebook, Siemens, GENERAL ELECTRIC, Oracle, Enlitic, Inc., Albert Technologies, iCarbonX, Xillinx, Iteris Inc. 등이 있으며, 국내 및 글로벌 기업도 있습니다. 시장 점유율 데이터는 글로벌, 북미, 유럽, 아시아 태평양(APAC), 중동 및 아프리카(MEA), 남미에 대해 개별적으로 제공됩니다. DBMR 분석가는 경쟁 우위를 이해하고 각 경쟁자에 대한 경쟁 분석을 개별적으로 제공합니다.

SKU-22796