U.S. Diet and Nutrition Apps Market - Industry Trends and Forecast to 2029

U.S. Diet and Nutrition Apps Market, By Type (Nutrition Tracking App, Activity Tracking App, Social Platform Apps, Wager Apps, Others), Product (Smart Phones, Wearable Devices, Tablets), Gender (Women, Male), Age (Adults, Teenagers, Aged), Platform (IOS, Android, Windows, Others), End User (Fitness Centers, Healthcare Industries, Homecare Settings, Others) – Industry Trends and Forecast to 2029.

U.S. Diet and Nutrition Apps Market Analysis and Size

Increasing demand for health assessment and increasing health consciousness have largely led to the adoption of various diets and nutrition apps across the economies. These medical and healthcare apps provide solutions that improve human lives and, in some cases, save them. Therefore, due to the increased their increased adoption and surging awareness regarding its benefits, the Market is anticipated to expand immensely over the forecast period.

• U.S. Diet and nutrition apps Market was valued at USD 2,187.63 million in 2021 and is expected to reach USD 15,017.42 million by 2029, registering a CAGR of 21.40% during the forecast period of 2022-2029. The “smart phones” accounts for the largest product segment in the diet and nutrition apps market within the forecasted period owing to the increasing the penetration of smart phones and internet along with the increasing disposable income. The market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.

U.S. Diet and Nutrition Apps Market Definition

Diet and nutrition apps are basically the programs that may be downloaded and installed on a variety of smart devices, such as smartphones, desktops, and tablets. The health and fitness app has gone a step further in bridging the aforesaid gap by providing entertaining and inventive answers to human concerns. Diet and nutrition applications that focus on improving lifestyle through innovation are becoming increasingly popular.

Report Scope and Market Segmentation

Diet and Nutrition Apps Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail as below:

Drivers

• Increased Spending on Health

The growing popularity of a healthy diet and lifestyle among customers, as well as increased consumer purchasing power on healthy foods, is fueling market expansion. Customers are willing to spend more money on food and fitness equipment to track their health, which is propelling the sector forward. These factors boost the growth of the Market.

The major elements driving the Market's growth are the surging in the number of people taking online fitness training and increased internet and smartphone usage. Additionally, the increasing penetration of internet and smartphones is estimated to bolster the Market's overall growth. Furthermore, the increased awareness regarding its various benefits such as their usage in making healthy lifestyle changes by allowing them to set fitness goals, track calories consumed, get workout ideas, share their progress on social media, help users become more motivated, which also acts as a market driver.

Opportunities

• Increasing Initiatives and Popularity of Smart Devices

The governments are also supporting the consumers' healthy lifestyle through new regulatory laws campaign and others, which are estimated to generate lucrative opportunities for the Market, which will further expand the diet and nutrition apps market's growth rate in the future. Additionally, the increasing prevalence of diseases such as diabetes and the growing popularity of smart bands and watches will also offer numerous growth opportunities within the Market.

Restraints/Challenges U.S. Diet and Nutrition Apps Market

• High Cost

The high cost of plans given by nutrition and diet apps may stifle the industry, restricting the number of users who would like to use the app. Because the services that an application could provide are limited in compared to those provided by a physical lifestyle centre or gym. As a result of the high cost, clients may prefer real-life active solutions over virtual ones.

• Threat of Attacks

Also, the threat of attacks is expected to grow and the expense of recovering from ransomware as hackers become more sophisticated which might pose as a challenge for the diet and nutrition apps market over the forecast period.

Moreover, paid app features and a huge security risk are anticipated to limit the Market's expansion.

This diet and nutrition apps market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the Market. To gain more info on the diet and nutrition apps market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Diet and Nutrition Apps Market

The diet and nutrition apps market was immensely impacted by the outbreak of COVID-19. The epidemic has raised public awareness about health and sanitation, which has transformed and improved the fitness industry in a variety of ways, incorporating technological improvements. Diet, nutrition, and fitness apps have played a big role in bringing fitness into people's homes. According to a World Economic Forum research released in September 2020, the number of Daily Active Users climbed by 24% from quarter one to quarter two of 2020. Furthermore, studios and gyms are expanding their web presence. Many people are purchasing fitness equipment for their homes. For example, Peloton, a fitness equipment company based in the United States, anticipates revenue to triple by 2020. Many diet and nutrition apps already use artificial intelligence, machine learning, and other technologies to provide customers with personalized diets and exercise routines, personal health coaches, no-equipment fitness programming, tailored diet charts, diet monitoring, and step tracking all in one place. For example, my Fitness Pal (MFP) allows users to track their nutrition and activity separately. As a result of the COVID-19 epidemic, the Market's growth potential has enhanced.

Therefore, the Market is estimated to grow at a substantial pace post COVID-19 as COVID-19 epidemic raised public awareness about sanitation and health, which transformed the diet, nutrition, and fitness business and aided the growth of the worldwide diet and nutrition app market. The rise of a more prosperous middle class has led in a significant increase in demand for fitness platforms, especially in the post-COVID-19 scenario.

Recent Developments

• In July 2021, Noom, a leading digital health platform focused on behaviour change, and LifeScan, a world leader in blood glucose monitoring with 20 million people with diabetes and the maker of the iconic OneTouch® brand products, announced a newly expanded partnership that will empower people with diabetes to take control of their health with Noom's Diabetes Support Program, which includes psychology-based articles and education, tools such as blood glucose level tracking, and more. LifeScan and Noom work together to deliver the knowledge and resources needed to make lasting changes and live a healthy lifestyle.

U.S. Diet and Nutrition Apps Market Scope

The diet and nutrition apps market is segmented on the basis of type, product, gender, age, platform and end user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Nutrition Tracking App
• Activity Tracking App
• Social Platform Apps
• Wager Apps
• Others

On the basis of type, the diet and nutrition apps market is segmented into nutrition tracking app, activity tracking app, social platform apps, wager apps and others.

Product

• Smart Phones
• Wearable Devices
• Tablets

On the basis of product, the diet and nutrition apps market is segmented into smart phones, wearable devices and tablets. The smart phones segment is anticipated to dominate the market share owing to the increasing the penetration of smart phones and internet along with the increasing disposable income.

Gender

• Women
• Male

On the basis of gender, the diet and nutrition apps market is segmented into women and male.

Age

• Adults
• Teenagers
• Aged

On the basis of age, the diet and nutrition apps market is segmented into adults, teenagers and aged.

Platform

• ios

• Android
• Windows
• Others

On the basis of platform, the diet and nutrition apps market is segmented into ios, android, windows and others.

End User

• Fitness Centers
• Healthcare Industries
• Homecare Settings
• Others

On the basis of end user, the diet and nutrition apps market is segmented into fitness centers, healthcare industries, homecare settings and others.

Competitive Landscape and Diet and Nutrition Apps Market Share Analysis

The diet and nutrition apps market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to diet and nutrition apps market.

Some of the major players operating in the diet and nutrition apps market are 

• Under Armour, Inc. (U.S.)
• Leaf Group Ltd. (U.S.)
• NOOM, INC. (U.S.)
• Azumio (U.S.)
• Jefit, Inc. (U.S.)
• MyFitnessPal, Inc. (U.S)
• Apple Inc. (U.S.)
• Fitbit Inc. (U.S.)
• FitOn Inc. (U.S.)
• FitNow, Inc. (U.S.)
• Daily Workout Apps, LLC (U.S.)
• MyNetDiary Inc (U.S.)
• Jawbone Inc. (U.S.)
• Headspace (U.S.)